Here are some Awesome Gifts to Give Your Business NOW to Move You Way Ahead in 2014

Folks - Here are some Awesome Gifts to Give Your Business NOW to Move You Way Ahead in 2014:

• 1. Strategically Plan for 2014...NOW...instead of waiting until January of next year, to even start thinking about it. There is now a powerful new way to plan strategically... globally...face-to-face with groups of existing and prospective customers... locally, regionally...and across the planet ...for free using Google+ HangOuts...Talk to us..
• 2. Move Your IT to the Cloud - We are talking about you migrating away from highly vulnerable and high upkeep older think file and mail servers and costly office applications with awful support, to way less vulnernable, and "zero upkeep" "cloud-based" virtual mail and file services and virtual applications that do way more collaboratively and that cost way less. The cloud-based collaboration allows you to work way more closely with your clients drafting proposals together... that are "spot on"..instead of missing the mark... the old way.  Talk to us.
• 3. Upgrade Your Website... Robustly - While your are moving your IT to the cloud, you may also want to upgrade your old text and graphics website no longer enough in a way more competitive continually changing.. broad-band, "social", YouTube- dominated, Blogging, Mobile,  multi-device Internet world... and where people can now meet with you...face-to-face, "inside" of virtual web-based architecture... the old way ..sucks... while the new way rocks!... there is also an approach way more manageable than "free" WordPress sites with their hidden costs... and challenging support issues... Talk to us. See our own website... as a concrete example of just some of what is now possible - visit us at www.newworldcom.com... See our New World Virtual Meeting Room... our amazing Google-powered, New World Learning Institute & Conference Center...and our YouTube content... playlist and channel.
• 4. Use Google+ to Grow Business ...and pre-enroll to get trained NOW- Yes... there are a million people still "friending" on Facebook, folks still "tweeting" on Twitter, and Linking In on Linked In...but the new news and awesomely powerful front-running opportunity is fast-growing Google+ which if you seize it NOW and get the right help can deliver phenomenal front-running advantage... especially if you pre-enroll NOW  in conveniently online face-to-face real-time classes that use Google+ to help you "fast-track" and get started... Having you blasting out of the chute in 2014...instead of being already too late when business picks right back up in February ..even before St. Valentine's Day... Talk to us.
• 5. Use YouTube Video to Grow Business - We are not talking here one amateur "home movie" shot by your nephew or niece...or about a 30 second video "spot" ad for cable advertising you can't  afford but about doing a well-designed series of effective YouTube programs that "speak" to the needs of your existing and prospective customers via intentional communications and learning design. Our background is in broadcast television...fast-forwarded to now... produced in a radically new low-cost..and even no-cost way. Talk to us. 

Again, gifting your business these "Gifts" NOW... can move you way ahead in 2014... if you get the jump others only still scratching their heads about what to do in 2014 ..in January of 2014... ahead of the pack. Talk to us... NOW.

Kindly and best regards,

Art - 425.780.6872

Strategic Planning - What, Why, and How - Five Good Reasons

I have recently discovered, that with all the changes happening all around us, and within our own personal and business lives, that just about everyone could benefit from engaging in some strategic planning, so I decided to produce some  YouTube content about it to answer the following questions about it:

1. What it is it?
2. Why is it important?
3. ...and How is it Done?

... then I cite Five Good Reasons

The "doing" gets really interesting after I discovered that strategic planning can be done online with groups of folks using Google+ HangOuts ... face-to-face, locally, regionally...and across the planet! It gets even better than that - e.g. while meeting face-to-face with my NGO executive director client I work with in Nairobi, Kenya, from here in Bothell, Washington in the US, not only was I able to engage in global strategic planning, with her and her staff, but I was able to send her down the Google Apps for Business road.

Google Appls allows her to cost-effectively put her IT infrastructure and office applications in the cloud as well use Google Sites to develop and manage a robust membership-based website with public and member-only pages that can help grow more support for their important work caring for orphaned children of AIDS/HIV parents.

The next time we, e-met, face-to-face over HangOuts and over thousands of miles, I was then able to provide  "hands-on" direct instructions on designing and developing their cloud-based Google Site using drawing tools in the HangOuts SketchPad and actually developing the site using the super-powerful, HangOuts Screenshare tool

As an outcome of on-going global strategic planning, done face-to-face, this NGO website will be truly awesome, with instructional and informational YouTube web television programming that I help my client get started with, and all the way to developing virtual learning and conferencing capability similar to the kind of capability I developed for own Google-powered New World Learning & Conference Center.

