Sunday, August 1, 2010

Reconstructing Market Boundaries - We Can Do That in a Big-reach Learning-rich Way

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"The FIRST PRINCIPLE of blue strategy is to re-construct market boundaries to break from the competition and create blue oceans", say value innovation consultants and authors W. Chan Kim & Renee Mauborgne in their best-selling book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press 2005) . (See it in our Amazon-powered New World World Virtual Bookstore.)

Using special "green metered" web conferencing, low cost web television  and with our own value innovation, we can do that in a big-reach, learning-rich way... like even having you reach whole new markets...first and with a smarter approach and more collaborative way so that we all don't get eaten alive ... by cultural misunderstanding, by lack of marketplace know-how, and by not working as closely together as we could...and down deep.. know we should.

Over the years, we have been developing a way to address the challenges and opportunities of our now global marketplace in quality-assurable "Steps" using our special "Green" Communications & Learning Platform:
  • Step One - Virtualize physical world meetings - We can virtualize physical world meetings where strategic business partners from as far away from China can also "be there" ...just by logging in.
  • Step Two - Leverage the power of the new television - We can leverage the power of new low-cost, almost no cost web television and social media.. to do big-reach, learning-rich cultural exchange and marketplace education that reaches all the way into our public schools, into homes, and into businesses. 
  • Step Three - Do Series of Critical Conversations and Virtual Focus Groups - We can engage the world in a series of "critical conversations" and virtual focus groups that can both inform as well as shape public and private policy as well as product/service offerings.
  • Step Four - Develop a World-class Remote Consulting & E-Learning Practice - We are assembling a cadre of the world's smartest business advisors, subject matter experts, authors, speakers, and community organizers to develop and deliver world-class remote consulting and e-learning.
  • Step Five - Do Annual International Multi-day Conferences & Virtual Trade Shows - Under contract and over time, with the some group of stakeholders, we'll then be able to celebrate and continue our success by doing annual world class multi-day conferences and virtual trade shows completely on line. Costing a mere fraction of the cost of physical world conferences and with phenomenally more business reach, these conferences can also be way more inclusive and democratic than physical world conferences, and trades shows that only establishment elites can afford to go it. 
In this way we can help assure that even smaller more diverse firms are on board as the Green Economy Bus leaves the station. For more information, call us today at 1.425.780.6872

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