Showing posts with label Business development. Show all posts
Showing posts with label Business development. Show all posts

Friday, May 18, 2012

Using YouTube Video to Grow Business - Think Video and Grow Rich - Part 4


Here is our fourth episode of Using YouTube Video to Grow Business - Think Video and Grow Rich. There is also a link to a remarkable "office visit" with Napoleon Hill. The idea for this piece was driven by the realization that one has to have the right mindset and heartset...taking possession over the control and direction of own's own mind to sustain the amount of work that is required and succeed...then BINGO I discovered a series of excellent "office visits" on being successsful done by Napoleon Hill which is helpful for developing a "Definiteness of Purpose" that can fuel the energy to take on and succeed with doing a YouTube television series designed to grow business. The take-away lesson here is that if your own mind can conceive and believe in the idea of creating your own successful web television series, you can achieve this.

Please subscribe, rate, and comment if you are interested in learning more about using YouTube video to grow business.

Friday, May 4, 2012

Using YouTube Video to Grow Business - Think Video and Grow Rich - Part 3




Welcome to Part 3 of Using YouTube Video to Grow Business. This episode is about The Landscape of What's Involved as outlined in two important documents from YouTube:
  • 1) The YouTube Creator's Playbook and 
  • 2) YouTube's Playbook Guide: YouTube for Good. 
There is a lot of territory covered in these two documents in terms of breadth, but not in much depth. which creates a opportunity for us to be of service to people actually interested in using YouTube video to grow their business in a scalable and sane way. so in this video I travel across it. Once you realize how vast the territory of this opportunity is, you also quickly realize that there's more to this.  It quickly becomes clear that one has to have the right mindset and approach to developing and sustaining a full-blown YouTube video programming initiative that actually does grow business, so there's also a personal development piece to this as well. 

My own mindset and approach to this is informed by this very realization, which I feel will make the contribution I make more credible and more valuable to other small business entrepreneurs interested in travelling down the same road. I therefore cordially and humbly invite you to subscribe to both my blog and to my video series on YouTube and to communicate with me by commenting on my blog and YouTube video pages and by weighing in with your likes and even dislikes.  You can start by weighing in and commenting beginning right now in the Comment field below.  

Also please feel free to call me at 425.780.6872 and visit us at our website at www.newworldcom.com

Best regards,
Art

Thursday, January 26, 2012

Part 1 - Introduction - Think Video and Get Rich

<a href="http://www.linkedtube.com/4NUmPo3X__s59625b111c45028c9173b812be64c867.htm">LinkedTube</a>
There's been a lot on my mind recently about how to use low-cost almost no cost web video technology to grow business supporting my growing list of small business, non-profit, government, and enterprise clientele. At the same time, I have been reading some excellent books about wealth-creation and actualizing prosperity.. and so the mind is a beautiful thing... What's been  unfolding is a course ... Think Video and Get Rich that practically applies lessons learned to actually achieving some remarkable outcomes...like entire channels of marvelous content that can help develop multiple communities in our now 21st Century world. Here are applications for this that I been working on thus far:
  • Community Resource Development Television - People watch it and contribute to it as part of growing physical world and online community

  • Small Business Development Television - Small business owners watch this and contribute to it so that they can do better job of not only just surviving but also thriving in a now 21st century world.

  • Health and Wellness Television - All the local naturopaths and yoga instructors I know still aren't taking advantage of new low cost almost free web television to grow their business. If they mastered the web television thing... their businesses would flourish.  There are several health and wellness shows on traditional cable television to learn from... as a point of departure, and web television using now Google+ HangOuts sessions could be even more social.

  • Non Profit Capacity Building Television - Executive directors, their development people and countless volunteers, as well as organizational members can all benefit from quality content that they watch and that they contribute to that communicates how to develop non-profit capacity in a rapidly changing, 21st century world. All kinds of organizations could use some help achieving their mission and their vision in a now even more competitive marketplace.

  • Government Human Services Television - Local, Regional, National, and International Governments could also use some help with empowering entire communities and neighborhoods to address critical issues of health, enterprise innovation, employment, and continual learning by authoring some of their own "how-to" web television content in a specially-developed social learning online virtaul space that I can design as a communications and learning architect.

  • Social Venture Partnership Television - Even large corporations are finally starting to get wiser about becoming authentically involved in front-running projects and new initiatives that create win-win scenarios for multiple stakeholders.. not just for the "1 percent". They need to learn from and become involved in front-running initiatives by community-stakeholders that actually work. Microsoft has been considered by some to be an "Evil Empire"... and Google itself ...as it connects its numerous properties is next. Getting more socially involved and promoting heart-centered applications of their technology can greatly improve their brand.

