Waste Advantage Magazine... Where Garbage is Being Turned in Gold

This morning what's on my mind is new Waste Advantage e-magazine and its provocative focus, turning "Garbage into Gold". What a great... instructive...eye-opening resource this magazine is, especially for people interested in being part of a growth industry as part of that illusive "green" economy that people are talking about but still haven't benefited from.

One trend that's growing for sure ... is the amount of garbage ... that is created by society and how much opportunity there is .... managing and recycling "garbage".  This magazine is all about how innovative people, companies and organizations are seizing the "garbage" opportunity...turning "Garbage into Gold" by thinking outside-the-box about it, especially the negative stereotypes that are associated with garbage...especially with garbage collection.

In school and in society you are taught that garbage collection is what you'll have to do if you fail in school..not succeed there.. and this magazine helps change that mindset. There's even a great article in this magazine about how one waste management company is working with community colleges, providing jobs, resources and new careers. Even the ads with all the heavy duty garbage management equipment are impressive.  

Instead of just thinking about "garbage"... as "garbage"...when value innovation and critical thinking are added.. what's there to be seized.. is the "gold" that can be generated by putting waste conversion at the very center of the Clean Fuel market.  

There are other benefits as well as recycling and creating new products from "waste" going into landfills, like carpet, and even toxic chemicals that can be retrieved and put to better use via conversion processes. What a great opportunities this is for a number of stakeholders. Getting involved with garbage can do much to "recycle" people as well.  I encourage to read, browse and learn from this excellent magazine. Waste management most definitively is part of a new green future with clear advantages. I would love to tell stories about waste management success stories using web television and web conferencing and can even see myself doing virtual conferences and trade shows that focus on this stuff. Call me and let's connect and communicate about the opportunity here - 425-780-6872.

Google Video...as part of Google Apps Offering Is An Excellent Resource For Corporate Television

This morning I woke up with Google Video on my mind. It's an excellent resource for distributed business organizations where more security and control is needed, and is part of Google's phenomenally powerful Google Apps offering that is taking corporate and government marketplaces by a storm. Google Video is also great for smaller small-to-medium business organizations with multiple locations as well. Great for training and employee development applications at multiple locations.

The history of Google Video is interesting. Google Video was a free resource that you could upload to before Google acquired YouTube, then Google re-thought its marketing approach to include in with their power Google Apps offering. The idea of doing corporate television takes own whole new meaning when viewed within the context of Google powerful front-running cloud computing direction... with multiple applications. Here are just some of them:

• Corporate Gmail account - This can use your own domain name...
• Google Docs - These are virtual files services with excellent online applications for creating, filing, and sharing documents, spreadsheets, and presentations
• Google Video - This allows organizations to host and share their videos in a more protected setting than on more public sites. 
• Google Sites - This is Google's powerful website development on-line application... We've done our own website using Google Sites.
• ...and on and on... Google is continually adding new applications and updating existing one....plus with Droid and mobile... it doesn't stop.

There's lots to talk about here. Call me and let's connect about a whole new world of television opportunity ...for any sized business. 425-780-6872.

Five Things To Do Now to Help Move Business Forward

This afternoon...existing and prospective clients are on my mind ... and in my heart.  Wow.. I am already feeling great about how I can help them all. Here are five things that I can help them do...now.. to move their business forward... even in spite of tough economic times:

1. Help them Get Their Heads On Right - All the economic analysts say that the cause of our "economic crisis" has to to do with a "lack of confidence"... that creates a chain reaction of negative energy that ripples throughout society.attracting even more negative energy...poverty. If we instead create "abundant confidence"... now...instead of lack of it.. this can create a chain reaction of positive energy that ripples throughout society...and throughout the Universe... that attracts even more positive energy...sending wealth on it's way.  Here's a great read about this called Excuse Me Your Life is Waiting that I recently blogged about. Once you understand how to flow your energy right... you can Have Your Cake and Eat It Too...instead of allowing you and your business to get blown around by negative economic "winds"... that are all around us....messing with your own "confidence"...and your energy fields...attracting "no wealth"...instead of it's opposite...what you need and want.
   
   
2. Help Them Strategically Plan - Imagine what it would be like...trying to build a house without a plan. I could sit down with them.. and have them get more intentional... about everything.... asking them pressing questions like, "Who is your customer? What does your customer actually need? ...and how do you intend to reach your customer..first? And how in a now 21st century world ...chocked full of new world communications tools & strategies...changing each and every day... do you intend to do this? Do you intend to try to take on all this by yourself... or just rely on one consultant? Or might it be better to work with a consultant who also collaborates...with a whole team of consultants who specialize in just what you might need...like search engine optimization (SEO) or producing compelling television programming... or instructionally designing a customer education curriculum .....or putting together a series of "critical conversations" designed to move your business ...phenomenally forward?
   
