Showing posts with label Social Change. Show all posts
Showing posts with label Social Change. Show all posts

Monday, October 31, 2011

YouTube's Broadcast Yourself Raises the Bar on Excellence


This afternoon I am resonating positively after experiencing where YouTube's Broadcast Yourself blog is going... raising the bar on excellence. The Life In A Day Project provides an exciting and inspiring portrait of life of people across the planet... providing us with a glimpse of what community-authored television can be about.

It's great to be alive.. appreciating and grateful for this. I welcome your own thoughts and comments.

Best regards,

Art Johnson
New World Communications
Bothell Washington (near Seattle)

Sunday, January 2, 2011

This How in 2011 ...with a little Angel investment...We Can Use the New Television, the New Web Conferencing, and the New Social Media to Change the World


What's on mind this morning is how...with a little angel investment...we can leverage the new television, the new web conferencing, and the new social media to change the world in a most positive way. What's really on my mind is applying this community-based model to public education first, because it would represent the best return on investment an investor could make. Here are the basic pieces to this:
  • The New Low Cost Accessible Web Television Technology - I'm talking about grass roots video production here...community-based television programming produced by the people.. using revolutionary one button Flip camcorder technology to produce programming uploaded right to YouTube. This would.not be another slick hollywood film approach like "Waiting for Superman"...but with television in our own hands, we would actually change education ourselves. All the latest Flip camcorders are even in a manageable high definition (HD) format and under $200 and come with basic FlipShare software that allows you to make a "movie", grab snapshots from frames, make video postcards, and upload to YouTube. You can even do fancier editing online for free using www.Jaycut.com or use Adobe Premiere Elements 9 video editing software ($149) if you need even higher production values. All it takes is learning how to produce quality community-authoring programming. See next section.

  • Best Practice Community-authored Programming - What's great is that there are already front-running models for community-based programming...to learn from "bubbling up" across the Internet. We are even seeing models coming from the poorest nations first. What's key to the success of these best practices examples is the leadership and the organizational capacity to consistently crank out decent content. See the recent post I did about this. We are also teaching community-authored programming as part of our 3-hour video production workshop that can help get you started.

  • The New Big-reach, Learning-rich Web Conferencing - Using the new web conferencing we can even e-meet and e-learn locally, regionally, nationally, and internationally with people as well as "roll" on the best practices community-authored programming that we produce. It's part of an ultra-green communications and learning platform that we have developed that has a "zero carbon footprint" that can be scaled up to even do multi-day virtual conferences and trade shows on any subject we choose..like reforming public education and bringing folks up to speed quickly like Sir Ken Robinson does with his innovative approach in re-thinking public education e.g. Changing Educational Paradigms that I recently blogged about. We could wrap one of special "view-podding" sessions around this.

  • Internet Television ...even on home HDTV screens - The web television "channels" that we can now create...such as a progressive education channel... or even a entire progressive educational network of channels will even show up on HDTV screens ...and it already goes to mobile devices if we upload to YouTube and Facebook social media sites. See "What is Google TV?" on my New World Television Channel page for more info.  Also see my New World Communications Overview 2010 on YouTube while you are at it...for the big view of where I am going with all this stuff. ..."re-thinking" transportation and architecture and changing the world the world with it.

  • "Virtualized" global meetings...using multiple communications venues - Never before in the history of the world are we able to so much with just a modest budget. These can be linked right into Facebook and we can even live webcast events through Facebook groups now. See my recent blog about Ustream.tv's low end and high end webcasting service.

  • Strategic Communications Planning, Budgeting and Program Development - The last piece to this , which actually should come first ... is to approach the entire initiative as a program that needs to be planned, funded on a year 'round basis, and staffed with a few talented people to pull the whole thing off. All it takes is just a little angel investment to cover the costs. If you are interested, let's connect and start moving forward with this. Call me at 425-780-6872 or e-mail me at artatnwc@gmail.com.

Thursday, December 30, 2010

Year 2011 Now's the Time for You to Give Yourself.... a Virtual World Toolset.. and to Cultivate a Hybrid World Mindset...for Phenomenal Advantage


This afternoon ...what's on my mind..at the end of 2010... are all the people and organizations still stubbornly clinging to same old time consuming, physical world ...carbon-intensive... way, spending more money than they now have to, and not reaching as many audiences as they could...basically because they still haven't added a virtual world toolset.. or cultivated a "hybrid" world mindset... that leverages both physical world and virtual world approaches and resources... while taking nothing away. So what are those new virtual world tools and what's so potentially great about them?
  • The "New Television"... What we are talking about here is a real game-changer... especially if we practically apply the new television to "re-thinking" and "critically doing" the things that we deeply care about... like "re-thinking" and "re-doing" education.. and like "re-thinking" and "re-doing" business development... in a now 21st century world. It's incredible to believe...but it is now possible to create whole new blue oceans of uncontested market space at the same time on several fronts....whole new "channels" of the new television.. and whole new networks...with multiple channels.. using the Internet itself... as an "Internet-work"...and wrapping social media around that.... Watch what Oprah does with her about to launch new OWN network..This time around... a web television-producing audience is part of the offering... and watch how the cream...rises to the top as an outcome of the crowd-accelerated value innovation (It's what I've been blogging about.)