  • ...And on and on - Creatiivity is the source of unlimited properity once folks learn how to tap into it and leverage it... which is what I am committed to help orchestrate.
The books I mention can be found online in my Amazon-powered New World Virtual Bookstore. Also see how affordable web television technology now is on my Web Television Technology page. All of this content development and business development can be rapidly accelerated via the use new Google+ and other social networking architectures. I welcome your own comments and thoughts. Let's connect if you like to communicate - my phone as 206-920-8067 and welcome your comments. 

Monday, January 16, 2012

Ira Glass's Wisdom-sharing is Worth Blogging, Tweeting, and Google +ing About


This morning I was thinking about what I and other creative small business entrepreneurs need to hear... in spite of all the hype from Internet marketing gurus who claim that they can help you get there way quicker...just by buying their latest, greatest online learning product offering, even though their own learning path to excellence took a lot longer and was a lot more painful.  

Then BINGO!, someone sends me this excellent video done by Ira Glass on YouTube that is way more honest...and way more enlightening that relates to what I have been personally experiencing myself....on the one hand, I have been given the gift of good taste... knowing what I am striving for, yet on the other hand, getting there can take a while.

Wow, am I grateful for all that I have learned thus far, and what I have been able to accomplish both for myself as well as for my growing list of customers who also share the "long view" of what it takes to succeed....and am I humbly happy to learn even more..as together we learn and master new things...enjoying both the ride as well as the destination...working closely together...moving the business forward.

It's not what folks...looking for instant gratification want to hear...but it is the Truth... with a big T. Of course that doesn't preclude flashes of Divine Inspiration, and "special insider tips"  that can help you hit the jackpot more quickly, but struggle and plain hard work, even with all that, is STILL part of the equation... any lottery winner can tell you that. True prosperity and authentic happiness is a deeper and broader phenomenon than what the instant gratification folks understand.

I am really ecstatic about the potential power of web television as a way of driving more business. Call me if you too understand excellence when you see it, and if you too are willing to do what it takes to achieve it yourself...over time. There are a few things that we can share with each other that we have learned along the way. 206-920-8067.






Thursday, November 10, 2011

Happy Thanksgiving 2011: Some New Resources to Be Thankful For


Happy Thanksgiving 2011. Here are some scrumptious new resources to put on your table that you can be thankful for:
  1. Social Media Marketing Plan - Wow will you feel great after investing in the development of a 21st century marketing communications plan that develops and manages multiple communicates venues intelligently and innovatively... instead of just "drifting" and wasting time.. unintentionally...which typically happens without a plan.

  2. Web Television Channel - Web television programming is the way to communicate and drive traffic to your website and physical world business. You can create and embed your own web television channel right on your website. If all you have on your existing website that is just text and photos... it's time to get with it and upgrade your web business presence... to seize new opportunities. Consistently publishing quality web television programming... that you can be empowered to produce.. and putting it right on your website, is now the best and most effective way to do Search Engine Optimization (SEO) and Search Engine Marketing (SEM)...that drives traffic that can result in sales.

  3. Google Apps & Google Site - Using Google applications with free virtual file services and collaborating with others ...can move you and your business phenomenally forward while saving you time and money, protect you from losing all your files...when you local hard drive on your computer crashes. Notice that I say "when".. not "if" for all hard drives have a product life cycle. Google Sites also allows you to have a website that you can update yourself...without having to be held captive to a conventional web designer or WordPress consultant that you have to pay for updating.

  4. Google+ with HangOuts and Pages - Just by jumping on to Google+ and doing webinars using Google HangOuts... you can almost instantly be ahead of the pack... reaching audiences and growing your business, while others are still just drifting and socializing on Facebook... or drowning in tweets on Twitter...and going nowhere. New Google+ pages even allow you to create a business presence on Google+ in addition to your personal presence, and Circles are great for direct communications with folks, without the noise and clutter of Facebook that wastes time.

  5.  Facebook Marketing & Leads Capture - There is a way to be more intentional even on Facebook, building credibility, capturing leads and converting prospects into customers, clients and advocates. For several months now we've been working with front-runners doing this who also know all the insider tips that can help you reach your audiences and filter out that noise and the clutter that rips off your time. They also know how to grow business over Twitter as well. 
There's a lot to be thankful for... and put on your table... that can move business forward. For more information, call us today at 206-920-8067 and let's get started making 2011 the best Thanksgiving ever. 


Wednesday, October 5, 2011

Web Television Can Be Inspirational... Look at Young Demias Jimerson


This morning I am most grateful for a social Internet that still celebrates all things positive. Here's a great story about 11 year-old football star and middle schooler, Demias Jimerson from Arkansas who is so good ...that they benched him for making too many touchdowns...invoking an obscure "Madre Hill Rule". Check the way this young man carries himself and how he communicates...even in spite of it. There are multiple "wins" ...and "take-away" lessons in this story including him stating what his priorities are. Check it out.

