Internet Marketing Without A Written Strategic Plan?: Would You Try to Build a House That Way?

This morning I continue to be amazed by small business owners and non-profit managers trying to develop their businesses without a well thought-out, written strategic business development plan which communicates how the organization intends to get "from here"... "to there" in systematic steps that build upon one another.  Imagine what kind of house you'd end up with if you tried to build a house without a plan? Imagine if you had someone just start with the "externals".. the roof... and paint job first...without a foundation, the framework, the plumbing, the heating and the electrical? 

Now imagine what the outcome and experience would be like, if instead of hiring  professionals to help design and build  your business, you hired a relative or friend "who knows how to build websites" without a clue about what it takes to build a business in a much more sophisticated and demanding marketplace? By now you should be getting the picture of the mess that many small business owners and non-profit managers get themselves in, wondering why nothing seems to work. The problem with websites and working with technology, is that now it is seductively easy to throw up a website with some content on it...without even knowing what you are doing, without a clear idea of what you'd like to go... and without any clear sense of the Internet marketplace and how sophisticated all this has now become. 

The solution is to work with seasoned professionals who can help you strategic plan, design,  develop and implement the kind of architecture, communications ...and learning that is now necessary in order to succeed. Call me today and let's talk about developing an effective written strategy that can both inform and shape not only your website but your entire business approach to a now much more demanding marketplace. 425-780-6872.

Socializing into Sales: Learning How to Turn On The Social Media Marketing/Facebook Money-Spigot

This morning, via a rather serendipitous route, I am finally breaking through about how front-running Internet marketing savvy small business entrepreneurs are turning socializing on Facebook into sales after learning how to turn on the Facebook money spigot. This is a question that most small businesses still have been scratching their heads about, as they daily hear about the social media marketing Facebook "gold rush"... while in their own small businesses with their "home job" websites they are struggling just to stay afloat. "How can I make money using social media and Facebook?" is their mega-dollar burning question. The answer is to be found by studying how front-runners are already doing it. Here's what I have been learning myself thus far:

• They understand and know how to leverage the social media marketplace:  The new social marketing is about investing in a whole lot of video-based learning content that develops trust and authority by delivering information of authentic value upfront and over time, and that leverages the "laws of attraction". See how front-running Internet marketing guru and entrepreneur Mike Koenig of TrafficGeyser.com does this as he delivers value and builds trust upfront by helping you succeed as powerful video communicator social media marketer yourself. His 10 x 10 x 4 formula video on his TrafficGeyer.com site is amazing. The information he shares here is at the very epicenter of the new social media marketing based upon authentic giving and selling from the heart.
  
  
• They understand and leverage the power of The New Television - See how Mike Koenig shows how to get together you own HD studio for $200-400 and how he teaches you to create a video product with it in 10 minutes and how he teaches you how to get your point across to any personality type by answering four simple questions. This is some amazing good content ...given lovingly upfront... that helps you be way more effective if you invest in putting together a power video learning series and blast each video out using TrafficGeyer.com.. to up to 100 destinations... automating your Search Engine Marketing (SEM) ... and driving traffic straight through your door... and right into your sales funnel. See next.
  
  
• They know how to design and develop an awesome supportive and safe conversion environment and conversion "engine" that uses video and auto-responding e-mail marketing management that is informed by the same enlightened selling from the heart social media marketing approach that captures leads right from their websites and right from Faceback fan pages. Observe how Jo Barnes of TheSocialNetworkingAcademy.com talks about developing a conversion engine and about delivering sequences of value to build trust first. 

About the value of all this - With this kind information now available,  small business owners really do have a choice: 1) they can get the special help that they'll most definitely need to succeed in a now 21st century world dominated by the socially-mediated Internet, or 2) they can elect to to ignore it all and have their lunch completely eaten by competitors way smarter and more enlightened than they are. Call me and let's connect if option 1 makes way more sense to you too. 425-780-6872.