   
3. Help Them Do a Comprehensive Business Make-over from End-to-End - With a disciplined mental approach, and informed by a strategic plan that is also with it new world communications-wise that takes advantage of the latest tools & strategies, I could help them with "computing in the cloud" using Google virtual applications....I help could help by helping them design their print collateral ...and by designing an attractive website that builds their brand...with all the goodies..including their own web television channel....maybe even with affordable or free web conferencing so that they can meet with people... "inside" their website.
   
   
4. Help Them Feel Good About Moving Forward Now ... to make moving forward... way easier because of the positive energy they''ll be flowing out... and be met with... as we work together to move forward.
   
   
5. Help Them Feel Even Better..Now ...once they call and connect them about moving forward... with some of this.. or possibly...even all of it. 425-780-6872.

Reflections About Media These Last Few Days: What Sense Can Be Made of All This?

This morning, I am reflecting about the media... film and television these last few days... experiencing new possibilities for change in areas that really matter to me personally. Beginning with Oprah, the nation and the world was introduced to the Waiting for Superman film and school reform project with support from the Bill and Melinda Gates Foundation.

Then there was the group view of the film, paid for by Stand for Children, a national interest group invested in leveraging the the films progressive charter schools message to mobilize a voting public, and putting all stakeholders on notice, including all teachers, their unions,  and principals, school superintendents...entire school systems. There were 600 people that showed up and filled the house... This is BIG.

The film debut downtown in Seattle was on Friday and there had other coordinated screenings...across the country... as well....then on Sunday nite on 60 minutes the public is treated to a rare glimpse of Bill and Melinda Gates at work... with a commitment of giving 60 billion dollars away... 90% of their wealth away for HIV, malaria, polio eliminations, and education... We see Bill Gates...again... this time as part of the Bill and Melinda Gates...team.. The message points were both philanthropic and human... as well as corporate...reflecting an enlightened understanding of our dependence upon one another...a good business to be in.

What I keep asking myself is "What Sense Can Be Made of All This?"... and why now?

What particularly speaks to me is the way that even commercial media is being leveraged to create a new reality that promises a better and more just world. I keep thinking to myself... how can I make the world better... with media that is now...in our own hands? We can produce films television programs ourselves.. and these programs can now be uploaded... to our own "channels"... There are also various business models that pay for television to study, learn from...and to practically apply..by those of us right here on the ground. Call me and let's connect 425-780-6872.

About Visualizing The New World Communications Landscape

This morning, after reflecting upon many issues I am being called upon to address, I decided that a good exercise for me would be to visualize what I, via my company New World Communications and my journey is about. After getting quiet for a moment...BINGO! what came forward to the foreground of my consciousness is a marvelous... new world communications landscape ... that I am both exploring, surveying and by working with others, helping to simultaneously develop.

The two major areas of the journey are what I call "Intelligent Communications" and "The Mission-critical Learning a New World Needs"...in order to create a truly new, fresh, and above-all, better world than most folks still painfully accept as "reality". My years of experience as a developing communications professional, as a consultant, and as human being have taught me that "learning" ...or lack of it...is always the mission-critical piece here... and even more so in a highly competitive, rapidly changing technology-influenced world.

For example, I am absolutely amazed by the fact that most small business people don't have a clue about marketing or communications, yet they all have a pressing need to market, to communicate and to develop their businesses using sophisticated 21st century marketing communications tools and strategies. Working in the dark, they waste time, and precious hard-earned money... going down the wrong road... and inevitably getting stuck there...because of wrong choices and poor judgment.

 How can they even make an informed business decision about which consultant to use if they are not themselves informed. by a good marketing communications understanding... that can light their way...fast-forwarded to a now technology-dominated world? Yes, they are all on Facebook...but without a more intelligent approach... they continue to waste tons of time, theirs ...as well as mine,  while both sets of bills accumulate.

The "intelligent" piece to communications... doing whatever... therefore also has to do with the learning.  What a challenge...and what an opportunity this is. For me, personally a half a glass of water is always half full rather than half empty...so this is about mindset,, and by flowing my energy in a positive way, I have discovered that I have unique strategic advantage.. that keeps moving me forward.

So this gets us to what needs to be learned...in order to be even able to accomplish one's mission and move forward, positively, hopefully and successfully. Wow, what has been popping for me consciousness-wise is that we all need to do some personal "homework" as people and as managers of our "reality" ourselves, if we are to be effective...in anything that we undertake to do.