What about your own situation? Might some strategic planning and remote face-to-face consulting done the right way over Google+ HangOuts help you and your organization get where you need to go as well? Give me call today and let's find out.  425-780-6872.

Kindly and best regards,

Art Johnson

Internet Marketing Without A Written Strategic Plan?: Would You Try to Build a House That Way?

This morning I continue to be amazed by small business owners and non-profit managers trying to develop their businesses without a well thought-out, written strategic business development plan which communicates how the organization intends to get "from here"... "to there" in systematic steps that build upon one another.  Imagine what kind of house you'd end up with if you tried to build a house without a plan? Imagine if you had someone just start with the "externals".. the roof... and paint job first...without a foundation, the framework, the plumbing, the heating and the electrical? 

Now imagine what the outcome and experience would be like, if instead of hiring  professionals to help design and build  your business, you hired a relative or friend "who knows how to build websites" without a clue about what it takes to build a business in a much more sophisticated and demanding marketplace? By now you should be getting the picture of the mess that many small business owners and non-profit managers get themselves in, wondering why nothing seems to work. The problem with websites and working with technology, is that now it is seductively easy to throw up a website with some content on it...without even knowing what you are doing, without a clear idea of what you'd like to go... and without any clear sense of the Internet marketplace and how sophisticated all this has now become. 

The solution is to work with seasoned professionals who can help you strategic plan, design,  develop and implement the kind of architecture, communications ...and learning that is now necessary in order to succeed. Call me today and let's talk about developing an effective written strategy that can both inform and shape not only your website but your entire business approach to a now much more demanding marketplace. 425-780-6872.

What Ocean Would You Rather "Swim" In?

What's on my mind this morning is what a difference working with strategically innovative people can make. If other competitors just do what every other competitor does, with little or no creativity, basically giving you the same "solution" as everybody else has, then you what you remain in is a blood red shark-infested ocean of competitors yourself.... just another "vendor" who bids on the "same" things as ever other "vendor" and late in the game too. Oftentimes...too late.

A better and more advantageous approach would be to work with people who can give you a competitive edge using value innovation and strategic thinking that can leap you way ahead of that blood red ocean of "me-too" competitors.  They can work with you to create a whole new "blue ocean" of uncontested market space, making all other competitors irrelevant. Being more innovative, and consultative can also get you in the design-and-build game earlier, where they can even contract you to develop specifications for projects that utilize and let you further leverage your unique approach...even before formal bids come out to competitors. If they come out at all. Some companies can get so unique that have to be sole-sourced.

That's what we've been working on, based on a book and strategic approach that has allowed us to do just that called Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competitors Irrelevant by W. Chan Kim, and Renee Mauborgne. See it in our Amazon.com-powered New World Virtual Bookstore. As someone who also works in clay, I really like their approach to creating a new "value curve" for a business because it is "sculptural".. like shaping clay. 

Here's what I mean: In creating your new value curve, you "eliminate" some things that competitors take for granted, maybe like bidding on projects the same way. You also get creative by "reducing" some things the other less creative competitors take for granted, like the cost of travel and hotels needed to convene physical world collaborative meetings and training sessions. Leveraging a knowledge of e-learning can accomplish that. You also can get creative by "raising" the quality of what you do well above what other competitors typically provide through more advanced instructional design and graphic design skills if you have them. You can also "create" whole now approaches to communications and learning via the introduction "virtual transportation-to-virtual architecture" applications...some even using 3-D...that we are getting excited about.

That's what the authors call their "4 Actions Framework" and what as communications and e-learning consultants, New World Communications has been working with... "walking the walk" ourselves via our own unique product service offerings now ahead of all other competitors ..still just doing stuff in their own "lane" - e.g. web developers who just do web development... who can't teach with no television background, television people who just do television, who still  don't understand how partnering with their now television-producing viewers will rocket them way forward...architects and transportation people...who just do architecture and transportation who still don't understand how new 21st century communications can now rock their world.

What really feels great is the kinds of oceans that people can now choose to swim in... the same 'ole bloody red ocean or a cool blue ocean that can now be created. What ocean would you rather swim in? If blue is also for you, call me and let get together and talk about crafting your own "Blue Ocean Strategy for your business or organization. 425-780-6872