MLK Jr. Day 2011 A - New World Learning Institute & Conference Center Webcast Today Jan 17, 2011 at 2:00pm PST

This morning, what's on my mind is Dr. Martin Luther King Jr. and what his courageous dreaming...and brave front-running action  has done for me and for world humanity. I will never forget the day that he came to San Jose, California where I grew up and I got to shake his hand. Fast-forward to now... so here I am in a 2011 21st century world with my great friend and colleague Dr. Paul Jackson about to support a webcast of rising stars Bettina Carey of Women's Empowerment Network & Summit and Dr. Melody Ivory ...first African-American woman the U.S. to receive her PhD in Computer Science from UC Berkeley ...my alma mater.. reading her poetry... in Westlake Park at the very epicenter of downtown Seattle....and streaming this using one of the resources at my disposal via my online New World Learning Institute & Conference Center.

Wow does supporting what Dr. Martin Luther Jr, and these powerful women are about...doing this event... fire my own dreams about using intelligent communications and learning to make ours a better world. So watch this window from my blog today at 2:00 PM (Pacific Standard Time) to experience a remarkable, historical event and please comment below to let me know what you think.

Thank you Dr. King for your courage and for your unconditional love for all humanity in this Earth upon which  we all live.

For more information about services and resources of New World Communication and our virtual New World Learning Institute & Conference Center call me and let's connect at 425-780-6872.

Strategic Marketing in a 21st Century World...Business Can Be Way Better... When Your Horses Are All Pulling Together

This morning what's on my mind is strategic marketing in our now 21st century world ...and how much better business will be for my existing and prospective clients, once I help them add more "horses" to their marketing communications "mix" and get them all pulling together. The good news is that there is now a whole lot that can now be done marketing communications-wise ...in The New World Communications Landscape... even on a shoestring budget... that can make business a whole lot better. 

Here are just some of the powerful new "horses" that can be "harnessed" to all pull together...in a strategic marketing way....moving business phenomenally forward both for you as well as for your clients:

• Web Presence - Most websites I see are old and and out of date with not much "sizzle" to them. Most people are not even aware that our technology-driven web presence marketplace has now radically changed,  or that more capability can now be had for less money spent. Browse our new website on www.NewWorldCom.com developed with new Google architecture to get an idea of some of the newer possibilities. We can even have people meet and train with us..."inside" our website. What about yours? We also are not paying a dime for web hosting. How much are you still paying for yours? And if you are a non-profit, what is managing and developing donors costing you now...by still not taking fullest advantage of new membership-based hosted web application architectures that can even manage tiered membership plans as well as be "extended"...with all the "goodies"...virtual learning and conference center, web television channel, Amazon-powered store, Google e-commerce, etc.
  
  
• Television Channel - That's right.. "television" that we produce, program and distribute across the entire Internet using radically new and radically powerful low cost  but high quality video technology. See our New World Television Channel page on our own website...to get an idea of where we are now going with the new web television and leveraging our television systems, programming, and distance learning background.
  
  
• Blogging Campaign - Multiple stakeholders...including you are benefiting from mine already. Blogs are great for creating mindshare and search engines love our tags. Also the Google-owned technology we use (Blogger)...also easily sends my post to Facebook and to Twitter ..with just one click... See us on Facebook and on Twitter as well ..with very little extra effort.... Nice.
  
  
• Virtualized Meetings -  Instead of crying the blues about declining memberships and loss of revenue, membership-based business associations and non-profits can phenomenally grow their memberships, raise funds and develop their donors... increasing their revenue ... by adding a virtual world toolset - e.g. affordable web conferencing, and low-cost almost no cost web television. See this recent blog I posted about this -  "Need to Grow Your Membership and Organization's Bank Account?...Start by Virtualizing Your meetings"
  
  
• Critical Conversations & Virtual Focus Groups - These same associations and organizations could be way more effective if they also "virtualized" their conversations about topics of mission-critical interest and used big reach, learning rich web conferencing and web television to do it. In this way, they could "frame the conversion", creating more mindshare, gaining more focus and influencing many more people in many more key places.. at home, at businesses, in public school systems, and in government... locally and regionally and even nationally and internationally.
  
  
• Remote Consulting, E-Learning and Webinar Series - Most small business owners, not-for-profit, and government stakeholders I know could also phenomenally benefit from online coaching, remote consulting and various online training modalities that can be delivered via an innovatively architected and instructionally-designed approach. Development of a world-class remote consulting and e-learning practice that offers online courses and workshops as part of a professional development curriculum can also add a "net new" streams of revenue. If implemented innovatively, the same green communications and learning platform can to utilized to do distance learning facilitating enterprise-wide systemic change - See my recent blog about this.
  