I see it all the the time in many of the small business owners I communicate with. Even though I make a rational business case for moving forward, saving time, money, and for being more effective... many of us are "blocked" by deep personal issues that stand in the way of us being more effective than we are. Then there are the organizational learning issues that go hand in hand with personal leadership development stuff... that can't even been gotten to if the main decision-makers are "blocked"...Ouch!

So what is the workaround? and how can we all move move forward more cost-effectively, more intelligently, and more humanly in this now 21st century world to make it better? What I am learning is that the solution to this is both social and global in nature... and the new learning has just as much to do with learning how to be... as it does with learning what to do... because when you learn how to be...a decent human being... the Universe itself responds with just what you need...when you need it.... that's The New World Communications Landscape that I am navigating, surveying...and developing. How exciting and wonderful this new landscape is. Call me and let's communicate what you too are discovering - 425-780-6872.

Now is the Time to Re-Think Television in All of its Manifestations

Older-think "public access" studios are like dinosaurs destined for extinction

What's on my mind this morning, after hearing about Seattle Community Access Network (SCAN) public access TV being eliminated from City of Seattle's 2011 budget,  is our need to "re-think" television, in all of its manifestations...not only "public" television...but also commercial television...and government television ..and for a number of reasons, all having to do with the technological change, economic change, media literacy, consciousness and it's growing  impact on the television marketplace itself.

• Technology change - Public access television saw its birth driven by the explosion of cable television and the fact that cable companies gave up a few public access, education, and government (PEG) channels in exchange for being able to lay cable and access thousands of cable subscribers. More channels also drove the development of analog broadcast/industrial video and teleproduction technology that costed considerably less than professional broadcast technology. Back in the day, as a former broadcast/industrial television systems sales engineer, I used to design and sell public access studios to cable companies working with municipalities, experiencing and taking advantage of the growth.
  
  Then the digital revolution and the Internet hit changing the game from the early 1990s until now. Now the Internet is a much bigger "Internet-work" than cable. Any consumer who accesses YouTube, or Vimeo can create their own "channel" that can be be watched on the Web and new Google TV will even allow consumers to create their own channels that will be able to display on HDTVs without having to "access" an older think public access television channel.. at all. Consumers now even have access to easy to use HD-capable recording capabilities on ultra compact digital camcorders and  mobile devices.
   
• Economic change - What has also radically changed from end-to-end has been the cost of television production and dissemination technology. Fast-forwarding my life a bit,  I was at KCTS Public Television when they brought in and started using first huge experimental hand-built High Definition camera in from NHK in Japan to do gorgeous Over Washington content. The technology then from camera to TV transmitters was extremely cost-prohibitive and broadband access over the Internet was non-existent for consumers and very expensive, affordable by only a handful of corporate users.
  
  Then the broadband explosion and the introduction of YouTube and its phenomenal success has now changed the game...for ALL television... both public and commercial. The price for everything, from cameras came way down as the quality continued to improve. A few years ago, a music video produced by consumer was virally shared by more sets of eyeballs than watch the SuperBowl. Advertisers paid attention, and this changed the commercial television marketplace forever. Now as television moves to the web, advertisers are following and as virally-shared Web 3.0 consumer-authored.... and consumer-recommended  television...will come to dominate even HDTV home television sets...with the advent of new Google TV. With it you can even watch TV and chat on Facebook...picture-in-picture... all at the same time.  (See below).
  
  
• The Development of Media Literacy...and Consciousness - Changes in technology, making it more accessible and easier to buy and to use have also resulted in the development of media literacy..from "critical viewing".... to "critical doing"... Producing television ourselves...and understanding that now we don't have to access tightly controlled...older think "public access television" facilities or commercial stations... or pay for cable advertising... in order to do television....both public... as well as commercial... is what's radically new.
  
  The only thing that's preventing us from taking advantage of this is lack of consciousness and awareness of how people themselves are creating... and driving the development of a new television marketplace that promises to change a whole lot of things - e.g. education, economic development, community development....and over time the world itself. This is is where delivering the mission-critical learning a new world needs can come in. See the new series of  new world television workshops that I am putting together.

....Therefore, my recommendation is for folks to "re-think" how television can now be done...in all of its newer-think manifestations rather than waste a whole lot of time and energy attempting to keep older-think government-controlled public access facilities going....because now in this exciting 21st century world... there are now "way bigger fish to fry".  See my New World Television Channel page and "What is Google TV?" for instance.. at least to get the conversation going. Call me and let's connect if you too are ready to "re-think" television in all of its manifestations. 425-780-6872

NWC Offers New Google TV Workshop Series...Create your own Content...Create your own Channel... Create your own Empire

With most of the pieces Google TV (See "What is GoogleTV?" on my New World Television page)  already here and in place... and with the home television piece about to be released, it's time to get the jump by ramping up quick... to reach multiple television audiences...on the web, on mobile devices, on YouTube, and on HD television screens... with your own CONTENT, with your own CHANNEL, and building your own television-based EMPIRE. Here's the workshop series we have just put together to help you move forward:

• Workshop One - What is Google TV? - This 90-minute session provides a more in-depth overview of the new Google TV and its implications, for the smallest micro-business, to retail businesses, to government, to large business, to non-profit groups, and NGOs, and the largest nation-states and developing countries.
  