Watch the video. Web television... authored by communities themselves can be just as powerful... if not more so, when positive stories are shared that can build community...locally, regionally, nationally, and internationally. There are young Demias Jimersons inside of all of us. That's why we love him so.  I welcome any and all comments.

Peace!


Thursday, September 29, 2011

Blogger's Dynamic Views Are Potentially A Gamechanger


This morning, I am reeling with excitement over Blogger's new Dynamic Views.  Here's a video on YouTube that runs through seven new layouts. Personally, it makes a lot of sense to go this way than it does to implement a timeline for all your content, no matter how trivial on Facebook. This could be a real game-changer.  I welcome your own comments and thoughts about Blogger dynamic views. Which ones do you like? I am in the process of trying to figure out which layouts would be more engaging communications-wise and learning-wise. 

Peace! Please comment and +1 us if you like this post. Also call me if you'd like to connect. 425-780-6872.

Tuesday, June 7, 2011

Spiritual Economics by Eric Butterworth... Has found me


This morning I am again resonating "abundantly" after having a book by Eric Butterworth Spiritual Economics "find me" ...right when I needed it to find me. For as long as I can remember, I have been subtlely aware of a magnificent, peaceful, omniscient, "omni-presence" that was not the same as the incessant mostly negative "chatter" of my ego-dominated thoughts trying to make my way in a competitive world, socially-defined by scarcity, fear, bidding, market share, limited resources, ultra-aggressive sales practices, charlatans, crooks, gangsters, drug addicts, ignorance, hate, violence, war, and the walking dead.  

What's been really great is that lately, the awareness of this omni-presence has continued to unfold...and more rapidly too... as my ego has been knocked down multiple notches by this "economy"...or so I thought. But instead of being demolished by it all, I am now finding peace, joy, and ...a marvelous feeling of abundance... that is already on its way.... as I get clear about what it is that I want, ... not only for myself, and  for my family, but also for the world and human family. I can also even now see my bank account balance increasing...even before it's happened...as I continue to be led to the Source...of all wealth... in the Divinity of the Human Spirit...revealed in is best light..rather than in darkness.

Now, what I am realizing is that what's been going on, has been part of something much larger, that is continuing to fold... that is taking me ...exactly... to what I need to discover about myself... and where the true source of my power emanates from.. where True Prosperity is to be discovered and how to tap into that...and and how to realize it...manifest it.  And so this book by Eric Butterworth a Unity church minister... "found" me.... and right after another excellent read, by Wallace D. Wattles The Science of Getting Rich "found me" as I was inside of someone's auto-responding  e-mail marketing "conversion" engine. Butterworth's work is refinement of Wattle's work...most probably as the outcome of more "Divine" unfolding since he wrote his book in 1911.  See it and other great reads in my Amazon-powered New World Virtual Bookstore .. These books are also readily available in most public libraries so you don't even have to buy them.

Life ...and the history of consciousness... is a marvelous mystery as it continues to unfold... and already it taking shape in the form of a new of great  works "brewing" inside of me... I am reminded of Hegel and his marvelous work, the Phenomenology of Mind (Spirit) that he wrote at age 39 that moved me as a younger man, as a graduate student at UC Berkeley. Enough words for now... Now all I have to do is just discipline my mind not to get in the way...of all that is good.. abundant... and already on its way. Call me if you'd like to connect and share this abundance with me... Not understanding that I am in Divine Presence is what has been missing and there is this more than enough of this abundance to go around...to all people. The Great Creator...created with the ability to create it ourselves. Now all have to do...is do my part to have the wealth manifested - 425-780-6872.

Wednesday, March 2, 2011

NWC Now Offers the New World Television Workshop...right at your workplace


Instead of yet more mind-numbing morning, noon and night "non-news" nonsense about Charlie Sheen, Christine Aguillera, and Lindsey Lohan, on "old think" television... here is some awesomely GOOD NEWS about you moving forward...doing your own "new-think" TELEVISION... via the World Wide Web... and using the Internet as an "Internet-work" itself.. and spreading the good news about your product, service, or program offering....and you and members of your staff producing that kind of quality television... yourself.

It's all now possible as an outcome of radically new and powerful high quality technology and taking The New World Television Workshop... right there at your workplace.. including you and your staff.  Here is what the "take-away" would be:
  • A team of empowered and trained in-house staffers who could plan, produce for, and program your own WEB TELEVISION CHANNEL... that has better business reach and potentially more exposure than cable television....30 second "spot" advertising that most smaller businesses, agencies, and non-profits can not afford to pay for.

