The New Television - Five Good Reasons to Produce it Yourself

This afternoon, I am thinking about all the small businesses and non-profit organizations... still standing in the wings... watching the New Television opportunity.. passing them by. I think the reason is that still don't  get it... they still don't realize what's in it for them and how, with a little help from us... they could produce quality web television themselves. Just look at the numbers. The world has 5 billion TV viewers watching 5 hours a day...and every day 14.6 billion videos are uploaded to YouTube. There is an additional 1 billion Internet users watching television on the computers and another 3 billion mobile Internet users watching videos on their  mobile devices. 

So here are five good reasons that small businesses and not-for-profits should move forward producing the New Television:

1. Television is in a class all by itself as the world's more powerful communications medium. It can be used to promote your business or to state your case for your non-profit. There are countless ways that the new television can be used to grow more business.
   
   
2. Fantastic low cost, almost no cost radically new technology - I've seen new digital video camcorders as low as $49...even HD camcorders.
   
   
3.  Free "airing" of your video across the entire Internet...using the Internet as an "Internet-work" - Contrast and compare that with the high cost of airing a 30 sec spot on cable.
   
   
4. People will watch your video if its on the front page of your website.. and that's a known fact...you just need to keep it short and sweet and have something worth viewing.
   
   
5. You can tell your own story, instead of having it be spun by someone else and not necessarily in your own best interest. Your public image and your brand is everything. Spinning a series of positive stories about what you do can build your brand.

So there you have it... and we can help you produce quality programming with The New Television... even create and program your own television channel that will stream all the way to mobile and to HDTV screens. Call us today and let's help you move forward with the new television. 425-780-6872.

Leveraging the Power of the New Television Can Positively Turn Things Around

What's on my mind this morning is a conversation that I've been having with a community-based non-profit regarding leveraging the power of the New Television to positively turn things around for themselves public image-wise. They have recently and unfairly been beaten up by a money-hungry commercial media that unfortunately makes more money from spinning negative scandalous stories than it does from telling positive ones.  

I know and have worked with this non-profit group. Their leadership, and their fine work is of the highest quality and I continue to hold them in highest esteem, but a negative press has unfairly damaged their reputation. So now I am telling them that things no longer have to go down that way, not when it is now possible for them to use The New Television to tell their own more positive stories, and even even get their message out all the way to mobile devices and to prime-time HDTV home television screens. 

What's "new" about The New Television is that now, for the first time in the history of the world, quality television can be authored by community-based organizations themselves. In their own hands and with the right support of television-savvy people, they can communicate the fine work that they actually do, winning more hearts and minds,  moving forward ...instead of backward. The new technology to do television is now radically lower in price, making it much more accessible and easier to work with than "older-think" television station technology with its fancy studios, and its expensive uplink vans.

The New Television is also much easier to access and use than "older think" public access studios with outmoded equipment that no longer makes good economic or political sense.  As a former systems sales engineer who actually provided these systems to municipalities back in the day, this type of gear made sense then, but not now. 

In fact, now we can even do on-line mobile real-time reporting and live webcasting from a mobile phone and mobile 4G Wifi hotspot. Instead of using cable or an HD broadcast station, we can even do HD television ..ourselves...using the entire Internet as an "Internet-work" and getting the word out  using new social media. When I think about the fine work that we could do with The New Television to help people and organizations move forward ... rather than tear them down, I just keep buzzing with joy and hope thinking about all the good that can come from this.

Instead of wasting all that money, and sclepping all that painfully heavy and expensive older-think electronic news gathering (ENG) equipment, and instead of assigning all those staff reporters to dojournalism of the worse kind, what about the idea of this organization spinning its own marvelous stories about hopeful new directions in and for the world ...that they are already involved with? That's what I'm talking about. What positive stories do you have to tell? Call me and let's talk about moving forward with The New Television to make ours a better world. 425-780-6872

NWC Now Offers the New World Television Workshop...right at your workplace

Instead of yet more mind-numbing morning, noon and night "non-news" nonsense about Charlie Sheen, Christine Aguillera, and Lindsey Lohan, on "old think" television... here is some awesomely GOOD NEWS about you moving forward...doing your own "new-think" TELEVISION... via the World Wide Web... and using the Internet as an "Internet-work" itself.. and spreading the good news about your product, service, or program offering....and you and members of your staff producing that kind of quality television... yourself.

It's all now possible as an outcome of radically new and powerful high quality technology and taking The New World Television Workshop... right there at your workplace.. including you and your staff.  Here is what the "take-away" would be:

• A team of empowered and trained in-house staffers who could plan, produce for, and program your own WEB TELEVISION CHANNEL... that has better business reach and potentially more exposure than cable television....30 second "spot" advertising that most smaller businesses, agencies, and non-profits can not afford to pay for.
  
  
• Your powerful, compelling WEB TELEVISION CONTENT could also be "rolled" into big-reach, learning-rich web conferencing sessions..that serve your customers and strategic business partners... phenomenally well.
  
  
• Using the same surprisingly affordable...eco-friendly web conferencing... you now can even mix your recorded WEB TELEVISION with a LIVE-STREAMED WEBCAST...right from your own facility or sales floor... for phenomenally powerful...and exciting "virtualized" physical world events.. like crafts seminars...and savoring your famous southern fried chicken....exciting events happening right at your place of business.... and the news about this could be "spun" on your blog and with one click be shared on Facebook... on your own Facebook Group, and on Twitter...for phenomenal advantage

...and much, much more. Let's connect today and arrange for demonstration and talk about moving forward with a proof-of-concept pilot to have you experience the benefits yourself. 425-780-6872.

