Thursday, December 30, 2010

Year 2011 Now's the Time for You to Give Yourself.... a Virtual World Toolset.. and to Cultivate a Hybrid World Mindset...for Phenomenal Advantage


This afternoon ...what's on my mind..at the end of 2010... are all the people and organizations still stubbornly clinging to same old time consuming, physical world ...carbon-intensive... way, spending more money than they now have to, and not reaching as many audiences as they could...basically because they still haven't added a virtual world toolset.. or cultivated a "hybrid" world mindset... that leverages both physical world and virtual world approaches and resources... while taking nothing away. So what are those new virtual world tools and what's so potentially great about them?
  • The "New Television"... What we are talking about here is a real game-changer... especially if we practically apply the new television to "re-thinking" and "critically doing" the things that we deeply care about... like "re-thinking" and "re-doing" education.. and like "re-thinking" and "re-doing" business development... in a now 21st century world. It's incredible to believe...but it is now possible to create whole new blue oceans of uncontested market space at the same time on several fronts....whole new "channels" of the new television.. and whole new networks...with multiple channels.. using the Internet itself... as an "Internet-work"...and wrapping social media around that.... Watch what Oprah does with her about to launch new OWN network..This time around... a web television-producing audience is part of the offering... and watch how the cream...rises to the top as an outcome of the crowd-accelerated value innovation (It's what I've been blogging about.)

  • Next generation ...big-reach, learning-rich web conferencing. We are not talking about your older think lackluster services that you may have been unimpressed by... but newer more powerful technology... that has the "secret sauce" of value innovation ... laid on top of it... creating fantastic new experiences... never before experienced in the history of the world.... like Oprah Winfrey, Maya Angelou.. or even a top elected government official...logging in and "being here" with us.. Oprah has been a front-runner with this stuff herself... powerfully introducing the technology always in support of marvelous ...CONTENT..that people deeply care about. I did one of her Oprah Book Club reading groups a few years ago...reading Eckhart Tolle's A New Earth and we "virtualized" our own physical session with the web conferencing of the day... . Since then... relationships of local and remote attendees as far away as South Carolina... have grown ..deeper....and richer too as an outcome.

  • The Explosion of Social Media ... Now that everybody  is on Facebook... and Twittering... across the generations...what's next to do is to learn how to leverage it to develop more sustainable business in a 21 century world. This social media can also be "wrapped" around the television and big-reach, learning-rich web conferenced events... focusing on things that we deeply care about.

...So what do you care about? and what's been holding you back...from seizing and leveraging this stuff more than you did in 2010? Fear, apprehension?.. self-denial?... or is it simply that you have still have just not cultivated a "hybrid" world mindset... and approach that leverages the best of both physical and virtual worlds? That's where I am coming from... and where I am going and trying to help as many folks as can... seize this stuff and have a ball with it to create new meaning.. and new wealth.. like I intend... What is your own intention? Call me and let's both declare it to the world...and ... moving forward with it... watch the Universe respond.

Happy New Year... 
...we all deserve a new one.
Art 425-780-6872

Tuesday, December 28, 2010

The New World Television Workshop Crash Course - "Critical Viewing"... Can Inform..."Critical Doing"... That You Learn How to Do Yourself



What part my of this week's New World Communications web television "crash course" focuses on ...is "critical viewing" to learn what the cultural trends... bubbling up from YouTube are... and what entertains... and "edu-tains". There is a lot of creativity here and "The Crowd".... weighing in... on what moves them actually is "instructional".  Learning from all this can also both shape and inform one's own "critical doing". YouTube's Rewind site does a great job of  serving it up across a 2010 timeline even.... so all you have to do is watch... absorb.. reflect... and innovate yourself ...which is how we intend help you move way ahead of even your closest competitors.

So what does all this have to do about business?... The answer is a whole lot.. if you apply Blue Ocean Strategy to what people are get themselves "edu-tained" by...and what they like to consume, and then figure how to design and "spin" your own content that speaks to their needs.  We are not talking about producing more old-think boring business web television... but about creating whole new blue oceans of uncontested market space... that can float your boat.  If you are not already enrolled in this week's web television "crash course"... you are missing out.. for not only will we "critically view" the new television, but we intend to "critically do" some of it ourselves.  Call me and let's connect after you watch some of this stuff...remembering that your own videos don't have to be as popular as these to reach your own audiences. 425-780-6872

Best regards,

Art

Sunday, December 26, 2010

The New Google TV ...is a powerful reason .. to Critically Do Your Own Television


This evening, what's on mind is communicating with you about the new television and what's in this for you as an entrepreneurial person... That is if you can get your head around the power of the the new television for moving your business forward. 

What I am particularly excited about is new Google TV and how with an intelligent direction and the mission-critical learning a new world needs, we can have our own web-based television channels showing up on home HDTV sets ...competing for prime-time television-watching eyeballs. See Google's Quick Tour Introducing Google TV and see how it merges revolutionary web television with television coming from the establishment on those HDTV screens.

This at least provides an meaningful context for which understanding why learning how to master and leverage the new television is so important... which is what my upcoming 3-hour web television crash course ..offered December 27, 28, 29, 30, and 31st could be a real "game changer" for you... helping you come out of the chute running in 2011. See yesterday's post for more information about my workshop. Even folks at Google are excited about TV like kids ... all over again.. and so am I. Call me and let's connect around taking make upcoming workshop.  425-780-6872. - Peace!

Saturday, December 25, 2010

New World Communications Offers Crash Course in Using that Camcorder to Come Running Out of the Chute ... Growing Your Business in 2011


Just in case you are thinking about new ways to move your business forward in 2011... and finally using that camcorder of yours to do it, you may be interested in taking The New World Television Workshop, a 3-1/2 hour "crash course" that I am offering this last week of the year 2010 both in Seattle and Kirkland. Folks taking this "hands-on" workshop will come away ...empowered...with a working understanding of the following:
  • How to produce quality web television programming using low-cost and no-cost strategies and tools - e.g. Flip or other digital camcorder and your laptop.

  • How to design and apply the new web television to grow your small business, not-profit business, or government agency business with excellent guidelines about talent releases, etc. Our emphasis will be on the Structure of Story and how to tell and "spin" it to grow your brand, create mind share, and move your business phenomenally forward.

  • Where the new web television is going in terms of more advanced applications - using it in webinars as part of a remote consulting and practice; using it in multi-day virtual conferences and trade shows, using it in prime time grassroots web television programming applications that we are developing.
Price: $299 per person. For more information see our online published Google Document. Pre-enroll online via our online registration area. Call me for the session # and date that you want or if you need additional information. Taking this workshop will be one of the best investments you ever made for...coming out of the chute ..and shoot....running  and empowered with powerful new world television skills that you'll be able to practically apply in 2011. Call me and let's connect. 425-780-6872

Friday, December 24, 2010

Talk to us About Net New Ways to Extend Your Business Reach and Do Business More Sustainably in 2011

With 2011 right around the corner, it is time to talk to us about "net new" ways to extend your business reach and do business more sustainably...that you have not taken advantage of yet. We can help you "Walk Through the Virtual Door" for phenomenal advantage...saving you time, money and with zero carbon footprint....Gas is already over $3 a gallon and is certain to go higher...and being stuck on traffic gridlock ..while paying high prices for travel and hotel, and convention center... while time ticks away ...and funds run out.... is a drag and makes no sense at all...not when you can now communicate, "transport yourself", meet, learn and convene more cost-effectively and sustainably:
  • New website developed with virtual apps ...with free hosting - See our own New World Communications website that we have cost-effectively designed and developed using new Google architecture...and you can meet with us ...train and conference "inside" of it. Our approach is innovative, yet surprisingly affordable ...Also please don't miss our limited time offer, end-of-the year special for a special discount of 15-30% off if order is placed by December 31st, 2010 depending on the communications services you need.

