Earth Day, April 22, 2010 - NWC Can Help Using Our "Green" Communications and Learning Approach

With Earth Day 2011 right around the corner on April 22, and with the world right in our hands, what's on my mind this morning is how my company, New World Communications can uniquely help...using our special "green" communications and learning platform that we have been developing over the years. We have been "re-thinking" transportation, and social architecture as we go, while radically lowering carbon footprint 

Helping the planet and life on it, is what New World Communications is about. There are some marvelous things that we can all do together if we just approach the world with a different mindset that also includes the innovative use of virtual world strategies and tools such as next-generation web conferencing and the new television. See our The NWC Overview on YouTube for more info. We welcome connecting with you. 

Call me at 425-780-6872 and let's connect.

Art Johnson

New World Communications.

An Outcome of our first online "Critical Conversation" - Social Venturing Will Be the Most Effective Way to Attain Sustainability for All Parties Involved

This morning I am resonating about the outcome of our very first online "Critical Conversation About Developing Sustainable Business in a 21st Century World" held in our New World Virtual Conference Room. Although we experienced the usual number of technology glitches - e.g some folks couldn't login, or got their invitations too late,  the outcome of the conversation ...even in spite of these challenges.. was most valuable. Those attending all agreed that:

• Social venturing most likely is the only approach that when supported by big reach, learning rich 21st century communications and learning, will work. It will allow stakeholders in Society, the Economy, and the Environment to create policies and initiatives, and offerings  that are Bearable, Equitable, and Viable, allowing multiple stakeholders to arrive at the very epicenter of Sustainability.

• Social Venturing is a collaborative venture between for-profit businesses who seek to add value to their brand and to their longer term profitability and sustainability by working in partnership with individuals, nonproft organizations, government agencies, and NGOs in the social sector to add social value.

• Social Venturing has become the new model for large businesses meeting resistance for their domination and monopolization of the marketplace and for their massive accumulation of wealth, while the majority of the world's people, locally, regionally, nationally, and internationally, don’t enjoy the same standard of living or benefits.

• Social venturing is also critical for addressing the problem of increasing political instability and for developing more favorable relations both abroad in the international theater as well as domestically right here in the U.S. It helps to assure peace, political stability and environmental stewardship, foster more opportunity at far lower cost than the cost of political instability, terrorist attacks, and the massive destruction, human waste, material waste, obscene financial drain, and unfathomable ecological damage of war.

• Social venturing at its very center, is entrepreneurial in nature in that entities exploit challenges as new opportunities, fueling important innovation, important to future growth and to sustainability.  

• Social venturing creates much goodwill that is also bankable. The better public image and brand identity of monolithic enterprises and banks authentically "re-investing" in the community...not just for PR purposes can also drives even more demand for products and services that drive increased profitability in response to addressing new demographics and new markets where diverse stakeholders are gaining more market influence and clout.  

• Social venturing implicitly also has deeply human, and deeply spiritual component that typically is expressed in the wonderful, life-affirming stories of successful social venturing captured by the new social media and via the exchange of arts and culture of multiple stakeholders all of whom benefit.

• Social venturing drives positive social change  and the mobilization across entire organizations and industries, because of the hope that it creates. It therefore, with the support of 21st century communications and learning,  can also be leveraged as an excellent and positive  resource for facilitating broad-based systemic change and organizational development across entire enterprises.

• Social Venturing can  include school systems, government, and even the entertainment industry that increasingly is venturing into more and more “edu-tainment” type programming with messages of social value and gift-giving also helping drive more viewership and advertising revenue. The front runner in this new type of social venturing in entertainment has been Oprah Winfrey, followed by a host of others following in her footsteps.  

• Social Venturing is also made possible because of the evolution and explosion of 21st communications, new social-driven learning, and new social media across broadband Internet that make partnering and the exchange of fruitful, innovative ideas...especially via the New Television possible. By giving newer stakeholders voice as consumers, via the television they are now authoring.the New Television also can gives people and organizations more marketplace clout.

• Social Venturing is something happening right here in Washington on both sides of the mountains and across the Puget Sound. Those who attended were able to learn more about existing and promising new initiatives.

Therefore, you may not want to miss out on our next online "Critical Conversation About Growing Sustainable Business in a 21st Century World", especially if you are interested in learning more about how you and your own business can sustain itself ...in these challenging but also marvelously opportune times.

For more information, call Art Johnson - New World Communications - 425-680-6872

The New World Television Landscape is Not a Sci Fi Landscape on Another Planet... Rather It Exists Right Here, Right Now

This morning I woke up with fresh new resolve about "tweaking" my messaging about the New World Television Landscape, letting folks know that it's not some futuristic Sci Fi landscape on other planet, but that it exists right now ....as an ultra-accessible...ultra-affordable... concrete reality right here on Mother Earth. The new world television piece to this, for example is being produced even by the world's poorest people. See my recent blog about it. 

So challenged communities right here in the U.S. no longer have any excuse...whatsoever... not to move forward ... leveraging the power of a new world television landscape to develop themselves educationally and economically, and addressing the world's most challenging problems.  It all has to with "Developing Sustainable Business in a Now 21st Century World". That's now become our own mantra these days and it applies virtually everywhere to virtually everything - e.g. reforming public education so all children can succeed, developing small business, transforming government, developing green business and making ours a better, safer, more human and more joyous world.  Here are some of the elements that now comprise The New World Communications Television Landscape:

• Community-authored Programming - It can now be done even more effectively and powerfully than having to rely upon older-think government-controlled public access cable television facilities with outmoded technology... that costed more and did less. I ought to know... I designed and sold public access studios back in the day as a former broadcast/industrial system sales engineer...before the digital revolution. Now communities can produce and program their own television content using the entire Internet as an "Internet-Work"... reaching way more eyeballs than cable television. The advertising and sponsorship, and membership-based business development implications of the new  television are far reaching.
  
  
• Low Cost Accessible Technology - The implications for social change using low cost television are phenomenal. Never before in the history of the world do even the most challenged communities have the opportunity to seize and leverage multiple technologies... particularly web television, web conferencing and social media to empower themselves and change the world. Even my second generation standard definition Flip Ultra camcorder that cost me $89 (a closeout price) can be used to produce some awesome television programming, and the newer model around $199 can even produce HD television and now has built-in image stabilization for even better quality when capturing movement.
  
  
• "View-Podding" inside a Big-reach, Learning Rich Web Conferencing Session - If communities get organized they could even afford to develop their own Virtual Learning & Conference Center on their own membership-based websites. Members and prospective members could meet online to raise funds, and develop donors, inspired by the web television that they watch as a "pod" of people viewing it... "View-podding" is what we've been call it and what we have been pioneering.
  
  
• "Virtualized" Global Meetings - using the same affordable technology its is now possible to have global meetings with local, regional, national and international stakeholders. Powerful new world television content can also be "rolled" into these online meeting sessions.
  
  
• Internet Television and web conferencing even on HDTV screens - Communities can view their web television "channels" even on HDTV using new Google TV or SmartTV technologies. Stakeholders will also be able to web conference as well if they are licensed to do so.  The business develop implications are again far-reaching. 

To reiterate, "The New World Television Landscape" is not some future world scenario on another planet .... but rather it's a current world scenario... right here on Earth that's right now. Call  me and let's connect if you'd like to learn more about how by working together we can leverage it to develop sustainable business in our now 21st century world - 425-780-6872.