  • Your powerful, compelling WEB TELEVISION CONTENT could also be "rolled" into big-reach, learning-rich web conferencing sessions..that serve your customers and strategic business partners... phenomenally well.

  • Using the same surprisingly affordable...eco-friendly web conferencing... you now can even mix your recorded WEB TELEVISION with a LIVE-STREAMED WEBCAST...right from your own facility or sales floor... for phenomenally powerful...and exciting "virtualized" physical world events.. like crafts seminars...and savoring your famous southern fried chicken....exciting events happening right at your place of business.... and the news about this could be "spun" on your blog and with one click be shared on Facebook... on your own Facebook Group, and on Twitter...for phenomenal advantage
...and much, much more. Let's connect today and arrange for demonstration and talk about moving forward with a proof-of-concept pilot to have you experience the benefits yourself. 425-780-6872.

Wednesday, February 23, 2011

Bravo! New iLinc Release 11...Web Conferencing..Now includes Live Streaming.. and more


Bravo! What I am buzzing about this morning is  iLinc's new Release 11 web conferencing service ... with a new "Media" button that now includes a new feature that allows streaming of live video ...right in the presentation window. Nice!!! You can also easily stream YouTube videos and even upload videos on the fly. Here are just some other great new features:
  • All new interface with understandable icons - This is really great when you are presenting. Access to key resources and instant online polling are right there so you don't have to get lost in your Library looking for content while your audience waits. Sweet.

  • Tabbing of Attendees - This makes this a multi-webcam video conferencing system if attendees all have webcams or attendees can just have their still image avatar up there. If they don't have either then there are now more sillouettes that take up space.  Instead you just see them listed in the sidebar "matrix"...Nice!

  • Floating of Components - This is a nice feature that allows you to move windows around. They system even remembers where you locate them and you can easy get back to default format. They understand  presenters' needs. Nice!

  • Enhancement of the Audio - Folks at iLinc have really given working with both Internet audio as well as conferencing calling some thought with great instant control over participant audio.

  • Real-time captioning - This is great for multi-lingual and hearing impaired audiences. A stenographer can be typing in the language as you go. Sweet!

  • Connectivity with Social Media - This fits in well with a social media-based strategy that we can also help you implement in a now Web 3.0 world.

  • And much, much more! - You'll just have to call us and meet with us..."inside" our iLinc Release 11-powered New World Meeting Room... "inside" our website and have you experience this first hand as we talk about working together to help you move your business forward.
What's next is how you actually practically apply this powerful resources to grow your business more sustainably in our now 21st century world.

That's where New World Communications comes in, to help local, regional, national, and international people and organizations Walk Through The Virtual Door ...developing sustainable business... for phenomenal advantage. For more information see our NWC Overview on our website at - http://www.newworldcom.com or call us today at 1-425-780-6872, e-mail me at artatnwc@gmail.com or use our Online Inquiries Form on our Contact Us page and we'll get right back to you.. 



Wednesday, January 5, 2011

Getting All Your Horses Pulling Together: Here's a Limited time by January 15th Special Offer...A Robust Google Website ..and 3-7 minute Promotional Video Offer Designed to Help You Do That


Limited Time Only Special offer of $2500 for a Robust Website...and 3-7 minute promotional video if by January 15, 2010 - This morning what's on my mind is getting the word about  a great way to "get your horses all pulling together" marketing communications-wise via a robust website limited time only special offer using new Google Apps/Google Sites architecture that's designed to do just that - See our own New World Communications website as the concrete example of this - www.newworldcom.com
  • Web Presence - "Going Google" is the best website direction you could ever take. The architecture is elegant and easy to work with. Updating your website is a breeze... and there are literally thousands of ways to extend the platform using both Google's robust suite of applications as well as an entire Google Apps Marketplace. Hosting can even be free if you use a gmail e-mail address.. or for just $50 a year for a Google Apps Premier Edition account you can use domain name e-mail as well as get to upload to your own business Google Video account.

  • Television Channel and Promotional Video - That's right. You can have your very own web television channel that can stream powerful programming all the way to mobile devices and to HDTV sets (using powerful new Google TV). As part of the deal, we'll even produce a 3-7 minute promotional video for you.

  • Blogging Campaign - You can do it like we are doing it right from your website and easily "share" your post on Facebook, Twitter and other social media sites in just a few clicks.

  • "Virtualized" meetings - Through a shared web conferencing license, you'll even be able to meet with and coach local, regional, national, and even international people "inside" your website...for phenomenal business reach.

