Thursday, October 31, 2013

Strategic Planning - What, Why, and How - Five Good Reasons

I have recently discovered, that with all the changes happening all around us, and within our own personal and business lives, that just about everyone could benefit from engaging in some strategic planning, so I decided to produce some  YouTube content about it to answer the following questions about it:
  1. What it is it?
  2. Why is it important?
  3. ...and How is it Done?
... then I cite Five Good Reasons

The "doing" gets really interesting after I discovered that strategic planning can be done online with groups of folks using Google+ HangOuts ... face-to-face, locally, regionally...and across the planet! It gets even better than that - e.g. while meeting face-to-face with my NGO executive director client I work with in Nairobi, Kenya, from here in Bothell, Washington in the US, not only was I able to engage in global strategic planning, with her and her staff, but I was able to send her down the Google Apps for Business road.

Google Appls allows her to cost-effectively put her IT infrastructure and office applications in the cloud as well use Google Sites to develop and manage a robust membership-based website with public and member-only pages that can help grow more support for their important work caring for orphaned children of AIDS/HIV parents.

The next time we, e-met, face-to-face over HangOuts and over thousands of miles, I was then able to provide  "hands-on" direct instructions on designing and developing their cloud-based Google Site using drawing tools in the HangOuts SketchPad and actually developing the site using the super-powerful, HangOuts Screenshare tool

As an outcome of on-going global strategic planning, done face-to-face, this NGO website will be truly awesome, with instructional and informational YouTube web television programming that I help my client get started with, and all the way to developing virtual learning and conferencing capability similar to the kind of capability I developed for own Google-powered New World Learning & Conference Center.

What about your own situation? Might some strategic planning and remote face-to-face consulting done the right way over Google+ HangOuts help you and your organization get where you need to go as well? Give me call today and let's find out.  425-780-6872.

Kindly and best regards,
Art Johnson

Tuesday, October 15, 2013

The New World Communications Campaign Course

Here is my overview of my new Campaign Course and 12-month remote consultancy, done "face-to-face" over Google+ HangOuts, HangOuts On Air and YouTube technologies:
  • Step One/Activity One - "Getting Enabled" - is about getting technically, logically and emotionally enabled to meet face-to-face with key people locally, regionally, and across the planet
  • Step Two/Activity Two - "Business Development E-meetings" is about learning how to work productively face-to-face online, working hands-on with cloud-based applications and virtual desktops
  • Step Three/Activity Three - "Be Social" is about using Google+ and YouTube architecture and content to build receptive and supportive audiences and communities. 
  • Step Four/Activity Four - "Use YouTube" focuses specifically on using YouTube architecture and programming content that you produce and share to grow business...including channel development
  • Step  Five/Activity Five - "Virtual Business Casuals" - Has to do with combining HangOuts On Air live programming with engaging socially in restaurant happy hours across cities ...across the same time zones. 
  • Step Six/Activity Six - "Critical Conversations Series" - is about designing a series of well-architectected face-to-face roundtable-type discussion web television programs that allow you group to "frame the conversation" in your field of expertise... locally, regionally and across the planet. 
  • Step Seven/Activity Seven - "Virtual Bootcamps" involves a one-day virtual face-to-face training bootcamp where a community-of-the-whole first gathers in a virtual auditorium, then breaks up to attend concurrent break-out training sessions, and then re-convenes to summarize and close the event.
  • Step Eight/Activity Eight - "Conference and Trade Show" - a big multi-day virtual conference and virtual trade show event culminates the campaign... with zero carbon footprint ... spending radically less money and time. 
This campaign and remote consultancy is designed to tailor-fit and dovetail with "on-the-ground" physical world marketing and business development campaigns. For more info see - The Campaign Course and/or call me Art Johnson and let's explore how this offering can work with organizations' own business development plans. 425-780-6872.