  • Web television - The new television is a phenomenally powerful new business development opportunity. Working with us, as part of a strategic communications plan, we can produce excellent television that communicate your product/service or program offering. We can also create a web television channel right on your website and work closely with you to program it using your content and other great content on YouTube. See our own New Television Channel page right on our own website.

  • Web conferencing, webcasting, virtual conferences...and virtual trade shows - All web conferencing is not the same. We are also experts in the field who offer a smarter approach than what you may be aware of...and we can "roll" web television programs "inside" or real-time e-meeting and e-learning webinar session.  We are also working on collaborative financing resources so that even the smallest micro-business, non-profit, or government agency can afford to do webinars as a member benefit of joining a business group cooperative that we are putting together. We also  have both low-end and high-end approaches to doing webcasts and are planning entire multi-day virtual conferences and virtual trade shows designed to grow your business. 
So talk to us now about "net new" ways to extend your business reach and do business more sustainably in 2011..and in a 21st century world that's now way more competitive. Here's our phone number 425-780-6872


Friday, December 10, 2010

The Oprah Winfrey Network Will Be A Learning Experience For Many... Including Us


This morning I am reflecting and flowing positive energy about  Oprah Winfrey's new Oprah Winfrey Network (OWN) cable network .... and the learning experience that this will be for many stakeholders... including me here at New World Communications...with my own fledgling web television "channel". 

Don't laugh. Not when you see this where this poor African American girl born to a teenage single mother from rural Mississippi has taken her life... and millions of other peoples lives and from all walks of life. Wow, I am filled with joy just thinking and and feeling The Oprah Winfrey Phenomenon.. and the lessons it teaches... Multiple stakeholders...are watching to see what lessons come next...beginning on January 1, 2011. See her December 10th "sneak peek". 

One lesson that I am already getting.. is that in this new chapter...members of Oprah audiences will be encouraged to create their web television "channels"...See her page encouraging viewers to do this. Oprah brilliantly intends to leverage "crowd sourcing" and the power of audience web video to fuel innovation and develop extraordinary content ...that she already knows will "bubble" up. Look what she did with Dr. Phil, Dr. Oz and Nate Berkus and some of the members of her own audience.  See my recent  blog about this citing Chris Anderson's TED Talk about the Power of Web Video Fueling Innovation. And also see front-running examples of this coming out of the poorest nations. See my recent post about this...focusing own excellent community-authored television coming out of India. Oprah also got the new learning right when she rapped the entire world around her conversations with Eckhart Tolle and his bestselling book, A New Earth. See it in my New World Virtual Bookstore  (I facilitated an Oprah Book Club group and extended the experience using web conferencing after Oprah modeled the experience using Skype. )

The other lessons to learn from are to be found  in the industry conversations about the new world television business model... that is now taking shape before our very eyes. See Bloomberg BusinessWeek's December 9, 2010 article for example: "Oprah: Will the Queen of Talk Be Cable's Last Word"...by Ronald Grover and Andy Fixmer. Read and learn about how commercial television is paid for and how success is measured and you may discover some of your own lights becoming turned on. 

My own "lights" sure are. The great thing about experiential learning.. is that you can learn from one best practice and practically apply it to another... while putting your own spin on top of that. That's what Oprah even talked about in a recent interview by someone she learned from, Barbara Walters herself. 

So, if this time around we don't learn from Oprah Winfrey about how to create our own "blue ocean"... then our brains must be already dead.....so Rest in Peace ...but if me you are still excited and empowered by what the Oprah message is really about... creating joy and success and helping the world ourselves... then let's connect and talk about moving forward to do that...Stay tuned... and in the meantime let's connect at 425-780-6872

Thursday, December 9, 2010

Ustream has both web television low end... as well as a High End... Nice!!


This afternoon I am again flowing positive energy... with the discovery that folks at Ustream.tv...have both a web television "Low End"...e..g. using no-cost and low-cost Ustream instant webcasting as well as "High End" professional Global Production services. Wow... does finding more about Ustream help ...fill in the blanks... and fix "the communications disconnect" that I have been experiencing...seeing gorgeous top notch televised big event video ...with the Ustream name on it... streaming gorgeously from C-Span and even from some local conferences...here in Seattle... and being unhappy at the kind of quality I have been experiencing working with their low-end offering and seeing funky stuff being webcasted by some of my consulting and coaching friends with the sane lower quality issues.

So BINGO!  everything changed after I went back to Ustream.tv's website and found their Production Services page and the kind of high end extra gear and expertise they and their contract production team were using...like broadcast quality gear and NewTek's TriCaster. So wow... is it nice to now have both of these resources ...now at my disposal. Look out world!  Here comes New World Communications... now with a greatly expanded ...full spectrum offering of both low end... as well as high end web television-based and conferenced based ..new tools and strategies... 

So what about that regional or national conference that your organization has been talking about...that's in the planning stages? What about adding value... and adding even more revenue... by allowing remote participants...and high powered presenters ...and dignitaries ...to also "be there"...remotely? Call me and lets' connect and explore this excellent opportunity. 425-780-6872.


Tuesday, December 7, 2010

Google Apps Marketplace Is Excellent Way to Scale Businesses...of Any Size


This morning I was thinking about how I can add even more value to a Google Sites direction to business owners having to deal with multiple business issues....and BINGO...two major ways to add additional value come to mind. Let's start with the first way:

Adding Value the First Way: The first way is by using and leveraging some great resources that come free of charge... just by getting a "Gmail Account". Actually a Gmail account...is a Google Account...which is the door way to a whole suite of free mature applications and even some experimental or "Labs" ones. Here are some of my favorites:
  • Gmail - Wow... Gmail keeps getting better and better especially the way "Groups" works to automatically organize my contacts and e-mails and documents associated with them. I use it like a mini-CRM system and have recently added the third-party Etacts.com plugin which also has social media connectivity and let's me know if my contact is also on Facebook, Twitter or LinkedIn.  A friend and colleague also recently introduced me to the :"Labs" icon and there some really cool mini-apps that even add additional functionality. One Lab application I really like is one that can immediately turn an e-mail into a Google document...Nice!!

  • Google Docs - This provides even the smallest micro-business with a virtual file service and free applications to do word processing (Documents), spreadsheet number crunching (Spreadsheet) and even input forms (Forms) that you can embed in your website that post to your spreadsheets. There is even a slide-making application (Presentations) that has a web conferencing capability that allows the presenter to push slides that other remote session attends can see while on a telephone conference call with them. If your computer or local files server's hard drive fails... with both your apps and your documents secure in the cloud uisng Google Docs you won't miss a beat.