  • Next generation ...big-reach, learning-rich web conferencing. We are not talking about your older think lackluster services that you may have been unimpressed by... but newer more powerful technology... that has the "secret sauce" of value innovation ... laid on top of it... creating fantastic new experiences... never before experienced in the history of the world.... like Oprah Winfrey, Maya Angelou.. or even a top elected government official...logging in and "being here" with us.. Oprah has been a front-runner with this stuff herself... powerfully introducing the technology always in support of marvelous ...CONTENT..that people deeply care about. I did one of her Oprah Book Club reading groups a few years ago...reading Eckhart Tolle's A New Earth and we "virtualized" our own physical session with the web conferencing of the day... . Since then... relationships of local and remote attendees as far away as South Carolina... have grown ..deeper....and richer too as an outcome.

  • The Explosion of Social Media ... Now that everybody  is on Facebook... and Twittering... across the generations...what's next to do is to learn how to leverage it to develop more sustainable business in a 21 century world. This social media can also be "wrapped" around the television and big-reach, learning-rich web conferenced events... focusing on things that we deeply care about.

...So what do you care about? and what's been holding you back...from seizing and leveraging this stuff more than you did in 2010? Fear, apprehension?.. self-denial?... or is it simply that you have still have just not cultivated a "hybrid" world mindset... and approach that leverages the best of both physical and virtual worlds? That's where I am coming from... and where I am going and trying to help as many folks as can... seize this stuff and have a ball with it to create new meaning.. and new wealth.. like I intend... What is your own intention? Call me and let's both declare it to the world...and ... moving forward with it... watch the Universe respond.

Happy New Year... 
...we all deserve a new one.
Art 425-780-6872

Wednesday, December 1, 2010

Visualizing the New World Television Studio...It Can Be Part of the New Landscape

Today, I flowed energy into visualizing what the New World Television Studio might look like and include, as part of the "new world television landscape" that I have been talking about. Here are some of the core components...or "pieces" to this:
  • Strategic Planning, Community Outreach, Technical Consulting and Systems Engineering with key clients - It's nice to have a television background, and an Internet consulting background as well as a business development background and teaching background, and be able to help people,  organizations and entire communities move forward with community-authored television....with new tools & strategies ... even in spite of economic challenges with older-think ones. See my recent post about "re-thinking" television.

  • Mobile Laptop Studio Console -This  uses Ustream Producer Pro and Wirecast Pro for more complex productions involving chroma key and possibly even remote IP-based video feeds.  All kinds of people already are taking off with this stuff. See my recent blog about these fantastic new, low cost real-time streaming and recording applications.

  • Low-cost SD/HD Camcorders - Standard Definition (SD) and High Definition (HD) formats are both important and I have been evaluating several camcorders that do these. What's great is how much simpler these devices have now become to operate. Special features like presets, image stabilization and being able to use external mics and headsets can make a qualitative difference.

  • Inexpensive Remote Control Tripods and even dollies - The explosion of consumer television has driven the price for this stuff way down. Sony is smart to make low cost tripod with a remote control built right into the handle and dollies that fit these are now less than $50... nice!

  • Green Screen Set-up - This is for chroma keying people on top of a virtual background or set for a nice professional look. Some striking effects are possible with this stuff.

  • 3-Point Lighting - Having decent lighting can not be over-emphasized and up until now its been heavy, cumbersome and expensive. The good news however is that the consumer marketplaces has driven the available of new lower cost and lighter weight lighting solutions. I have been tracking this. Now even community folks and employees can learn how to light sets well... I can teach them.

  • Audio Package - Having decent audio can also not be over-emphasized, if it can be made affordable. My professional filmmaking and videographer friends and colleagues have been teaching me how to shop for professional audio gear.. at bargain basement prices at special websites and on E-Bay. By shopping there we can all the right stuff - Mixer with EQ, wireless mics...the whole enchilada. All I had to do was ask and the professional community has come to the rescue again... Their hearts are in the community too and love to be a part of the kind of social change we and other friends and colleagues of mine are about to facilitate

  • Value Innovation... "The Secret Sauce" - A bunch of hardware and software no more makes great television.. than does paintbox automatically paint a Rembrandt...but that's where I and talented colleagues come in... We've even got some creative strategies for developing business and revitalizing communities... and even help recover the economy with this stuff. Call me and let's connect. This is gonna be good...even if I have to take a "day job" to keep the vision alive for positive social change and community service ...and a more sustainable world.. continuing to move forward - 425-780-6872