Thoughts right before going into a Community-based Television communications and learning opportunity

This morning I am sipping some espresso in nice cafe across from Burien Library with wonderful thoughts on my mind about upcoming free Community-based Television workshop I will be teaching...one hour from now. First thing in my mind is how wonderful powerful information shared with genuine love and caring is. People attending will be small businesses and entrepreneurs with big dreams on their mind and much passion in their hearts... so my own consciousness is telling me to do what I can help folks get to what they deeply care about and how the new television can be practically applied to help them get to that.

Although I will be sure to cover the basics of providing a great overview of where the new television  is going, and will do some "hands-on" television programming and video production training during this three-hour workshop... the real center piece to this is what is going on at people's very center...what they are deeply passionate about.  Perhaps putting the technology right into their hands and having them speak out about that, while the camera is rolling will capture some of that.... Yes... that's what I will do. ..keeping my own overview short... investing more time in them.. and asking them to tell a brief three-part, "before-during-and-after-story about what mastering the new television would mean for them...personally.

That's what I will do... What story do you need to tell about what the new television might be able to do for you...once you have mastered it? Call me and let's connect about this...in the service of truth, learning, hope, and personal accomplishment. - 425-780-6872.

The New World Television Workshop Crash Course - "Critical Viewing"... Can Inform..."Critical Doing"... That You Learn How to Do Yourself

What part my of this week's New World Communications web television "crash course" focuses on ...is "critical viewing" to learn what the cultural trends... bubbling up from YouTube are... and what entertains... and "edu-tains". There is a lot of creativity here and "The Crowd".... weighing in... on what moves them actually is "instructional".  Learning from all this can also both shape and inform one's own "critical doing". YouTube's Rewind site does a great job of  serving it up across a 2010 timeline even.... so all you have to do is watch... absorb.. reflect... and innovate yourself ...which is how we intend help you move way ahead of even your closest competitors.

So what does all this have to do about business?... The answer is a whole lot.. if you apply Blue Ocean Strategy to what people are get themselves "edu-tained" by...and what they like to consume, and then figure how to design and "spin" your own content that speaks to their needs.  We are not talking about producing more old-think boring business web television... but about creating whole new blue oceans of uncontested market space... that can float your boat.  If you are not already enrolled in this week's web television "crash course"... you are missing out.. for not only will we "critically view" the new television, but we intend to "critically do" some of it ourselves.  Call me and let's connect after you watch some of this stuff...remembering that your own videos don't have to be as popular as these to reach your own audiences. 425-780-6872

Best regards,

Art

The Oprah Winfrey Network Will Be A Learning Experience For Many... Including Us

This morning I am reflecting and flowing positive energy about  Oprah Winfrey's new Oprah Winfrey Network (OWN) cable network .... and the learning experience that this will be for many stakeholders... including me here at New World Communications...with my own fledgling web television "channel". 

Don't laugh. Not when you see this where this poor African American girl born to a teenage single mother from rural Mississippi has taken her life... and millions of other peoples lives and from all walks of life. Wow, I am filled with joy just thinking and and feeling The Oprah Winfrey Phenomenon.. and the lessons it teaches... Multiple stakeholders...are watching to see what lessons come next...beginning on January 1, 2011. See her December 10th "sneak peek". 

One lesson that I am already getting.. is that in this new chapter...members of Oprah audiences will be encouraged to create their web television "channels"...See her page encouraging viewers to do this. Oprah brilliantly intends to leverage "crowd sourcing" and the power of audience web video to fuel innovation and develop extraordinary content ...that she already knows will "bubble" up. Look what she did with Dr. Phil, Dr. Oz and Nate Berkus and some of the members of her own audience.  See my recent  blog about this citing Chris Anderson's TED Talk about the Power of Web Video Fueling Innovation. And also see front-running examples of this coming out of the poorest nations. See my recent post about this...focusing own excellent community-authored television coming out of India. Oprah also got the new learning right when she rapped the entire world around her conversations with Eckhart Tolle and his bestselling book, A New Earth. See it in my New World Virtual Bookstore  (I facilitated an Oprah Book Club group and extended the experience using web conferencing after Oprah modeled the experience using Skype. )

The other lessons to learn from are to be found  in the industry conversations about the new world television business model... that is now taking shape before our very eyes. See Bloomberg BusinessWeek's December 9, 2010 article for example: "Oprah: Will the Queen of Talk Be Cable's Last Word"...by Ronald Grover and Andy Fixmer. Read and learn about how commercial television is paid for and how success is measured and you may discover some of your own lights becoming turned on. 

My own "lights" sure are. The great thing about experiential learning.. is that you can learn from one best practice and practically apply it to another... while putting your own spin on top of that. That's what Oprah even talked about in a recent interview by someone she learned from, Barbara Walters herself. 

So, if this time around we don't learn from Oprah Winfrey about how to create our own "blue ocean"... then our brains must be already dead.....so Rest in Peace ...but if me you are still excited and empowered by what the Oprah message is really about... creating joy and success and helping the world ourselves... then let's connect and talk about moving forward to do that...Stay tuned... and in the meantime let's connect at 425-780-6872