  
• Virtual Conferences & Virtual Trade Shows - Fewer and fewer stakeholders have budget or time to travel to and participate in local, regional, and national conferences and trade shows. Using the same set of affordable web conferencing and web television...and value innovation.. as the "secret sauce" it is possible to do multi-day conferences and trade shows... completely online.... Integration with social media  e.g. Facebook, Twitter can still allow people to socially interact and connect. They can even do this face-to-face using webcams in special virtual lounges and chat rooms. For more info see my recent blog
  
  
• Twitter Marketing - Twitter is one of the more recent mini-blogging technologies that few people I know are leveraging or taking fuller advantage of. This is because they have not yet learned how to leverage it. A webinar about leveraging Twitter, delivered by one of the nation's experts on Twitter could change that...performance-based training works!
  
  
• Facebook Marketing - Facebook can be a professional time-waster if approach to it is not disciplined by a strategic marketing approach. Newer features such as new Facebook Groups however can filter out the time wasting content. Again a series of webinars about how to best take advantage of Facebook...without wasting so much time.. could do it.
  
  
• Physical World Networking - Finally there is the strategic question about how to make the best use of time and resources networking with people... instead of wasting precious time and resources at countless physical world meetings where nothing meaningful happens. Again some strategic planning combined with some of your own strategic networking initiatives doing business casuals and saving money using GroupOn.com coupons could better leverage your time and money, while moving business forward sooner... rather than later. There are also MeetUp.com and Biznik.com opportunities worthy of consideration. 

The bad news is that most small businesses, non-profits, and government clients are still not taking fullest advantage of these resources, getting all these "horses" to pull together. The BEST NEWS, however, is that New World Communications has now arrived to help change all that.. and help you move forward in a most strategic, more cost-effective... and more joyously energetic and positive way. For more information, let's connect and talk about moving forward...together. Call me today a 425-780-6872 and let's get started. 

The New World Communications Landscape: New Strategies & Tools to Move You Forward

This morning what's on my mind is how many small business owners, not-for-profit managers and government agency mangers and elected officials are needlessly stuck, still trying to the do business basically the same old expensive, unsustainable physical world way with the same old expensive carbon-intensive world toolsets and mindsets. Every day I hear them lamenting about how bad things are with "the  economy", scrambling and competing for dollars... with less and less success... when there is a whole new world communications landscape out there...chocked full of net-new opportunities waiting to be seized that could phenomenally improve their situations . Here are just a few of them:

• Strategic communications planning for business development - Most small businesses and non-profits still have not developed a comprehensive online communications and learning strategy using multiple 21st century tools & strategies that leverages what they do in the physical world to generate "net new" revenue streams.
  
  
• Web presence - It now possible to even meet with existing and prospective clients "inside" their websites and turn them into virtual learning and conference centers... greatly extending their business reach and improving their communications. Some web architectures are designed to manage tiered membership plans and a web television channel can even be added. Skills are also needed to instructionally-design the communications and the learning, but we here at New World Communications can provide that... as well as train others.
  
  
• Television - Television is in a class all by itself as the world's most powerful communications medium. Streamed across the Internet and affordably produced and streamed using low-cost, almost no cost video technology... Quality television programming can now be produced that can phenomenally move business forward in a myriad of ways - to promote businesses and programs, train multiple stakeholders and develop whole communities ...even nation-states. Used in conjunction with next-generation web conferencing and applied to small business development and educational reform applications, the new web television can change the world... and with a background in both television systems, programming, and distance learning, we know how to do that.
  
  
• Web conferencing - for e-meetings, collaborative work, collaborative fund-raising, and grants procurement, critical conversations, remote-consulting, and e-learning...This is an "ultra-green" big-reach capability that is potentially very "learning-rich" especially if it is used to develop a world-class remote consulting and e-learning practice capable of addressing the worlds many, many challenges.
  
  
• Mobile Communications - Both the television and the e-learning are now finding their way to mobile devices from laptops to iPhones, Android phones, and other smart mobile devices and big players like Google, Apple, and telephony providers are all driving that. 

These reason why many if not most small business owners,  non-profit managers, and government agency managers still haven't ventured onto the new world communications landscape and taken advantage of it has to do with the fact that most folks still are not "familiar with the neighborhood". The still have not acquired the tools, strategies....and most importantly...the Mindset needed to move forward. This is a "mission-critical" issue. If owners and managers still don't know to leverage new tools & resources in pursuit of their mission with the right "hybrid" world Mindset ...that combines best practices from both physical and virtual worlds, then they still remain "stuck"...and miserable. 

This is why we here at New World Communications are also committed to "providing the mission-critical learning a new world needs"...in order to move forward...with more joy...and even more fun...as we help move business forward more sustainably. Hopefully my daily blogs can help make folks aware that there are new ways to work that are much more sustainable than the way that they keep trying to work. Wow is it this a great time be be alive, aware, and skilled... with just the kinds of resources that people and organizations need now. Call me and let's connect. By working together, we can help you take advantage of the New World Communications Landscape - 425-780-6872.