  • Critical Conversations  - These will be a series of high-powered web conferenced conversations that we can include you in. Getting ramped up now doing the web conferencing will get you ready for that. Our shared web conferencing capability can also do virtual focus groups for phenomenal revenue-generation potential.

  • Virtual Conferences & Trade Shows - Over time and working together... these can even be accessed from "inside" your website. This most probably will be Facebook Group-related and will leverage your web television and your remote consulting and e-learning capability. We can do all this with zero carbon footprint and no physical world travel expenses, hotel or convention center costs.

  • Twitter Marketing - Again our blogging capability can easily post there as well.

  • Facebook Marketing - We have stepped up to the plate and have launched several groups on Facebook... all designed to help you grow more business.

  • Physical World Marketing - We are also designing and creating  special business networking and events that will help you grow business in the physical world...as well as online.  Doing a website with us will be the doorway to this. 
A $5000 value... yours for only $2500 if you move forward by January 15, 2010 

For lower budget folks - Also talk to us even if your budget is more in the $500 range ... we also have a $750 value special offer for $500 that can at least get you started fleshing our your own Google website that we can you set-up with, and get you started...going down the right road. The deadline for that is January 15, 2011 as well.

What ever you decide to do. Call us today and let's talk about getting you get started ... blasting out of the chute in 2011 with a new website using powerful new Google Apps/Google Sites architecture - 425-780-6872.


Thursday, December 30, 2010

Year 2011 Now's the Time for You to Give Yourself.... a Virtual World Toolset.. and to Cultivate a Hybrid World Mindset...for Phenomenal Advantage


This afternoon ...what's on my mind..at the end of 2010... are all the people and organizations still stubbornly clinging to same old time consuming, physical world ...carbon-intensive... way, spending more money than they now have to, and not reaching as many audiences as they could...basically because they still haven't added a virtual world toolset.. or cultivated a "hybrid" world mindset... that leverages both physical world and virtual world approaches and resources... while taking nothing away. So what are those new virtual world tools and what's so potentially great about them?
  • The "New Television"... What we are talking about here is a real game-changer... especially if we practically apply the new television to "re-thinking" and "critically doing" the things that we deeply care about... like "re-thinking" and "re-doing" education.. and like "re-thinking" and "re-doing" business development... in a now 21st century world. It's incredible to believe...but it is now possible to create whole new blue oceans of uncontested market space at the same time on several fronts....whole new "channels" of the new television.. and whole new networks...with multiple channels.. using the Internet itself... as an "Internet-work"...and wrapping social media around that.... Watch what Oprah does with her about to launch new OWN network..This time around... a web television-producing audience is part of the offering... and watch how the cream...rises to the top as an outcome of the crowd-accelerated value innovation (It's what I've been blogging about.)

  • Next generation ...big-reach, learning-rich web conferencing. We are not talking about your older think lackluster services that you may have been unimpressed by... but newer more powerful technology... that has the "secret sauce" of value innovation ... laid on top of it... creating fantastic new experiences... never before experienced in the history of the world.... like Oprah Winfrey, Maya Angelou.. or even a top elected government official...logging in and "being here" with us.. Oprah has been a front-runner with this stuff herself... powerfully introducing the technology always in support of marvelous ...CONTENT..that people deeply care about. I did one of her Oprah Book Club reading groups a few years ago...reading Eckhart Tolle's A New Earth and we "virtualized" our own physical session with the web conferencing of the day... . Since then... relationships of local and remote attendees as far away as South Carolina... have grown ..deeper....and richer too as an outcome.

  • The Explosion of Social Media ... Now that everybody  is on Facebook... and Twittering... across the generations...what's next to do is to learn how to leverage it to develop more sustainable business in a 21 century world. This social media can also be "wrapped" around the television and big-reach, learning-rich web conferenced events... focusing on things that we deeply care about.

...So what do you care about? and what's been holding you back...from seizing and leveraging this stuff more than you did in 2010? Fear, apprehension?.. self-denial?... or is it simply that you have still have just not cultivated a "hybrid" world mindset... and approach that leverages the best of both physical and virtual worlds? That's where I am coming from... and where I am going and trying to help as many folks as can... seize this stuff and have a ball with it to create new meaning.. and new wealth.. like I intend... What is your own intention? Call me and let's both declare it to the world...and ... moving forward with it... watch the Universe respond.

Happy New Year... 
...we all deserve a new one.
Art 425-780-6872

Tuesday, December 28, 2010

The New World Television Workshop Crash Course - "Critical Viewing"... Can Inform..."Critical Doing"... That You Learn How to Do Yourself



What part my of this week's New World Communications web television "crash course" focuses on ...is "critical viewing" to learn what the cultural trends... bubbling up from YouTube are... and what entertains... and "edu-tains". There is a lot of creativity here and "The Crowd".... weighing in... on what moves them actually is "instructional".  Learning from all this can also both shape and inform one's own "critical doing". YouTube's Rewind site does a great job of  serving it up across a 2010 timeline even.... so all you have to do is watch... absorb.. reflect... and innovate yourself ...which is how we intend help you move way ahead of even your closest competitors.

