Using YouTube Video to Grow Business - Developing a Web-based Strategy for Success

Hi Folks - Using YouTube Video to Grow Business - Developing a Web-based Strategy for Success addresses cross-platform management challenges raised by Stephen Van Yoder's Costco Connection May 2012 article -"New Age Marketing - Developing a Web-based Strategy for Success". My response is my new physical world workshop Using YouTube Video to Grow Business - The Workshop, as my "fast-track" solution for  mastering this stuff:

• The Sharing Info Challenge - YouTube video is the best and most powerful way to share info
• The Getting Found Challenge - YouTube Video programming can get you found...powerfully!
• The Content is King Challenge - YouTube is THE IDEAL medium for delivering quality content
• The Tapping into Social Media Challenge - More than merely "tapping into social media", new Google/YouTube "sharing" architecture helps you address this elegantly...and more importantly...sanely.

For more info about "Using YouTube Video to Grow Business - The Workshop", visit my "Workshops and Courses" area on www.newworldcom.com - CLICK HERE. Or call me at 1.425.780.6872

I also invite you to join Google+ and start Hanging Out with us via Google-powered New World Virtual Meeting Room and meeting "inside" the virtual architecture...to phenomenally move business forward.

Best regards

Art Johnson

New World Communications

Using YouTube Video to Grow Business - Six Great Reasons

Here are Six Great Reasons for Using YouTube Video to Grow Your Business

• 1. YouTube is incredibly powerful for getting found and addresses your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) challenges
• 2. The technology needed to produce hi-quality HD video programming published on YouTube costs...next to nothing when compared with the challenge and cost of "older-think" broadcast and cable TV.
• 3. Mastery is possible and YouTube even helps you learn...and our workshop help you learn even more rapidly.
• 4. YouTube provides excellent programming guidelines for producing content that works with strategies for captivating your audience.
• 5. YouTube also provides excellent guidelines for how to optimize your content, your titles, your description the way you tag your content.
• 6. Your well-planned, quality YouTube programming builds community, builds audiences, builds your brand and builds business as you grow as a "slightly famous" web television personality...managing this elegantly and sanely across several platforms ... all at the same time.

...and the best news is that my upcoming workshop - "Using YouTube Video to Grow Business - The Workshop"...is designed to have you seize and take advantage of these six great reasons via six modules to help you get there. For more info, see our "Workshops and Courses" area under "Hybrid world Learning & Conferening Resources" on our website - www.newworldcom.com. Here also is informational video about the workshop. Also please feel free to call me if you have questions about using video to grow your own business - 206.920.8067

Using YouTube Video to Grow Business - The Workshop

Hi Folks! - Here is new physical world workshop I am doing over Pinnacle Sonata's Business Center/Clubhouse here in Bothell, Washington , showing small business, nonprofit, government agency, and higher ed people, how to use YouTube video to grow their respective businesses. Here's the link to informational video about Using YouTube Video to Grow Business - The Workshop. Agenda for this six-module all-day intensive workshop is the following:

• Module One: Understanding the YouTube Business Growth and Personal Growth Opportunity
• Module Two: Hardware-Software Approaches that Support Sustainable Programming
• Module Three: "Hands-on" Video Production Skills Overview
• Module Four: Programming, Pre-preproduction Planning, and Basic Editing
• Module Five: Optimizing (your titles, description, tags) and Advanced Editing
• Module Six: Building Community Across Several Platforms and Managing this sanely and elegantly.
  
  Bonus: Our entire approach is informed and shaped by New Thought Business Development principles... that work! ...and it's been the "missing piece" not found in other technology how-to seminars.

When: Weds, January 30th - 9:00 am  - 4:00 pm at Pinnacle Sonata - Business Center/Clubhouse - 23940 40th Dr SE, Bothell, WA 98021 by pre-enrollment only. Seating is limited. For more info and to enroll early, call me today at 425.780.6872 and send you to our Online Course Registration area to reserve your seat. This will be a wonderful way to come blasting out the chute for a prosperous New Year...moving you and your business forward in a phenomenally good way. 

Five Powerful New Ways to Move Forward in 2013

Dear Friends

Here are Five Powerful New Ways to Move Forward in 2013 that I am really passionate about:

1. Engaging the world in a series of "critical conversations" over Google+ about "Developing Business in a 21st Century World" to help people gain focus.
2. Producing quality YouTube programming that addresses both SEO/SEM as well as cross-platform marketing management challenges
3. Helping companies and organizations upgrade their IT infrastructure using Google cloud applications as well their websites using Google Apps for business and Google Apps for Nonprofits
4. Listening, learning and leading on Google+ already understanding that this mega-integrated...super intelligent platform will eventually overtake "older-think" and less powerful social communications platforms
5. Changing business by changing minds informed and inspired by New Thought Business Development principles...practically and joyously applied.