  
• Workshop Two - Planning and Producing Your Own Content - This 3-hour session provides a hands-on crash course on planning and producing your own Google TV content, complete with hardware/software choices and approaches. You will learn how to plan, shoot, and edit complete programs withs special with insider tips for doing quality audio voice-overs, etc,. and how to render and upload to the web.
  
  
• Workshop Three - Creating and Programming Your Own Television Channel - This 3-hour session covers Google TV channel creation from A to Z from targeting your audiences and learning about their needs through virtual focus groups to creating your channel on your website... and on large screen HDTV displays in homes and in businesses for point-of-sale and training applications.
  
  
• Workshop Four - Distributing Your Own Television Content - This 3-hour session covers exciting new ways to reach multiple audiences via the web, via mobile devices, via home and business television, in your blog and across Facebook and Twitter. Special time-saving "insider" tips will be shared. We' also cover how your Google TV content can be used in e-meetings, and webinars...and even in multi-day virtual conferences and virtual trade shows...for phenomenal advantage.
  
  
• Workshop Five - Business Models for Television in a 21st Century World - This lively 3-hour session will briefly cover the history of television and the impact of new technology and a more media-literate, empowered viewing audience ...and doing audience...that is now capable of authoring its own high quality television content on business... challenge-wise...and new opportunity-wise... even for the smallest micro-business. We will also focus on not-for-profit economic development, community development, and educational reform applications for the new television. 

Get the jump! Call us now about these sessions...for you, for your staff and possibly for your customers: These sessions will be offered on both a group basis as well as on a one-on-one consultative basis. The new Google TV... is a huge opportunity for multiple stakeholders.  For more information, contact me at 425-780-6872.

What Ocean Would You Rather "Swim" In?

What's on my mind this morning is what a difference working with strategically innovative people can make. If other competitors just do what every other competitor does, with little or no creativity, basically giving you the same "solution" as everybody else has, then you what you remain in is a blood red shark-infested ocean of competitors yourself.... just another "vendor" who bids on the "same" things as ever other "vendor" and late in the game too. Oftentimes...too late.

A better and more advantageous approach would be to work with people who can give you a competitive edge using value innovation and strategic thinking that can leap you way ahead of that blood red ocean of "me-too" competitors.  They can work with you to create a whole new "blue ocean" of uncontested market space, making all other competitors irrelevant. Being more innovative, and consultative can also get you in the design-and-build game earlier, where they can even contract you to develop specifications for projects that utilize and let you further leverage your unique approach...even before formal bids come out to competitors. If they come out at all. Some companies can get so unique that have to be sole-sourced.

That's what we've been working on, based on a book and strategic approach that has allowed us to do just that called Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competitors Irrelevant by W. Chan Kim, and Renee Mauborgne. See it in our Amazon.com-powered New World Virtual Bookstore. As someone who also works in clay, I really like their approach to creating a new "value curve" for a business because it is "sculptural".. like shaping clay. 

Here's what I mean: In creating your new value curve, you "eliminate" some things that competitors take for granted, maybe like bidding on projects the same way. You also get creative by "reducing" some things the other less creative competitors take for granted, like the cost of travel and hotels needed to convene physical world collaborative meetings and training sessions. Leveraging a knowledge of e-learning can accomplish that. You also can get creative by "raising" the quality of what you do well above what other competitors typically provide through more advanced instructional design and graphic design skills if you have them. You can also "create" whole now approaches to communications and learning via the introduction "virtual transportation-to-virtual architecture" applications...some even using 3-D...that we are getting excited about.

That's what the authors call their "4 Actions Framework" and what as communications and e-learning consultants, New World Communications has been working with... "walking the walk" ourselves via our own unique product service offerings now ahead of all other competitors ..still just doing stuff in their own "lane" - e.g. web developers who just do web development... who can't teach with no television background, television people who just do television, who still  don't understand how partnering with their now television-producing viewers will rocket them way forward...architects and transportation people...who just do architecture and transportation who still don't understand how new 21st century communications can now rock their world.

What really feels great is the kinds of oceans that people can now choose to swim in... the same 'ole bloody red ocean or a cool blue ocean that can now be created. What ocean would you rather swim in? If blue is also for you, call me and let get together and talk about crafting your own "Blue Ocean Strategy for your business or organization. 425-780-6872