So what does all this have to do about business?... The answer is a whole lot.. if you apply Blue Ocean Strategy to what people are get themselves "edu-tained" by...and what they like to consume, and then figure how to design and "spin" your own content that speaks to their needs.  We are not talking about producing more old-think boring business web television... but about creating whole new blue oceans of uncontested market space... that can float your boat.  If you are not already enrolled in this week's web television "crash course"... you are missing out.. for not only will we "critically view" the new television, but we intend to "critically do" some of it ourselves.  Call me and let's connect after you watch some of this stuff...remembering that your own videos don't have to be as popular as these to reach your own audiences. 425-780-6872

Best regards,

Art

Sunday, December 26, 2010

The New Google TV ...is a powerful reason .. to Critically Do Your Own Television


This evening, what's on mind is communicating with you about the new television and what's in this for you as an entrepreneurial person... That is if you can get your head around the power of the the new television for moving your business forward. 

What I am particularly excited about is new Google TV and how with an intelligent direction and the mission-critical learning a new world needs, we can have our own web-based television channels showing up on home HDTV sets ...competing for prime-time television-watching eyeballs. See Google's Quick Tour Introducing Google TV and see how it merges revolutionary web television with television coming from the establishment on those HDTV screens.

This at least provides an meaningful context for which understanding why learning how to master and leverage the new television is so important... which is what my upcoming 3-hour web television crash course ..offered December 27, 28, 29, 30, and 31st could be a real "game changer" for you... helping you come out of the chute running in 2011. See yesterday's post for more information about my workshop. Even folks at Google are excited about TV like kids ... all over again.. and so am I. Call me and let's connect around taking make upcoming workshop.  425-780-6872. - Peace!

Saturday, December 25, 2010

New World Communications Offers Crash Course in Using that Camcorder to Come Running Out of the Chute ... Growing Your Business in 2011


Just in case you are thinking about new ways to move your business forward in 2011... and finally using that camcorder of yours to do it, you may be interested in taking The New World Television Workshop, a 3-1/2 hour "crash course" that I am offering this last week of the year 2010 both in Seattle and Kirkland. Folks taking this "hands-on" workshop will come away ...empowered...with a working understanding of the following:
  • How to produce quality web television programming using low-cost and no-cost strategies and tools - e.g. Flip or other digital camcorder and your laptop.

  • How to design and apply the new web television to grow your small business, not-profit business, or government agency business with excellent guidelines about talent releases, etc. Our emphasis will be on the Structure of Story and how to tell and "spin" it to grow your brand, create mind share, and move your business phenomenally forward.

  • Where the new web television is going in terms of more advanced applications - using it in webinars as part of a remote consulting and practice; using it in multi-day virtual conferences and trade shows, using it in prime time grassroots web television programming applications that we are developing.
Price: $299 per person. For more information see our online published Google Document. Pre-enroll online via our online registration area. Call me for the session # and date that you want or if you need additional information. Taking this workshop will be one of the best investments you ever made for...coming out of the chute ..and shoot....running  and empowered with powerful new world television skills that you'll be able to practically apply in 2011. Call me and let's connect. 425-780-6872

Friday, December 10, 2010

The Oprah Winfrey Network Will Be A Learning Experience For Many... Including Us


This morning I am reflecting and flowing positive energy about  Oprah Winfrey's new Oprah Winfrey Network (OWN) cable network .... and the learning experience that this will be for many stakeholders... including me here at New World Communications...with my own fledgling web television "channel". 

Don't laugh. Not when you see this where this poor African American girl born to a teenage single mother from rural Mississippi has taken her life... and millions of other peoples lives and from all walks of life. Wow, I am filled with joy just thinking and and feeling The Oprah Winfrey Phenomenon.. and the lessons it teaches... Multiple stakeholders...are watching to see what lessons come next...beginning on January 1, 2011. See her December 10th "sneak peek". 