  • Picasa - This is a powerful digital image file organization system that consists of both a local application that finds all your images on your computer as an online web album that allows you to easily share images and collaborate with others. You can even make a self-running slide show that you can embed right on your website.

  • YouTube  - YouTube is a revolutionary television phenomenon ...that is changing the entire television landscape. The biggie is that it allows any one to create... and program.. their own web television "channel" and embed it right on their website.  See my own New World Television Channel page.

  • Google Sites - This is still a well-kept secret that most people who have Gmail account don't even know about or take advantage of. For many small businesses... and even some larger businesses its all that we need. See my my own web site built with Google Sites architecture - www.newworldcom.com

  • Blogger - This is the blogging resource that I doing this blog with and how elegant and powerful it is. I can even put my post on Facebook, and Twitter in just a few clicks.. Nice!

  • ...and countless other free Google applications - See this page  ... Every time I go the More link...Google has added even more free apps! Most (except Picasa) are all virtual too with updating done by Google... not you. This saves both time and money. 
Adding value the Google Apps and Google Apps Marketplace Way - Businesses who have multiple employees and who need to scale without an expensive in house IT operation will love Google's Google Apps and Google Appls Marketplace direction. The cost is only $50 per year per employee to access a domain name based "Google Apps" offering, where contacts can be shared and where you can upload to your own more private Google Video account. (See my blog about the Google Video corporate television opportunity)  Google has also established strategic business relations with third party applications developers as well as well as with service providers that can deliver phenomenal additional power in key areas of business. There are "free" and trial editions of applications that are also modestly priced.

Products - Just look at all these third party products - Browse them yourself.
  • Accounting & Finance
  • Admin Tools
  • Calendar & Scheduling
  • Customer Management
  • Document Management
  • Productivity
  • Project Management
  • Sales & Marketing
  • Security & Compliance
  • Workflow
Professional Services - And look at all the professional services providers - Browse them yourself.
  • Archiving & Discovery Implementation
  • Custom Application Development
  • EDU Specialists
  • Google Analytics
  • Medium-Large Business Implementation
  • Small Business Implementation
  • Support & Managed Services
  • Training & Change Management
So what's the smart way to go down the Google path? My answer to that has to good strategic planning with a sensible developmental, training, and change management path that can deliver value over time as we go as part of a longer-term relationship that can be way better than just working with a lone cowboy...or lone cowgirrl "web developer" not versed in doing much more than that. Today's demanding marketplace demands new project management skills and teamwork working with multiple experts.. which is where New World Communications is going with this stuff. Call me and let's connect and explore how we can all work together - 425-780-6872...for phenomenal advantage. Also please make sure you don't miss our limited time only December 2010 special offer on our own services.

Monday, December 6, 2010

Treat Your Business to Gifts That Keep On Giving...now in December...for a Special 15%-30% Limited Time Only Discount by Dec. 31st, 2010


This morning I am buzzing about some early gifts that you can treat your business to this month in December. These are special gifts that can keep on giving throughout the coming year:
  • Strategic Marketing Plan: This is a rare and valuable gift that many small business owners have never treated their businesses to. It's a written document that serves as a road map for strategic marketing initiatives implemented throughout the year that can help you reach more customers, address their needs and result in more sales. The plan includes all  the physical world as well as virtual world "venues" that you will use to grow your business - e.g. Starting or joining a MeetUp.com group, upgrading you website, producing a promotional video, programming your own web television channel,  planning and doing your own webinar series.

  • New Website: If informed by a good strategic marketing plan your website can be more on target with the audiences you intend to reach and in our now 21st century world. It can be way more than just a "home job" website with just pictures and text and can cost less to host too. We work with Google Sites architecture ourselves and are not paying one cent for hosting. See our own Google-powered website. We also added some powerful new capabilities like our New World Virtual Meeting Room, and our New World Learning Institute & Conference Center so that our customers can meet, learn, and convene with us..."inside" our website... using special green-metered web conferencing from iLinc.com... for zero carbon footprint...ultra green communications. (See their "demo")

  • Promo Video: A good strategic marketing plan can also inform what you say about your business in a powerful promotional video that communicates your business's unique value proposition when people visit your website. Hosted on the Internet, your video can also be virally "shared" by others on Facebook and on Twitter. The good news is that the cost of all this has gone way down due to low cost technology and newer, more innovative approaches that we are pioneering. You can even have and program your own television channel on your website if you want..

  • Webinar Series: Again a good strategic marketing plan can also inform what your existing and prospective customers need to learn more about....by planning and doing a series of well-done webinars. All webinars are not the same. Newer and better technology can communicate your "virtual presence" with a live webcam and  even roll in your promotional video. Newer technology with a special green meter... even communicate that yours too is a "green" business. Web conferencing is a big reach capability and can be really learning-rich with good strategic planning and implementation. Talk to me about this.
So "deck the halls"....and call me NOW. if you'd like a special season's greetings 15%-30% discount for moving forward in December 2010...so that you can come out of the chute running in 2011. 425-780-6872. This limited time only offer expires December 31, 2010.

Sunday, December 5, 2010

Leveraging the Power of the New Web Television ...to Save Our Wild Salmon...Our Orcas and Ourselves



This afternoon I am thinking about what to post about next, having the do with leveraging the power of the new web television to create powerful social change.. and BINGO, I discover an excellent example of this on the SaveOurWildSalmon.org website. This video makes a scientifically-informed connection between Orca survival, wild salmon survival, and our own survival, and advocates for supporting salmon migration on the Snake River through better public and private policy, driven by multiple stakeholder support and advocacy.

Enjoy and let's connect if you too are interested in leveraging the power of the new web television applied to saving our wild salmon, fostering environmental stewardship and having us all work together to create a more sustainable economy..and planet. It makes me feel really hopeful when I see new world communications tools & strategies practically and innovatively applied this way. 425-780-6872.

Thursday, December 2, 2010

New World Communications Upgrades Seattle Pottery Supply's Robust E-Catalog... Adding SPS TV Channel


What's on my mind is this morning is the great project I just completed with my wonderful long-term client Seattle Pottery Supply at 35 Hanford Street in the SODO area. I just upgraded their robust e-catalog on www.seattlepotterysupply.com and added a new web television channel that communicates how great the pottery experience is. Seattle Pottery Supply has been been a long contributor to it. See their history. If you visit their newly upgraded e-catalog, the first thing you'll see is master potter Claudio Reginato throwing what most probably is the world's tallest and thinnest cylinder, while his students down in Fort Mason in San Francisco look on admiringly. Then he throws the world largest and thinnest bowl... Amazing! Then look at all the great products and services they provide by browsing their e-catalog.

My relationship with SPS began years ago when my youngest daughter was still in elementary school. I had just volunteered to be an Art Docent through Northshore School District's excellent program and decided to introduce my 5th grade class to the wonderful world of ceramics. So while visiting Seattle Pottery Supply's wonderful warehouse sized facility, I let them know that I could put their entire print catalog online using affordable new e-commerce architecture that I had become proficient in. Then BINGO! I get a call from them about moving forward with the project. What great experience that was...rapidly developing the e-catalog in ninety days...and seeing nice orders... even the first day we brought the system online. 

