Monday, November 22, 2010

Google TV and Logitech Revue - Here's What the Interface Looks Like...and Some of What's in it for Us

This morning Google TV and communicating what the interface looks like...and what's in it for us... is on my mind.  The interface made by Logitech is called The Logitech Revue, and with it you can watch what you want wherever it comes from - from the web or from TV... on your HDTV. It consists of a black box interface with its own microprocessor in it running Android and the Chrome web browser and a wireless full QWERTY keyboard with built-in touchpad that allows you to do all kinds of cool things, accessing the web...and accessing television on the web... as well as television ..on an HDTV. DishNetwork is the first on the block with it, selling for as low as $179 when purchased with their satellite service. Suggested retail price is $299.

The black box hooks up between a digital television box and an HDTV using HDMI cables and you plug your Internet cable right into it. The net effect is that this device seamlessly merges television data programming with web information. For more info see "What is Google TV?" on my New World Television Channel page. Also see my NWC Overview 2010 while you are at it to see how the new web television and be used in conjunction with web conferencing to develop business in quality assurable "steps". 

So what does all this MEAN economically... and culturally..for the small business entrepreneur, for the community television group, or for community-based educators, for advocates of social change and for our world? Though Google TV and this device just came out a few weeks, already the economic, cultural, and educational implications are far-reaching. Here is just a few of them for you to think about:
  • Your own channel.. or series of channels can now show up on HDTV in living rooms, in board rooms, in classrooms and in training rooms and in retail locations....without having to access or pay for time on a cable channel..... and even after public access cable television facilities with older, more expensive and less capable technology with less business reach get shut down. 
  • Your own content promoting your business, your program, or your product service can show up... without paying a dime for cable advertising air time, and cost of spot ads can be less. 
  • You can author your own experiences on television, framing the world.. in your own best interest ...rather than having your experiences authored by someone else framing the world not in you own best interest....this is a BIGGIE for democracy.
  • Entire communities can produce their own educational programming that can make a phenomenal difference in multiple peoples' lives, locally, regionally, nationally and even internationally.
The other great news, is that new technology is easier to use... and radically lower in cost... making the producing television possible for any person or group willing to step up to plate to do the new television... and to learn how to do it ...and mastering it well.  This is a whole new world communications landscape that is opening up before our very eyes... it's a whole new frontier... and the earliest birds... who catch the most worms...will win. Call me today and let's talk about moving forward to seize this new opportunity. 425-780-6872.

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