One lesson that I am already getting.. is that in this new chapter...members of Oprah audiences will be encouraged to create their web television "channels"...See her page encouraging viewers to do this. Oprah brilliantly intends to leverage "crowd sourcing" and the power of audience web video to fuel innovation and develop extraordinary content ...that she already knows will "bubble" up. Look what she did with Dr. Phil, Dr. Oz and Nate Berkus and some of the members of her own audience.  See my recent  blog about this citing Chris Anderson's TED Talk about the Power of Web Video Fueling Innovation. And also see front-running examples of this coming out of the poorest nations. See my recent post about this...focusing own excellent community-authored television coming out of India. Oprah also got the new learning right when she rapped the entire world around her conversations with Eckhart Tolle and his bestselling book, A New Earth. See it in my New World Virtual Bookstore  (I facilitated an Oprah Book Club group and extended the experience using web conferencing after Oprah modeled the experience using Skype. )

The other lessons to learn from are to be found  in the industry conversations about the new world television business model... that is now taking shape before our very eyes. See Bloomberg BusinessWeek's December 9, 2010 article for example: "Oprah: Will the Queen of Talk Be Cable's Last Word"...by Ronald Grover and Andy Fixmer. Read and learn about how commercial television is paid for and how success is measured and you may discover some of your own lights becoming turned on. 

My own "lights" sure are. The great thing about experiential learning.. is that you can learn from one best practice and practically apply it to another... while putting your own spin on top of that. That's what Oprah even talked about in a recent interview by someone she learned from, Barbara Walters herself. 

So, if this time around we don't learn from Oprah Winfrey about how to create our own "blue ocean"... then our brains must be already dead.....so Rest in Peace ...but if me you are still excited and empowered by what the Oprah message is really about... creating joy and success and helping the world ourselves... then let's connect and talk about moving forward to do that...Stay tuned... and in the meantime let's connect at 425-780-6872

Thursday, December 9, 2010

Ustream has both web television low end... as well as a High End... Nice!!


This afternoon I am again flowing positive energy... with the discovery that folks at Ustream.tv...have both a web television "Low End"...e..g. using no-cost and low-cost Ustream instant webcasting as well as "High End" professional Global Production services. Wow... does finding more about Ustream help ...fill in the blanks... and fix "the communications disconnect" that I have been experiencing...seeing gorgeous top notch televised big event video ...with the Ustream name on it... streaming gorgeously from C-Span and even from some local conferences...here in Seattle... and being unhappy at the kind of quality I have been experiencing working with their low-end offering and seeing funky stuff being webcasted by some of my consulting and coaching friends with the sane lower quality issues.

So BINGO!  everything changed after I went back to Ustream.tv's website and found their Production Services page and the kind of high end extra gear and expertise they and their contract production team were using...like broadcast quality gear and NewTek's TriCaster. So wow... is it nice to now have both of these resources ...now at my disposal. Look out world!  Here comes New World Communications... now with a greatly expanded ...full spectrum offering of both low end... as well as high end web television-based and conferenced based ..new tools and strategies... 

So what about that regional or national conference that your organization has been talking about...that's in the planning stages? What about adding value... and adding even more revenue... by allowing remote participants...and high powered presenters ...and dignitaries ...to also "be there"...remotely? Call me and lets' connect and explore this excellent opportunity. 425-780-6872.


Monday, November 29, 2010

CIO Magazine Has Good Article About The Schoolhouse of the Future


This morning I am flowing positive energy after reading Chris Yeh's article on "The Schoolhouse of the Future" in the December 2010 issue of Chief Learning Officer magazine. This a nice article that brings together three emerging trends in learning that are rapidly becoming part of that "new world communications landscape" that I've personally been paying attention to and blogging about.

One emerging trend is what Jeff Howe in a June 2006 Wired magazine article coined as "crowdsourcing" in his article, "The Rise of Crowdsourcing". Since then the meaning of "crowdsourcing" itself continues to evolve driven by people defining it. (See wikipedia). One is example cited is using a "crowd" of people as a "source" of information contributing to a web-based Wiki. or community-authored information website, typically using a text type format. Wikipedia itself is a prime example of this. 

The second important emerging trend that the article acknowledges is the power of web video that fast-forwards innovative learning and it cites KhanAcademy.org as a shining example of this, where millions of people are learning by watching short 12 minute videos. Citing the power of web video for innovation is what I just blogged about..just yesterday..after getting ecstatic over Chris Anderson's web video-based TED Talk.

The third and newest emergent trend that Yeh sites is the development of learning "apps" for mobile devices. Actually if you publish your video learning content on YouTube you can already deliver mobile learning, but what the development community is interested in is mobile applications they can sell, so don't be surprised if you see more and webcasting and web conferencing companies also extending their capability to mobile devices. The folks at Ustream.tv are already tauting this..however the jury is still out as to whether mobile users using 4G networks have enough bandwidth to send and receive video of acceptable quality. Changes in codecs and standards are own their way that will of course improve the situation. 