Since then they've sold just about everything online ...even pottery wheels and kilns. Fast-forwarded to now, what we recently did was to completely upgrade their e-commerce platform and migrate it to an even better hosting provider...and we successfully introduced and implemented SPS-TV was well. I love doing Raku pottery myself, so working with my friends over Seattle Pottery Supply was like dying and going to heaven. What great people they are. If you haven't been there yet, you are in for a real treat.What a great place this is and their service is outstanding.  They'll fire your pots and they even do a raku firing out back the first Saturday of every month. See the guy with the red bandana...holding his just fired raku pot... that's me digging the whole experience. 

Let's connect if you'd like to know more about innovate ways...using affordable tools and strategies... that can help successful small businesses like Seattle Pottery Supply continue to grow and prosper. 425-780-6872


Wednesday, December 1, 2010

Visualizing the New World Television Studio...It Can Be Part of the New Landscape

Today, I flowed energy into visualizing what the New World Television Studio might look like and include, as part of the "new world television landscape" that I have been talking about. Here are some of the core components...or "pieces" to this:
  • Strategic Planning, Community Outreach, Technical Consulting and Systems Engineering with key clients - It's nice to have a television background, and an Internet consulting background as well as a business development background and teaching background, and be able to help people,  organizations and entire communities move forward with community-authored television....with new tools & strategies ... even in spite of economic challenges with older-think ones. See my recent post about "re-thinking" television.

  • Mobile Laptop Studio Console -This  uses Ustream Producer Pro and Wirecast Pro for more complex productions involving chroma key and possibly even remote IP-based video feeds.  All kinds of people already are taking off with this stuff. See my recent blog about these fantastic new, low cost real-time streaming and recording applications.

  • Low-cost SD/HD Camcorders - Standard Definition (SD) and High Definition (HD) formats are both important and I have been evaluating several camcorders that do these. What's great is how much simpler these devices have now become to operate. Special features like presets, image stabilization and being able to use external mics and headsets can make a qualitative difference.

  • Inexpensive Remote Control Tripods and even dollies - The explosion of consumer television has driven the price for this stuff way down. Sony is smart to make low cost tripod with a remote control built right into the handle and dollies that fit these are now less than $50... nice!

  • Green Screen Set-up - This is for chroma keying people on top of a virtual background or set for a nice professional look. Some striking effects are possible with this stuff.

  • 3-Point Lighting - Having decent lighting can not be over-emphasized and up until now its been heavy, cumbersome and expensive. The good news however is that the consumer marketplaces has driven the available of new lower cost and lighter weight lighting solutions. I have been tracking this. Now even community folks and employees can learn how to light sets well... I can teach them.

  • Audio Package - Having decent audio can also not be over-emphasized, if it can be made affordable. My professional filmmaking and videographer friends and colleagues have been teaching me how to shop for professional audio gear.. at bargain basement prices at special websites and on E-Bay. By shopping there we can all the right stuff - Mixer with EQ, wireless mics...the whole enchilada. All I had to do was ask and the professional community has come to the rescue again... Their hearts are in the community too and love to be a part of the kind of social change we and other friends and colleagues of mine are about to facilitate

  • Value Innovation... "The Secret Sauce" - A bunch of hardware and software no more makes great television.. than does paintbox automatically paint a Rembrandt...but that's where I and talented colleagues come in... We've even got some creative strategies for developing business and revitalizing communities... and even help recover the economy with this stuff. Call me and let's connect. This is gonna be good...even if I have to take a "day job" to keep the vision alive for positive social change and community service ...and a more sustainable world.. continuing to move forward - 425-780-6872


Tuesday, November 30, 2010

Funding Community-authored Television by Learning from KarmaTube.org




This morning I was reflecting...flowing energy... on how I could further communicate the power of the new television to facilitate positive social change, when BINGO!!... a new friend of mine sends me an e-mail about KarmaTube.org with just the right messaging needed. KarmaTube.org is a simple site with a simple idea, create good Karma by producing marvelous content that tells a compelling human story about the impact that small acts of kindness and caring can make in young people's lives, as they develop into tomorrow's leaders... with the same thing on their minds and in their hearts. 

The trailer for the Jennifer Arnold film, a Small Act wonderfully communicates that. Now my thoughts are on how content like this can be crafted to support domestic community-authored television right here in the U.S.  that uplifts communities right here. One message is to keep it simple and the other is make the content as elegant and as inspirational as the people your story talks about.

In the last few years, I have been fortunate to be able to work with at-risk, court-involved, youth of color, mentoring them, and teaching them how to craft and tell their own stories using the new television, but initiatives have been stalled due to lack of funding, and budget cuts across multiple government agencies, but perhaps communicating this idea to a broader audience by leveraging the power of the new television and can garner more support. 

Let's connect and discuss if you like and understand where I am going with this 425-780-6872

Monday, November 29, 2010

CIO Magazine Has Good Article About The Schoolhouse of the Future


This morning I am flowing positive energy after reading Chris Yeh's article on "The Schoolhouse of the Future" in the December 2010 issue of Chief Learning Officer magazine. This a nice article that brings together three emerging trends in learning that are rapidly becoming part of that "new world communications landscape" that I've personally been paying attention to and blogging about.

One emerging trend is what Jeff Howe in a June 2006 Wired magazine article coined as "crowdsourcing" in his article, "The Rise of Crowdsourcing". Since then the meaning of "crowdsourcing" itself continues to evolve driven by people defining it. (See wikipedia). One is example cited is using a "crowd" of people as a "source" of information contributing to a web-based Wiki. or community-authored information website, typically using a text type format. Wikipedia itself is a prime example of this. 

The second important emerging trend that the article acknowledges is the power of web video that fast-forwards innovative learning and it cites KhanAcademy.org as a shining example of this, where millions of people are learning by watching short 12 minute videos. Citing the power of web video for innovation is what I just blogged about..just yesterday..after getting ecstatic over Chris Anderson's web video-based TED Talk.

The third and newest emergent trend that Yeh sites is the development of learning "apps" for mobile devices. Actually if you publish your video learning content on YouTube you can already deliver mobile learning, but what the development community is interested in is mobile applications they can sell, so don't be surprised if you see more and webcasting and web conferencing companies also extending their capability to mobile devices. The folks at Ustream.tv are already tauting this..however the jury is still out as to whether mobile users using 4G networks have enough bandwidth to send and receive video of acceptable quality. Changes in codecs and standards are own their way that will of course improve the situation. 

In the meantime, it not too early to jump in now, especially when it comes to leveraging low-cost, almost no cost resources that already exist... with that special "secret sauce" that can make all the difference in the world... value innovation. Call if you'd like to learn more about developing the schoolhouse of the future...but doing in now... in a newly emergent new world communications landscape - 425-780-6872.



