This afternoon, I still resonating about at great book a client of mine turned me onto, Enterprising Nonprofits by J. Gregory Dees, Jed Emerson, and Peter Economy (now in my Amazon-powered New World Virtual Book store). It's about the concept of "social venturing" or "social entrepreneurship" where non-profits and major corporations, in addition to creating social value also create economic value...by creating net-new streams of revenue in the marketplace itself. Wow... How exciting and hopeful is this! It's the result of a fresh new entrepreneurial mindset that treats challenges as opportunities by building strategic public/private partnerships that make ours a better world.. .at the same time that it re-thinks and "refreshes" brand identity in innovative ways...in a now 21st century world that now has great resources for doing this.
An excellent example of this is Pepsi's marvelous RefreshEverything.com campaign. On the one hand, thousands of dollars are invested by Pepsi each month in socially valuable ideas and projects that people on the Internet "vote" for. On the other hand, the "refresh everything branding" reminds you of all the good that Pepsi is doing..working in the social sector to help "refresh everything" that people deeply care about and that they value socially..driving more Pepsi sales and leaving it's closest competitor Coke... way behind by innovatively enhancing its value curve. It's a brilliant. living, working model to learn from and to practically apply elsewhere.
This is where New World Communications and it's own mission comes in. We are passionate about "providing intelligent communications solutions for our 21st century world... and about delivering the mission-critical learning a new world needs" using powerful, yet affordable ways to do this..and we Walk The Walk ourselves... using innovative strategies and tools to do. it. One way is to do a series of webinars that can raise consciousness and awareness. so that things can be better for people and organizations, locally, regionally, nationally and even internationally. See the New World Communications website at http://www.newworldcom.com and see our NWC Overview for more info... look forward to seeing info about an upcoming series of webinars and series of "critical conversations" that we intend to do...that will help a great many folks. For more info, call me, Art Johnson at