Excellent Video for How to Create a Perfect Facebook Page...Great Production Values!

As a new world communicator, instructional designer and web television person, I am always interested in how Internet front-runners keep pushing the envelope as they communicate. This video I found on YouTube is an excellent example of that using excellent production values. The content, the talent, the look-and-feel and the delivery using well lit green screening and a virtual set are all excellent. This how to video, one of the best I've seen, raises the bar when it comes to production values. I just bought a $20 Kindle book on Facebook page creation...and this video delivers exactly what I was looking for....in a few minutes. Web television...done right can be really, really powerful.

I welcome your own comments. Let's connect and explore the new web television future together. 425-780-6872.

Five Things To Do Now to Help Move Business Forward

This afternoon...existing and prospective clients are on my mind ... and in my heart.  Wow.. I am already feeling great about how I can help them all. Here are five things that I can help them do...now.. to move their business forward... even in spite of tough economic times:

1. Help them Get Their Heads On Right - All the economic analysts say that the cause of our "economic crisis" has to to do with a "lack of confidence"... that creates a chain reaction of negative energy that ripples throughout society.attracting even more negative energy...poverty. If we instead create "abundant confidence"... now...instead of lack of it.. this can create a chain reaction of positive energy that ripples throughout society...and throughout the Universe... that attracts even more positive energy...sending wealth on it's way.  Here's a great read about this called Excuse Me Your Life is Waiting that I recently blogged about. Once you understand how to flow your energy right... you can Have Your Cake and Eat It Too...instead of allowing you and your business to get blown around by negative economic "winds"... that are all around us....messing with your own "confidence"...and your energy fields...attracting "no wealth"...instead of it's opposite...what you need and want.
   
   
2. Help Them Strategically Plan - Imagine what it would be like...trying to build a house without a plan. I could sit down with them.. and have them get more intentional... about everything.... asking them pressing questions like, "Who is your customer? What does your customer actually need? ...and how do you intend to reach your customer..first? And how in a now 21st century world ...chocked full of new world communications tools & strategies...changing each and every day... do you intend to do this? Do you intend to try to take on all this by yourself... or just rely on one consultant? Or might it be better to work with a consultant who also collaborates...with a whole team of consultants who specialize in just what you might need...like search engine optimization (SEO) or producing compelling television programming... or instructionally designing a customer education curriculum .....or putting together a series of "critical conversations" designed to move your business ...phenomenally forward?
   
   
3. Help Them Do a Comprehensive Business Make-over from End-to-End - With a disciplined mental approach, and informed by a strategic plan that is also with it new world communications-wise that takes advantage of the latest tools & strategies, I could help them with "computing in the cloud" using Google virtual applications....I help could help by helping them design their print collateral ...and by designing an attractive website that builds their brand...with all the goodies..including their own web television channel....maybe even with affordable or free web conferencing so that they can meet with people... "inside" their website.
   
   
4. Help Them Feel Good About Moving Forward Now ... to make moving forward... way easier because of the positive energy they''ll be flowing out... and be met with... as we work together to move forward.
   
   
5. Help Them Feel Even Better..Now ...once they call and connect them about moving forward... with some of this.. or possibly...even all of it. 425-780-6872.

The Ideal Marriage...Like Two Peas in A Pod...Marketing Communications and Instructional Design

Wow! This morning a lot is own my mind as I think about marriage, on multiple levels. At one level, there is the marriage to my lovely wife and entering into a new phase with her as "empty nesters", after we helped our youngest child move into her college dorm room this week. On the other level, there is the ideal marriage of two things continually on my mind as I strive to develop my consulting practice...Marketing Communications and Instructional Design.

Then the thought came to me .. they are like ...two peas in the same pod....Then BINGO! I searched Google Images and found this great image of a wedding favor..a wedding candle of two peas in a pod ...that I could do a little PhotoShop magic on...adding my two powerful concepts.

Many of the people that I work with don't even have "Marketing Communications" or "Instructional Design" in their vocabularies, yet an understanding of them both...practically applied to developing all aspects of their business is what they seem to need most. A case in point... like how can a website "make the mark" and be on target with customers if the the self-proclaimed "web developer" himself or herself is completely in the dark about practically applying these two inter-dependent approaches? It is therefore no wonder that so much time, effort, and money is wasted, while opportunity is missed.

Market Communications understanding can change all that, illuminating the path, every step of the way.  It can strategically inform and shape every thing you do:  1) From setting up virtual file services and working with virtual applications and collaborative documents using Google, 2) to developing your product/service offering, 3) to developing your website, 4) to informing your blog, 5) to even strategically informing your Facebooking and Twittering approach. 6) It can even inform how you develop and program your own television channel on your website.. like I am doing. It can be part of a strategic plan.