Sunday, November 28, 2010

Some More Amazing Web Television...About the Power of Web Television...for Driving Innovation and Learning



This sacred Sunday morning... I am again in bliss after watching, reflecting, and co-resonating the wonderful energy, passion and desire for a better world that TED speaker Chris Anderson speaks about when he talks about how web video is powering phenomenal innovation across the planet. Rather than being freaked about the prospect of nine billion people plundering the world, he instead resonates with positive passionate energy when talks about the power of web video to create excellence accelerated by crowds of people watching web television, learning from it, and then raising the bar by emulating lessons learned, and then innovating themselves on top of that. 

He calls the phenomenon "Crowd Accelerated Innovation" and the three core components or "dials" to have the innovation wheel turn is what the new web television phenomenon involves: 1) a crowd...or massive audience, 2) "light" shown on the talent...by the crowd through comments and viral sharing, and 3) a human desire to innovate and do it even better. With the web television phenomenon... all three dials are ramped up full tilt. 

Anderson also recognizes the impact that this phenomenon has had on web video-based TED Talks themselves. Each consecutive speaker gets better, driven by lessons learned from other speakers and by a passion to be as good as or better than previous speakers. So now their next move is to expand and accelerate the learning by adopting "radical openess",  having members of "the crowd" author their own TED X ...extended content to have even more excellence..."bubble up" by people watching, emulating and innovating ..sitting two feet away from the best teachers in the world...individuals from "the crowd" that members of the The Crowd are already shining light upon... Even as stodgy old institutions with awful teachers are not serving their students well, students empowered by the new television can still learn from community-authored pedagogy and he gives us several marvelous best practice examples of this, leaving the best for last. Christopher Makau from Kibera, the African continent's largest slum. This brought tears of joy to my eyes as he provides a glimpse of some his accomplishments and as he proudly proclaims that "Kibera is a hot bed of innovation."

This is an exciting and passionate time to be alive as community-based content contributor...in the light of a world audience that is now self-fueled for dynamic radical innovation in a now 21st century world where 80 million hours of YouTube video are being watched each and everyday that's not all "puppies and porn." Let's connect if you too are being moved by the new world television phenomenon. 425-780-6872


Friday, November 26, 2010

Success is in The Cloud...If You Work With Us To Help You Connect The Dots


This morning on Black Friday, instead of spending money, I decided to write about how I can help my clients make more of  it ... enjoying more success by creating it "In The Cloud"... over the Internet..using robust but affordable web-based applications & strategies..including even mobile devices. Right now, many folks are still crying the blues over "The Economy", but quite frankly it is their own attitude and mindset that is the real problem that is making matters worse. See my post about the choices we make...and the energy we flow into them.

As creatures of habit, folks are still working way too hard still trying to do business the same old tired physical world world way...getting frustrated... and then resonating even more negative energy...and you know what that attracts.. even more negative energy.. and even longer economic recovery. On the other hand, with just the right help navigating the new world communications landscape... they could be well on their way to being way more successful and a lot more happy. Here's how:

There are two pieces to this: 1) The first piece involves helping them understand that "success is in the cloud" and what's in this for them, and 2) the second piece involves using my background, experience, skillsets and positive energy flow to help them "connect-the-dots", so that they can start being happier... right now as they move forward saving time, and money by working more strategically :
  1. Strategic Planning: This is a disciplined approach that can help you get clear about where you are, where you want to go, and how to get there by using new communications and learning tools & strategies...with a new "hybrid" world  mindset...cultivated over time.. That's what my "connecting the dots" is all about.

  2. Google Applications: If you aren't already using free virtual applications from Google, you run the risk of either losing all your data via local hard drive, or office file server failure, or you are paying too much for remote backup services. You are also spending more time and money than you need to working with local applications and local documents that make updating, document sharing, and collaborative work with strategic business partners more problematic than it needs to be.

  3. Google Site: If you still don't have Google Site, you are paying way too much in time, money, with more costly updating administrative hassles than you have to. I am not paying one cent for my web hosting and my domain name only costs $10 a year. I also don't have to pay anyone else to update my website when I need to make changes. See my own website... developed with new Google website architecture...and see the advanced communications and learning functionality - www.newworldcom.com ...I "walk the walk" myself.

  4. Virtual Meeting Room: If you can meet with people "inside" your website...using next generation "green" web conferencing... you can phenomenally extend your business reach...without spending one cent on gas and without adding one micron of pollution or CO2 emission. By working with us we can even having you "virtualizing" physical world meetings... making in more convenient for board members or strategic business partners...to instantly "get there" and "get back"... and even meeting "face-to-face" using now low cost web conferencing technologies. This capability can also be used for remote consulting, e-learning and for multi-day virtual conferences and trade shows. See my own New World Virtual Meeting Room

  5. Television Channel: The new television technology, with the right help, can be phenomenally powerful when practically applied to develop sustainable business in a 21st century world, especially for smaller businesses and non-profits who have not yet been empowered to leverage this radically new resource. The possibilities are virtually limitless and soon your own web-based television "channel" can even show up on home HDTV screens using new Google TV and other newly-emergent "smart television" technology. See my own New World Television Channel...on my website and my web television-based NWC Overview 2010. Also see What is Google TV? and surf some of the other content that I have programmed there.

  6. Critical Conversations:  If your agenda is to frame and facilitate the conversation about key topics of interest and concern between stakeholders and strategic business partners, you can do this sooner and more powerfully if you use next generation web conferencing, real-time webcasting, and well-designed web television programming to do it...by extending you business reach and mobilize your stakeholders..virtually. What conversations would you like to frame? Talk to me about doing series of critical conversations.

  7. Virtual Focus Groups: If you are not in touch with what people want and need in the way of product/service offering, and public and private policy, we can use multiple intelligent tools and innovative strategies to help you gain focus online... at a mere fraction of the cost and in a mere fraction of the time of doing physical world focus groups. Talk me about how to do these.

  8. Remote Consulting: We can work with you to create whole "net new" streams of revenue by creating a world-class remote consulting practice, using the world's very best, local, regional, national and even international subject matter experts. This consulting can even be "face-to-face" on a 1:1 basis or on a group basis using multiple webcams. Some remote consulting can even been in using new 3D immersive real-time communications...in multiple venues.. that we have been working with.

  9. Virtual Learning: We can help you and others learn and get empowered, and moving your forward by doing learning virtually. We are front-running instructional designers... as well as new world communicators who can leverage the power of multiple  and design a complete rich-media curriculum, or work with you to put your training or tutorials for customers online. We can do virtual learning across an entire enterprise... or public school system... to facilitate broad-based social change and educational reform.

  10. Virtual Fundraising: There are now more opportunities to fund-raise and develop donors then you as a development director may realize that can mesh well with tried-and-true physical world approaches that you are already taking, especially when combined with the new web television, social media, and the "secret sauce" of value innovation that we can uniquely provide. See my recent blog about this.

  11.  Virtual Conferences & Trade Shows: Once people and organizations get comfortable using the tools ...and "Walking The Walk" we can even help them move forward by helping convene entire multi-day virtual conferences & trade shows... done at  mere fraction of the cost of physical world conferences and trade shows and in a mere fraction of the time...with phenomenally greater business reach... and with zero carbon footprint. Even so-called "green" business owners and city-run offices of economic development have sometime new to learn, master, and take advantage of.. and we can help them with that. See my blog about this.
All that folks need to learn how to do is "connect the dots"... and we can help them with that. If you are not already taking advantage of the above-mentioned tools and strategies to move business forward, call us today and we can help you get started. 425-780-6872.

