Wednesday, November 9, 2011

Google+ Business Pages are now here...See Zen Bikes scenario

This morning I am celebrating Google's launch of Google+ Pages, a great way to build your organizational brand right on Google+ social networking architecture. See Google's excellent video on YouTube..that paints a nice picture about how a small business "Zen Bikes" can engage with its customers using Pages. So what's so great about Google+... especially if you are already on Facebook and already on Twitter? The answer is...a whole lot:

For one thing, there's not as much "noise" and "clutter" to waste your time, like what currently happens on Facebook about who and who became "friends"... How meaningful...or authentic is that kind of Facebook "friendship"...really? Think about it. Google+ also has a powerful feature called Circles that allows you receive and send communications only with the people with you want to communicate with.  This is done by creating Circles that you can create and name appropriate to who's in the circle. Wow does this save time and frustration... providing the potential for the creation of authentic communities of folks! 

Another powerful feature is free video conferencing called Google HangOuts that's really powerful. Currently you can "hangout" with up to video 10 end-points with two formats - Standard and Enhanced Version. The Standard version of HangOuts is "YouTube-centric"... allowing a pod of people to watch a YouTube video together during a session.... which can really be powerful... especially if the video content is compelling....and you can author that content yourself. There is also a cool text chat that accepts "hot" hyperlinks to other content. The other version - Enhanced hangouts... allows you to share Google documents, presentations, and even your desktops and is more powerful than fee-based web conferencing services... but absolute free. These means even the smallest micro-business can do big reach, learning reach webinars and work collaboratively with others.

I could go on and on about Google resources ...there to be seized - e.g. YouTube, Google Docs, Spreadsheets, Picasa, Google Earth, Places, Google Sites, Google Apps and Google Apps Marketplace.. and on and on.

I'm really stoked as an entrepreneur who can now use Google+ business pages to grow business and help other people and organizations work with this as well. The choice is yours..... just keep drifting in sea of Facebook "me tooing" socializing time-wasters... or move business forward... creating whole new blue oceans of opportunity...and uncontested market space...making the nearest competitor irrelevant? What about you? 

Call me and let's connect if you too would like to make better use of your time to move your business forward with Google+ and other powerful resources.  1-425-780-6872

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