Marketing communications strategic planning can also 7)  inform how you reach people in the physical world marketplace via your phone calling, your appointment-setting, your business networking, your organizational membership affiliation, and even your volunteerism. Good marketing communications involves taking steps to learn about what people want and need, developing and positioning your product/service offering so that they can get that they get their needs met from you because you helped them so well. That's also where good instructional design comes in.

Instructional Design understanding is closely related to marketing communications understanding because learning needs to be designed into each marketing communications step. What we need to understand, particularly in today's highly competitive, and now very technology-driven marketplace is that today's customer is also today's learner...profoundly challenged by explosive technology change...and information bombardment. Not only does today's business owner need to continually learn, but so does his or her entire staff... even before he or she can take fullest advantage of what you provide. 

A well-crafted instructional design approach is like a good marketing communications plan in that it: 1) Analyses what the client's learning need is. It then 2) Designs what the learning approach should look like. In a 21st century world, the learning can happen in the physical world as well as online...like in  reading this blog, or even via a web television channel, or webinar series that informs and empowers. 

Even the creation of a virtual learning and conference center that uses now affordable web conferencing is possible to create...even on your website. 3) Development, the third step...informed by the analysis and the design then results in the development of the learning product/solution ...which in most cases can be through marketing communications venues themselves  - e.g. via your website, via your virtual print collateral, via your social media approach, even via your web television channel . Then comes the fun parts, 4) Implementation that with a road map can be rapidly done. Finally there is the 5) Evaluation ...piece to this... like how your product/serving offering "makes the mark" and actually generates new business...by educating the customer.. as part of the solution. 

Marketing Communications and Instructional Design...can do that and really are "two peas in a pod", and the marriage of the two in one consulting approach is what I strive to provide. Wow! Is it great how the universe responded with just what I needed to express that. 

Now let me work in the other marriage...my wife is calling me to take her shopping. Call me and let's connect if you'd like to learn more how to be more strategic and more on target with everything you do....illuminated by an integrated marketing communications and instructional design approach.   425-780-6872.

What Ocean Would You Rather "Swim" In?

What's on my mind this morning is what a difference working with strategically innovative people can make. If other competitors just do what every other competitor does, with little or no creativity, basically giving you the same "solution" as everybody else has, then you what you remain in is a blood red shark-infested ocean of competitors yourself.... just another "vendor" who bids on the "same" things as ever other "vendor" and late in the game too. Oftentimes...too late.

A better and more advantageous approach would be to work with people who can give you a competitive edge using value innovation and strategic thinking that can leap you way ahead of that blood red ocean of "me-too" competitors.  They can work with you to create a whole new "blue ocean" of uncontested market space, making all other competitors irrelevant. Being more innovative, and consultative can also get you in the design-and-build game earlier, where they can even contract you to develop specifications for projects that utilize and let you further leverage your unique approach...even before formal bids come out to competitors. If they come out at all. Some companies can get so unique that have to be sole-sourced.

That's what we've been working on, based on a book and strategic approach that has allowed us to do just that called Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competitors Irrelevant by W. Chan Kim, and Renee Mauborgne. See it in our Amazon.com-powered New World Virtual Bookstore. As someone who also works in clay, I really like their approach to creating a new "value curve" for a business because it is "sculptural".. like shaping clay. 

Here's what I mean: In creating your new value curve, you "eliminate" some things that competitors take for granted, maybe like bidding on projects the same way. You also get creative by "reducing" some things the other less creative competitors take for granted, like the cost of travel and hotels needed to convene physical world collaborative meetings and training sessions. Leveraging a knowledge of e-learning can accomplish that. You also can get creative by "raising" the quality of what you do well above what other competitors typically provide through more advanced instructional design and graphic design skills if you have them. You can also "create" whole now approaches to communications and learning via the introduction "virtual transportation-to-virtual architecture" applications...some even using 3-D...that we are getting excited about.

That's what the authors call their "4 Actions Framework" and what as communications and e-learning consultants, New World Communications has been working with... "walking the walk" ourselves via our own unique product service offerings now ahead of all other competitors ..still just doing stuff in their own "lane" - e.g. web developers who just do web development... who can't teach with no television background, television people who just do television, who still  don't understand how partnering with their now television-producing viewers will rocket them way forward...architects and transportation people...who just do architecture and transportation who still don't understand how new 21st century communications can now rock their world.