Wednesday, November 24, 2010

Telestream's Wirecast 4 - Turns your computer into a TV studio


This morning, celebrating all things that I am grateful for..right before Thanksgiving, I celebrate my continuing journey across a new world communications landscape that prominently includes authoring one's own television programming in it..and even webcasting some of it "live". Wirecast 4 from Telestream.net is one such product that can turn your computer into a "live" TV studio.  See their video overview.

Wirecast 4 is desktop software ($449) that can add a lot of high-end production value to a desktop presentation by allowing you to set up "shots" with composited elements in them like title overlays, etc in preview. You can then "go live" with them...pushing them to a streaming webcasting service like Ustream.tv, Justin.tv, or Sermon.net.  Their higher-end version Wirecast 4 Pro ($995) even has virtual 3D sets, and chroma keying capability with remote IP camera switching, for more complex live simulcast events and can handle more demanding HD feeds. 

Folks at Telestream.net are also in the transcoding business and can convert content in Windows Media, Quicktime, and Flash formats, depending on the needs of the end-user and the kind of viewing device used. Also see my previous post about Ustream.tv. WireCast 4 can feed to Ustream, if you need fancier production values than those provided by Ustream Producer ($0) or Ustream Producer Pro ($199 one-time fee.), but Ustream.tv is good lower cost place to start. 

If however  you or your organization ever get to level of web television sophistication demanded more system capability. what's nice is the fact the folks at Telestream also have a full Enterprise Product line with awesome products engineered to work together that can help you scale. At the same time, their Wirecast 4 basic version and their excellent tutorial helps even the novice television person started. They even provide helpful advise of about lighting set decently and about using decent audio. 

Wow, am I feeling grateful going into this Thanksgiving in 2010...and already beginning to consult with some of my existing clients about leveraging the power of the new television to move business phenomenally forward. It's nice to have a television systems and programming background and to "fast-forward" that experience...to now. Call me and let's connect if you too are interested in seizing new television opportunities to develop sustainable business in our now 21st century world that are rapidly becoming part of a newly emergent new world communications landscape - 425-780-6872.

Monday, November 22, 2010

Google TV and Logitech Revue - Here's What the Interface Looks Like...and Some of What's in it for Us


This morning Google TV and communicating what the interface looks like...and what's in it for us... is on my mind.  The interface made by Logitech is called The Logitech Revue, and with it you can watch what you want wherever it comes from - from the web or from TV... on your HDTV. It consists of a black box interface with its own microprocessor in it running Android and the Chrome web browser and a wireless full QWERTY keyboard with built-in touchpad that allows you to do all kinds of cool things, accessing the web...and accessing television on the web... as well as television ..on an HDTV. DishNetwork is the first on the block with it, selling for as low as $179 when purchased with their satellite service. Suggested retail price is $299.

The black box hooks up between a digital television box and an HDTV using HDMI cables and you plug your Internet cable right into it. The net effect is that this device seamlessly merges television data programming with web information. For more info see "What is Google TV?" on my New World Television Channel page. Also see my NWC Overview 2010 while you are at it to see how the new web television and be used in conjunction with web conferencing to develop business in quality assurable "steps". 

So what does all this MEAN economically... and culturally..for the small business entrepreneur, for the community television group, or for community-based educators, for advocates of social change and for our world? Though Google TV and this device just came out a few weeks, already the economic, cultural, and educational implications are far-reaching. Here is just a few of them for you to think about:
  • Your own channel.. or series of channels can now show up on HDTV in living rooms, in board rooms, in classrooms and in training rooms and in retail locations....without having to access or pay for time on a cable channel..... and even after public access cable television facilities with older, more expensive and less capable technology with less business reach get shut down. 
  • Your own content promoting your business, your program, or your product service can show up... without paying a dime for cable advertising air time, and cost of spot ads can be less. 
  • You can author your own experiences on television, framing the world.. in your own best interest ...rather than having your experiences authored by someone else framing the world not in you own best interest....this is a BIGGIE for democracy.
  • Entire communities can produce their own educational programming that can make a phenomenal difference in multiple peoples' lives, locally, regionally, nationally and even internationally.
The other great news, is that new technology is easier to use... and radically lower in cost... making the producing television possible for any person or group willing to step up to plate to do the new television... and to learn how to do it ...and mastering it well.  This is a whole new world communications landscape that is opening up before our very eyes... it's a whole new frontier... and the earliest birds... who catch the most worms...will win. Call me today and let's talk about moving forward to seize this new opportunity. 425-780-6872.

Saturday, November 20, 2010

Ustream Producer Virtual Television Studio - Now that the Tools are Are Here... Where is the Consciousness?


What's on my mind this morning are all of the marvelous things that community-based stakeholders can do... leveraging the power of the new television.... developing sustainable business in a 21st century world...once they stop moaning about "older-think"  public access cable TV facility budgets being cut...and once they get hip to new more powerful ways to do live and recorded studio-type television... virtually... and at far lower cost... and with  lower carbon footprint than the old way. 

Ustream Producer Pro, for instance is a downloadable virtual multi-cam studio desktop application that allows multiple content originators to do high-quality television on the web for a one time cost of only $199. See background info about them on WikiPedia. See their info page and their presentation.  Individual web television content orginators can even webcast from the Ustream.tv site for free. Here is some of  what Ustream Producer Pro can do...at least technology-wise:
  • Supports an unlimited number of cameras... Wow!... Think of putting together a ''grassroots" CNN
  • Allows importing movies and audio ... another awesome capability. 
  • Enables unlimited transitions
  • Provides screen capture feature
  • Allows you to use overlays, layers, and add titles ... like the broadcasters do.
  • Support for HDV source
  • SD/HD bitrate support
  • Includes 7 encoding presets, including HD
  • Ability to save to server in same bitstream
  • Support customizable picture-in-picture
What can be done with this technology direction..people-wise... and program series-wise is another whole story...with chapters still to be written.... positively I hope... once other friends, colleagues, prospective clients... business advertisers and angel investors... understand the phenomenal opportunity of leveraging the power of the new television... to change the world...in a positive way...and within our lifetimes...with some really powerful and innovative... prime-time grassroots television...that the entire world is going to write home about.

Call me and let's connect about moving forward with this stuff... that is ...if you are not already "brain-dead" by watching too much of the wrong kind of television...stuff that enslaves by its numbing effects rather than a new world television that empowers and inspires..."refreshing everything"...which is what I'm about...and it doesn't necessarily have to do with endorsing Pepsi...though that also could be a possibility.  425-780-6872.

Thursday, November 18, 2010

Web Television and Social Media - Great Tools for Inspiring Achievement in Math & Science...Across the World


This morning I was sitting here in front my laptop... flowing my feelings and my energy about using the power of the new web television and new social media to make life better and wondering how to communicate that... when BINGO! after checking my e-mail from CurrentTV, I discovered youth video testimonials from the Connect-A-MillionMinds Project. Nice how the Universe responds...just by manifesting what I care about. The goal of the project is to use technology - web television and social media to connect up youth in top math & science performing countries with kids in other countries whose national math & science performance does not rank as high. 