In the meantime, it not too early to jump in now, especially when it comes to leveraging low-cost, almost no cost resources that already exist... with that special "secret sauce" that can make all the difference in the world... value innovation. Call if you'd like to learn more about developing the schoolhouse of the future...but doing in now... in a newly emergent new world communications landscape - 425-780-6872.



Wednesday, November 24, 2010

Telestream's Wirecast 4 - Turns your computer into a TV studio


This morning, celebrating all things that I am grateful for..right before Thanksgiving, I celebrate my continuing journey across a new world communications landscape that prominently includes authoring one's own television programming in it..and even webcasting some of it "live". Wirecast 4 from Telestream.net is one such product that can turn your computer into a "live" TV studio.  See their video overview.

Wirecast 4 is desktop software ($449) that can add a lot of high-end production value to a desktop presentation by allowing you to set up "shots" with composited elements in them like title overlays, etc in preview. You can then "go live" with them...pushing them to a streaming webcasting service like Ustream.tv, Justin.tv, or Sermon.net.  Their higher-end version Wirecast 4 Pro ($995) even has virtual 3D sets, and chroma keying capability with remote IP camera switching, for more complex live simulcast events and can handle more demanding HD feeds. 

Folks at Telestream.net are also in the transcoding business and can convert content in Windows Media, Quicktime, and Flash formats, depending on the needs of the end-user and the kind of viewing device used. Also see my previous post about Ustream.tv. WireCast 4 can feed to Ustream, if you need fancier production values than those provided by Ustream Producer ($0) or Ustream Producer Pro ($199 one-time fee.), but Ustream.tv is good lower cost place to start. 

If however  you or your organization ever get to level of web television sophistication demanded more system capability. what's nice is the fact the folks at Telestream also have a full Enterprise Product line with awesome products engineered to work together that can help you scale. At the same time, their Wirecast 4 basic version and their excellent tutorial helps even the novice television person started. They even provide helpful advise of about lighting set decently and about using decent audio. 

Wow, am I feeling grateful going into this Thanksgiving in 2010...and already beginning to consult with some of my existing clients about leveraging the power of the new television to move business phenomenally forward. It's nice to have a television systems and programming background and to "fast-forward" that experience...to now. Call me and let's connect if you too are interested in seizing new television opportunities to develop sustainable business in our now 21st century world that are rapidly becoming part of a newly emergent new world communications landscape - 425-780-6872.

Monday, November 22, 2010

Google TV and Logitech Revue - Here's What the Interface Looks Like...and Some of What's in it for Us


This morning Google TV and communicating what the interface looks like...and what's in it for us... is on my mind.  The interface made by Logitech is called The Logitech Revue, and with it you can watch what you want wherever it comes from - from the web or from TV... on your HDTV. It consists of a black box interface with its own microprocessor in it running Android and the Chrome web browser and a wireless full QWERTY keyboard with built-in touchpad that allows you to do all kinds of cool things, accessing the web...and accessing television on the web... as well as television ..on an HDTV. DishNetwork is the first on the block with it, selling for as low as $179 when purchased with their satellite service. Suggested retail price is $299.

The black box hooks up between a digital television box and an HDTV using HDMI cables and you plug your Internet cable right into it. The net effect is that this device seamlessly merges television data programming with web information. For more info see "What is Google TV?" on my New World Television Channel page. Also see my NWC Overview 2010 while you are at it to see how the new web television and be used in conjunction with web conferencing to develop business in quality assurable "steps". 

So what does all this MEAN economically... and culturally..for the small business entrepreneur, for the community television group, or for community-based educators, for advocates of social change and for our world? Though Google TV and this device just came out a few weeks, already the economic, cultural, and educational implications are far-reaching. Here is just a few of them for you to think about:
  • Your own channel.. or series of channels can now show up on HDTV in living rooms, in board rooms, in classrooms and in training rooms and in retail locations....without having to access or pay for time on a cable channel..... and even after public access cable television facilities with older, more expensive and less capable technology with less business reach get shut down. 
  • Your own content promoting your business, your program, or your product service can show up... without paying a dime for cable advertising air time, and cost of spot ads can be less. 
  • You can author your own experiences on television, framing the world.. in your own best interest ...rather than having your experiences authored by someone else framing the world not in you own best interest....this is a BIGGIE for democracy.
  • Entire communities can produce their own educational programming that can make a phenomenal difference in multiple peoples' lives, locally, regionally, nationally and even internationally.
The other great news, is that new technology is easier to use... and radically lower in cost... making the producing television possible for any person or group willing to step up to plate to do the new television... and to learn how to do it ...and mastering it well.  This is a whole new world communications landscape that is opening up before our very eyes... it's a whole new frontier... and the earliest birds... who catch the most worms...will win. Call me today and let's talk about moving forward to seize this new opportunity. 425-780-6872.