What really feels great is the kinds of oceans that people can now choose to swim in... the same 'ole bloody red ocean or a cool blue ocean that can now be created. What ocean would you rather swim in? If blue is also for you, call me and let get together and talk about crafting your own "Blue Ocean Strategy for your business or organization. 425-780-6872

Google TV A Huge Opportunity...for the Television-Savvy Entrepreneur

This morning I am buzzing again and at a very high positive frequency...feeling how great it will be when even smaller businesses can benefit from the new television that they'll be able to produce and program themselves...for phenomenal advantage. This is not wishful thinking here...but a manifestation of intention that has now been fueled by what Google is launching this Fall in year 2010 ...the new Google TV. See "What is GoogleTV"? on my own New World Television page. 

So what's the big deal and why is television important in our now 21st century world? Just looking at the numbers tells you why. Currently there are over $4 billion television viewers worldwide that watch more than five hours of television a day. With exposure to that many eyeballs, this results in more than $70 billion in ad revenue each year. Compare that with 3 billion mobile users and 1 million Internet users. See Google's launch of  Google TV at their I/O Developers Conference introducing Google's new LeanBack user interface.

Not only are the numbers important but so is a changing audience with now changed demographics and a television marketplace that has now become radically more democratic due to revolutionary no-cost video hosting and viral sharing/social media technology like YouTube and low cost camcorders, and new smart phones and iPods. Even HD video production is radically easier to do and radically lower cost, even right on you mobile device. Currently there are now over 14.6 billion videos on YouTube, and revolutionary YouTube playlist technology allows for the creation of entire television "channels" that will now find their way onto large HD television sets.... this means that your own content could show up there!

And it gets even better. On your TV screen you'll also be able to use Chrome Internet browser to search for anything... and the entire operating system is Android so it will run Android apps and talk to Android-based mobile devices....yet another phenomenally powerful reason to "Go Google" like New World Communications has. See my New World Television Channel on my website and see my overview about leveraging the power of the new television, then jump forward to the new content I've added of Google launching new Google TV. It is fun to do! Nice!

So what's this in for today's entrepreneur?... a whole lot.. that is if they can "get clear"..and wake up in time to get television-savvy... in time to start producing their own content and  programming of other content providers' content as a service to their customers ...on their own television "channel" ... on their own websites. That's what we are doing... "walking the walk" ourselves... and we can help them with all of it...from concept to completion.

Wow, do I feel good about being involved in television..of all sorts..systems and programming as long as I have, and about the way that I can now help other entrepreneurial types seize this new opportunity...and run with it...rather than be passed up by it  and be left even further behind. Call me today and let's connect if you too are interested in moving forward with the powerful new television in our now brave new 21st century world - 425-780-6872

Smart Grid Training - We're Ready Whenever Cities Are Ready

What's on my mind this morning is the new smart grid that's about to be installed and the kind of training for multiple stakeholders that can make a qualitative difference... as well as a bottom line difference...for multiple stakeholders ... in this newly emergent "green" economy of ours...and for my own front-running small business, New World Communications....not only hopefully... but also intentionally.

The challenge and the opportunity lies in thinking "outside the box" by not only designing and delivering traditional instructor-led training, but also adding a virtual world training toolset... and most importantly by cultivating a more innovative "hybrid world" mindset that can also fully leverage new 21st century tools and strategies.

Wow! What a great opportunity smart grid implementation is to serve multiple communities and stakeholders well, creating new jobs, and new dreams while helping our economy recover, and making ours a better world...Nice!

For the last few years, we've been working on that, and our new "green" communications and e-learning approach and platform that we designed to deliver the mission-critical learning a new world needs is ready to do that by uniquely providing the following resources:

• 21st century instructional design and delivery services tailor-fit to address multiple clients' needs ...including diverse stakeholders in diverse communities even.
  
• Eco-friendly "big-reach", "learning-rich" web conferencing with a special patented "green meter" that automatically calculates: 1) physical world miles not travelled, 2) $ of fuel not spent, and even 3) pounds of CO2 not emitted... every time that folks e-meet and learn online.
  
• Powerful web television-based learning assets using radically new ultra compact low-cost, almost no cost video technology

As training contractors ourselves and as a minority-based small business enterprise, with years of experience, I look forward to working closely with cities in providing the mission-critical learning that can make smart grid implementation a quality experience that all businesses and multiple stakeholders can benefit from.... Both I and my rapidly scalable company, New World Communications are ready ...whenever cities are ready to move forward. For more information, call me at 425-780-6872.