This youths talk about their experiences within their culture and within the educational systems and they communicate a wealth of information and passion about what they are excited about.   Here are just a few "snippets" of various students comments from all over the world that Inspire the Next-Generation of Problem-Solvers on Current.tv. Evidently there also was a recent global online TownHall Meeting on the ConnectAMillionMinds.com site with videos to follow. 

For me personally, both the CONTENT and the DELIVERY of this model project are most "instructive" for me and for other learning and ommunity-based economic development stakeholders I am in the process of reaching. and empowering. Now that the technology as well as innovative applications for it are here, what's next to do ... is for all of us to step up to plate to fund and do important projects like this ...ourselves.  See the content and then let's connect about this. 425-780-6872.

Tuesday, November 16, 2010

The New World Television Landscape is Not a Sci Fi Landscape on Another Planet... Rather It Exists Right Here, Right Now


This morning I woke up with fresh new resolve about "tweaking" my messaging about the New World Television Landscape, letting folks know that it's not some futuristic Sci Fi landscape on other planet, but that it exists right now ....as an ultra-accessible...ultra-affordable... concrete reality right here on Mother Earth. The new world television piece to this, for example is being produced even by the world's poorest people. See my recent blog about it. 

So challenged communities right here in the U.S. no longer have any excuse...whatsoever... not to move forward ... leveraging the power of a new world television landscape to develop themselves educationally and economically, and addressing the world's most challenging problems.  It all has to with "Developing Sustainable Business in a Now 21st Century World". That's now become our own mantra these days and it applies virtually everywhere to virtually everything - e.g. reforming public education so all children can succeed, developing small business, transforming government, developing green business and making ours a better, safer, more human and more joyous world.  Here are some of the elements that now comprise The New World Communications Television Landscape:
  • Community-authored Programming - It can now be done even more effectively and powerfully than having to rely upon older-think government-controlled public access cable television facilities with outmoded technology... that costed more and did less. I ought to know... I designed and sold public access studios back in the day as a former broadcast/industrial system sales engineer...before the digital revolution. Now communities can produce and program their own television content using the entire Internet as an "Internet-Work"... reaching way more eyeballs than cable television. The advertising and sponsorship, and membership-based business development implications of the new  television are far reaching.

  • Low Cost Accessible Technology - The implications for social change using low cost television are phenomenal. Never before in the history of the world do even the most challenged communities have the opportunity to seize and leverage multiple technologies... particularly web television, web conferencing and social media to empower themselves and change the world. Even my second generation standard definition Flip Ultra camcorder that cost me $89 (a closeout price) can be used to produce some awesome television programming, and the newer model around $199 can even produce HD television and now has built-in image stabilization for even better quality when capturing movement.

  • "View-Podding" inside a Big-reach, Learning Rich Web Conferencing Session - If communities get organized they could even afford to develop their own Virtual Learning & Conference Center on their own membership-based websites. Members and prospective members could meet online to raise funds, and develop donors, inspired by the web television that they watch as a "pod" of people viewing it... "View-podding" is what we've been call it and what we have been pioneering.

  • "Virtualized" Global Meetings - using the same affordable technology its is now possible to have global meetings with local, regional, national and international stakeholders. Powerful new world television content can also be "rolled" into these online meeting sessions.

  • Internet Television and web conferencing even on HDTV screens - Communities can view their web television "channels" even on HDTV using new Google TV or SmartTV technologies. Stakeholders will also be able to web conference as well if they are licensed to do so.  The business develop implications are again far-reaching. 
To reiterate, "The New World Television Landscape" is not some future world scenario on another planet .... but rather it's a current world scenario... right here on Earth that's right now. Call  me and let's connect if you'd like to learn more about how by working together we can leverage it to develop sustainable business in our now 21st century world - 425-780-6872.

Sunday, November 14, 2010

Strategic Marketing in a 21st Century World...Business Can Be Way Better... When Your Horses Are All Pulling Together



This morning what's on my mind is strategic marketing in our now 21st century world ...and how much better business will be for my existing and prospective clients, once I help them add more "horses" to their marketing communications "mix" and get them all pulling together. The good news is that there is now a whole lot that can now be done marketing communications-wise ...in The New World Communications Landscape... even on a shoestring budget... that can make business a whole lot better. 

Here are just some of the powerful new "horses" that can be "harnessed" to all pull together...in a strategic marketing way....moving business phenomenally forward both for you as well as for your clients:
  • Web Presence - Most websites I see are old and and out of date with not much "sizzle" to them. Most people are not even aware that our technology-driven web presence marketplace has now radically changed,  or that more capability can now be had for less money spent. Browse our new website on www.NewWorldCom.com developed with new Google architecture to get an idea of some of the newer possibilities. We can even have people meet and train with us..."inside" our website. What about yours? We also are not paying a dime for web hosting. How much are you still paying for yours? And if you are a non-profit, what is managing and developing donors costing you now...by still not taking fullest advantage of new membership-based hosted web application architectures that can even manage tiered membership plans as well as be "extended"...with all the "goodies"...virtual learning and conference center, web television channel, Amazon-powered store, Google e-commerce, etc.

  • Television Channel - That's right.. "television" that we produce, program and distribute across the entire Internet using radically new and radically powerful low cost  but high quality video technology. See our New World Television Channel page on our own website...to get an idea of where we are now going with the new web television and leveraging our television systems, programming, and distance learning background.

  • Blogging Campaign - Multiple stakeholders...including you are benefiting from mine already. Blogs are great for creating mindshare and search engines love our tags. Also the Google-owned technology we use (Blogger)...also easily sends my post to Facebook and to Twitter ..with just one click... See us on Facebook and on Twitter as well ..with very little extra effort.... Nice.

  • Virtualized Meetings -  Instead of crying the blues about declining memberships and loss of revenue, membership-based business associations and non-profits can phenomenally grow their memberships, raise funds and develop their donors... increasing their revenue ... by adding a virtual world toolset - e.g. affordable web conferencing, and low-cost almost no cost web television. See this recent blog I posted about this -  "Need to Grow Your Membership and Organization's Bank Account?...Start by Virtualizing Your meetings"

  • Critical Conversations & Virtual Focus Groups - These same associations and organizations could be way more effective if they also "virtualized" their conversations about topics of mission-critical interest and used big reach, learning rich web conferencing and web television to do it. In this way, they could "frame the conversion", creating more mindshare, gaining more focus and influencing many more people in many more key places.. at home, at businesses, in public school systems, and in government... locally and regionally and even nationally and internationally.

  • Remote Consulting, E-Learning and Webinar Series - Most small business owners, not-for-profit, and government stakeholders I know could also phenomenally benefit from online coaching, remote consulting and various online training modalities that can be delivered via an innovatively architected and instructionally-designed approach. Development of a world-class remote consulting and e-learning practice that offers online courses and workshops as part of a professional development curriculum can also add a "net new" streams of revenue. If implemented innovatively, the same green communications and learning platform can to utilized to do distance learning facilitating enterprise-wide systemic change - See my recent blog about this.

