Thursday, October 20, 2011

Community-authored now possible even using an Android cellphone

Our experiment worked... The question we asked was "Is community-authored television now possible using an Android smartphone and YouTube?" See for yourself, the answer was an exciting "yes!". Although this impromptu video just focused on just a few small businesses in the Canyon Park region of Bothell, what's in this for multiple stakeholders is the following:
  • Micro-Business and Small Business Television - Even the smallest micro-business can now afford to produce quality television programming, designed to grow business in a phenomenally powerful way.

  • Non-Profit Television - Even the smallest and most challenged non-profit organizations can now afford to produce quality television programming, designed to develop capacity, fund-raise and develop donors in a phenomenally powerful way. This television can be produced by clients themselves... not just by slick professional video production companies.

  • Government-based Community Services Television...authored cooperatively by and with citizens and businesses themselves.... will be the key to economic recovery, locally, regionally, nationally and internationally.

  • Edu-Tainment Television - A new learning model is emerging where increasingly communities of people themselves will be instrumental in authoring their own learning and even driving institutional educational offerings. The new model will be both educational... as well as entertaining...designed to hold audiences... and informed by how Oprah, other prime-time television shows...and front-running Internet knowledge gurus do it.  This television will be more "social" in nature...extended via newer social networking architectures.

  • Large Businesses - The hand-writing is already on the wall. Today's smarter businesses already recognize that all current and future business success will depend upon authentically socially-responsible venturing and partnership with people in the community... not just "public relations". Quality community-authored television will also be instrumental in developing that relationship and in creating and telling that story, driving short-term, mid-term, and long-term profitability. 
What we are already seeing...and involved with... a whole new world communications landscape where community-authored television ... will be the medium, that when combined with other social media technologies.. will be the big game changer.  Call us today... if you too are interested in seizing this new opportunity for phenomenal advantage whatever area of business you are involved with. 425-780-6872.

Art Johnson
New World Communications

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