Showing posts with label Television Advertising. Show all posts
Showing posts with label Television Advertising. Show all posts

Friday, October 1, 2010

Google TV for Small Business...What's in this for You?




This afternoon, and as a small business person... still buzzing about new Google TV, let me share with you what's in this for small business. The first thing you need to do is understand What Google TV is by going to my New World Television Channel page on my website and viewing Google's two-minute, twelve-second "What is Google TV?" video.

For me personally, it's one of the best two minutes and twelve seconds I've spent for the following reasons:
  • Currently there are no less than about 4 billion television viewers worldwide... and Google TV streamed across the Internet...is also world wide. $70 billion a year is spent on television advertising...worldwide.
  • My own Television Channel can be accessed by Google TV viewers...also...worldwide.. without having to go through...any other entity... no commercial television station gate-keeper...  no public television station gatekeeper... no government channel gate-keeper... no public access channel gate-keeper
  • I can communicate my offering... with global business reach...beyond cable audiences... without paying a cent for broadcast advertising or cable advertising... Now I can reach local, regional, national, and international audiences with information of value... programming that can serve multiple audiences... phenomenally well.
Just get quiet a moment... forget TV and just contemplate the implications... related to the things you care about - small business development and capacity-building, mobilizing communities of interest, reforming public education, transforming organizations, growing not-for-profit organizational capacity, reforming government, growing green business, changing the world...making it a better place to live...then think about using Google TV channels...programmed...and...instructionally-designed... to do that.

My cup now runneth over thinking.. and flowing energy into practical...mission-critical... applications for a new world television. What about a television channel for something you care about? .... or even a Primetime television show idea that we can brainstorm together. Call me and let's connect. 425-780-6872.

Saturday, September 25, 2010

NWC Offers New Google TV Workshop Series...Create your own Content...Create your own Channel... Create your own Empire



With most of the pieces Google TV (See "What is GoogleTV?" on my New World Television page)  already here and in place... and with the home television piece about to be released, it's time to get the jump by ramping up quick... to reach multiple television audiences...on the web, on mobile devices, on YouTube, and on HD television screens... with your own CONTENT, with your own CHANNEL, and building your own television-based EMPIRE. Here's the workshop series we have just put together to help you move forward:

  • Workshop One - What is Google TV? - This 90-minute session provides a more in-depth overview of the new Google TV and its implications, for the smallest micro-business, to retail businesses, to government, to large business, to non-profit groups, and NGOs, and the largest nation-states and developing countries.

  • Workshop Two - Planning and Producing Your Own Content - This 3-hour session provides a hands-on crash course on planning and producing your own Google TV content, complete with hardware/software choices and approaches. You will learn how to plan, shoot, and edit complete programs withs special with insider tips for doing quality audio voice-overs, etc,. and how to render and upload to the web.

  • Workshop Three - Creating and Programming Your Own Television Channel - This 3-hour session covers Google TV channel creation from A to Z from targeting your audiences and learning about their needs through virtual focus groups to creating your channel on your website... and on large screen HDTV displays in homes and in businesses for point-of-sale and training applications.

  • Workshop Four - Distributing Your Own Television Content - This 3-hour session covers exciting new ways to reach multiple audiences via the web, via mobile devices, via home and business television, in your blog and across Facebook and Twitter. Special time-saving "insider" tips will be shared. We' also cover how your Google TV content can be used in e-meetings, and webinars...and even in multi-day virtual conferences and virtual trade shows...for phenomenal advantage.

  • Workshop Five - Business Models for Television in a 21st Century World - This lively 3-hour session will briefly cover the history of television and the impact of new technology and a more media-literate, empowered viewing audience ...and doing audience...that is now capable of authoring its own high quality television content on business... challenge-wise...and new opportunity-wise... even for the smallest micro-business. We will also focus on not-for-profit economic development, community development, and educational reform applications for the new television. 
Get the jump! Call us now about these sessions...for you, for your staff and possibly for your customers: These sessions will be offered on both a group basis as well as on a one-on-one consultative basis. The new Google TV... is a huge opportunity for multiple stakeholders.  For more information, contact me at 425-780-6872.