  • Virtual Conferences & Virtual Trade Shows - Fewer and fewer stakeholders have budget or time to travel to and participate in local, regional, and national conferences and trade shows. Using the same set of affordable web conferencing and web television...and value innovation.. as the "secret sauce" it is possible to do multi-day conferences and trade shows... completely online.... Integration with social media  e.g. Facebook, Twitter can still allow people to socially interact and connect. They can even do this face-to-face using webcams in special virtual lounges and chat rooms. For more info see my recent blog

  • Twitter Marketing - Twitter is one of the more recent mini-blogging technologies that few people I know are leveraging or taking fuller advantage of. This is because they have not yet learned how to leverage it. A webinar about leveraging Twitter, delivered by one of the nation's experts on Twitter could change that...performance-based training works!

  • Facebook Marketing - Facebook can be a professional time-waster if approach to it is not disciplined by a strategic marketing approach. Newer features such as new Facebook Groups however can filter out the time wasting content. Again a series of webinars about how to best take advantage of Facebook...without wasting so much time.. could do it.

  • Physical World Networking - Finally there is the strategic question about how to make the best use of time and resources networking with people... instead of wasting precious time and resources at countless physical world meetings where nothing meaningful happens. Again some strategic planning combined with some of your own strategic networking initiatives doing business casuals and saving money using GroupOn.com coupons could better leverage your time and money, while moving business forward sooner... rather than later. There are also MeetUp.com and Biznik.com opportunities worthy of consideration. 
The bad news is that most small businesses, non-profits, and government clients are still not taking fullest advantage of these resources, getting all these "horses" to pull together. The BEST NEWS, however, is that New World Communications has now arrived to help change all that.. and help you move forward in a most strategic, more cost-effective... and more joyously energetic and positive way. For more information, let's connect and talk about moving forward...together. Call me today a 425-780-6872 and let's get started. 

Thursday, November 11, 2010

Moving Forward with A More Powerful Web Presence, Web Television and Web Conferencing Can Be Like Getting Gifts From Heaven


What's in my mind this morning.... is how so many challenges ...  in so many areas can now be addressed in key areas of the marketplace - 1) reforming K-12 education, 2) small business development, 3) economic development, 4) sustainable business development ....supported by the innovative application of the following technologies...in a new world communications "landscape" :
  • Newer web architectures...as part of well designed marketing communications ... learning...and community mobilization campaigns - There are now newer approaches that can deliver way  more value and cost way less than developing websites the old way. An innovative social media strategy...and a well-done, affordable campaign strategy can be way less expensive...and effective than paying for special Search Engine Optimization (SEO) and Search Engine Marketing (SEM) consultants.

  • The New Web Television - Never before in world history is it possible to change the world by leveraging the power of the new web television today... to communicate.. to train.. and to transform entire systems...revitalizing.. entire communities.  It is now even possible to develop and program your own television "channel"... even multiple ones. The new web television can even be "rolled" into to next-generation virtual meetings, training sessions, and full-blow multi-day virtual conferences and virtual trade shows... It can also go to mobile devices and HDTV screens.

  • Next-generation web conferencing...and virtual events - When combined with innovative application of newer web architectures and the New Web Television... as part of a "green" communications and learning platform ...and approach it is now possible to develop and deliver big-reach, learning-rich communications to local, regional, and national stakeholders... capable of transforming the world.
Moving forward with a more powerful presence, web television and web conferencing... all intelligently applied to develop people and organizations and ... to change the world... can be like receiving gifts from heaven. Here's an excellent question to think about...and to address: 

Why remain "stuck" and frustrated in an older-think, non-productive "carbon-intensive" economy...going nowhere... and no longer able to sustain itself ...when there are now "net-new" ways to move business forward...in a new world 21st century communications landscape... that is potentially way more productive.. way more sustainable...and way more fun...even joyous.. once you experience how much better things can be?

 For more details let's connect and talk about moving ahead. 425-780-6872.

Tuesday, November 9, 2010

The New World Communications Landscape: New Strategies & Tools to Move You Forward


This morning what's on my mind is how many small business owners, not-for-profit managers and government agency mangers and elected officials are needlessly stuck, still trying to the do business basically the same old expensive, unsustainable physical world way with the same old expensive carbon-intensive world toolsets and mindsets. Every day I hear them lamenting about how bad things are with "the  economy", scrambling and competing for dollars... with less and less success... when there is a whole new world communications landscape out there...chocked full of net-new opportunities waiting to be seized that could phenomenally improve their situations . Here are just a few of them:
  • Strategic communications planning for business development - Most small businesses and non-profits still have not developed a comprehensive online communications and learning strategy using multiple 21st century tools & strategies that leverages what they do in the physical world to generate "net new" revenue streams.

  • Web presence - It now possible to even meet with existing and prospective clients "inside" their websites and turn them into virtual learning and conference centers... greatly extending their business reach and improving their communications. Some web architectures are designed to manage tiered membership plans and a web television channel can even be added. Skills are also needed to instructionally-design the communications and the learning, but we here at New World Communications can provide that... as well as train others.

  • Television - Television is in a class all by itself as the world's most powerful communications medium. Streamed across the Internet and affordably produced and streamed using low-cost, almost no cost video technology... Quality television programming can now be produced that can phenomenally move business forward in a myriad of ways - to promote businesses and programs, train multiple stakeholders and develop whole communities ...even nation-states. Used in conjunction with next-generation web conferencing and applied to small business development and educational reform applications, the new web television can change the world... and with a background in both television systems, programming, and distance learning, we know how to do that.

  • Web conferencing - for e-meetings, collaborative work, collaborative fund-raising, and grants procurement, critical conversations, remote-consulting, and e-learning...This is an "ultra-green" big-reach capability that is potentially very "learning-rich" especially if it is used to develop a world-class remote consulting and e-learning practice capable of addressing the worlds many, many challenges.

  • Mobile Communications - Both the television and the e-learning are now finding their way to mobile devices from laptops to iPhones, Android phones, and other smart mobile devices and big players like Google, Apple, and telephony providers are all driving that. 
These reason why many if not most small business owners,  non-profit managers, and government agency managers still haven't ventured onto the new world communications landscape and taken advantage of it has to do with the fact that most folks still are not "familiar with the neighborhood". The still have not acquired the tools, strategies....and most importantly...the Mindset needed to move forward. This is a "mission-critical" issue. If owners and managers still don't know to leverage new tools & resources in pursuit of their mission with the right "hybrid" world Mindset ...that combines best practices from both physical and virtual worlds, then they still remain "stuck"...and miserable. 

This is why we here at New World Communications are also committed to "providing the mission-critical learning a new world needs"...in order to move forward...with more joy...and even more fun...as we help move business forward more sustainably. Hopefully my daily blogs can help make folks aware that there are new ways to work that are much more sustainable than the way that they keep trying to work. Wow is it this a great time be be alive, aware, and skilled... with just the kinds of resources that people and organizations need now. Call me and let's connect. By working together, we can help you take advantage of the New World Communications Landscape - 425-780-6872.