...all of which will "do a world of good...and attracting even more of it." Enjoy my video. Please weigh in with your thumbs up/down, and share your comments (in the box below). For more information, visit me at http://www.newworldcom.com and let's meet "face-to-face" in our New World Virtual Meeting Room

Using YouTube Video to Grow Business - Part 8 - Think Video and Grow Rich

Here is Episode 8 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and focuses on the importance of Regular Scheduling and Frequency (of program publishing). Regular and frequent publishing accomplishes two things:

1. Page Ranking in Google Organic Search - e.g. if you Google for the search phrase "Using YouTube Video to Grow Business" you will the result of this... we now have top page ranking in Google organic search...without paying one cent for search engine optimization (SEO) or  for search engine marketing (SEM) services.
2. Building Audience -  The principles of viewership are similar to broadcast television programming, and sets up viewer expectations for seeing the next episode. Your number of viewers can then grow over time and more and more of your targeted audience finds you and starts to view and share your content.

This also allows you to study your audience's responses and to tweak your personality. Through the magic of  YouTube we've arranged for another special "Office Visit" with Napoleon Hill to help with that.

I am having a ball doing weekly web television program series knowing full well the good I am doing for a whole lot of folks who could benefit by learning more about how to use YouTube video to grow their own businesses....Thinking video and growing rich! - Also see my developing Think Video and Grow Rich Playlist if you have missed an episode.

For more information, call me at 1.425.780.6872 and visit us at New World Communications - www.newworldcom.com

Here is Episode 7 of Using YouTube Video to Grow Business - Think Video and Grow Rich.  This weekly web television series on YouTube focuses on the importance of doing the following Calls-to-Action in each program of your television series:

• Subcribe Now Call-to-Action - If people click on this Call-to-Action annotation, it build your audience.
• Comment Now Call-to-Action - This encourages people to comment in the Respond to this Video space below your video. Comments also improve your search ranking on Google allowing to be seen by more people and further building your audience
• Like, Share, and Video Responds Calls-to-Action - Getting people to engage this way carries a lot of weight in Google search.

...and so does sticking to producing a whole weekly series on Using YouTube Video to Grow Business.... Just Google "Using YouTube Video to Grow Business" and see who comes up... This stuff works searching engine marketing-wise!!!

For more information about Using YouTube Video to Grow.. Your Business please contact me at 425.780.6872 and I would be happy to connect with you or visit us at New World Communications - www.newworldcom.com. Let's also HangOut together on Google+... we are having conversations with folks to help ourselves move forward.

Best regards,

Art - 425.780.6872

Using YouTube Video to Grow Business - Part 6 - Think Video and Grow Rich

 Part 6 of Using YouTube Video to Grow Business - Think Video and Grow  Rich focuses on six steps for engaging your audience during the first 15 seconds of your video so that your viewer doesn't click off:

• Step One - Communicate what your video is about and what's in watching this for them both in the title and in the content of the video.
• Step Two - Focus on the content first and on the branding second. What you communicate content-wise is more important than the branding because this is where the substance should be.
• Step Three - Use the Insight Tool to learn about your viewers' behavior, particularly audience retention and where your viewers start dropping off, discontinuing viewing.
• Step Four - Work within the your viewer groups' audience retention time frame - e.g. if they start dropping off at 2:48, then communicate within that attention span.
• Step Five - Experiment, Experiment, Experiment - Some content and how you deliver it can retain your audience longer. Learn by experimenting with what works and what doesn't.
• Step Six - Go the Extra Mile in the execution of these steps and over time you will see and enjoy successful results - Do the "visit" with Napoleon Hill in his office (via the power of YouTube) and learn more about the value of going the extra mile as one of his 17 success principles.

Using YouTube Video to Grow Business and Thinking Video and Growing Rich can really work for you, providing strategic advantage. For more information, visit New World Communications at www.newworldcom.com and call me at New World Communications at 425.780-6872 and let's communicate. 

Have a great day!

Best regards,

Art Johnson

New World Communications
www.newworldcom.com

Using YouTube Video to Grow Business - Part 5 - Think Video and Grow Rich

Here is Part Five of Using YouTube Video to Grow Business - Think Video and Grow Rich. This episode re-emphasizes the the importance and benefit of controlling and directing one's own mind to regularly and consistently produce YouTube content of value to viewing community, aligned with what you are passionate about, and aligned with doing good for people.

What can help you develop excellence more quickly is to be part of a mastermind alliance, which is what we are building using new Google+ social networking technology. There is also some great content already on YouTube that we are aggregating and taking advantage of, using YouTube's excellent Playlist architecture.

To learn more about the benefits of being a part of a master mind alliance we send the viewer to another wonderful "office visit" with Napoleon Hill where he advises and connects with you, telling his wonderful exemplary stories about successful people, all of whom formed mastermind alliances. 

I welcome your ratings, and your comments as I seek to be on target with you with respect to you being able to use YouTube video to grow your own business. Please enter your comments below. 

Best regards,

Art

Using YouTube Video to Grow Business - Think Video and Grow Rich - Part 2

Using YouTube Video to Grow Business - Think Video and Grow Rich - Part 2 is part of an entire series in the works that focuses on the YouTube business growth opportunity by sharing information about amazing statistics and by discussing how powerful and how affordable the new television is and how it can be used to reach and grow audiences across multiple-generations, serving these audiences well.

Although I have a broadcast/industrial television systems and programming background working with way more expensive, way more complicated, and and way less capable television technology, I shot this piece in in HD with my Android cellphone to bring home the point of how powerful and provocative the new YouTube web television opportunity is for businesses of all sizes and kinds.

Currently most small business owners, non-profits managers, and entrepreneurial minded government managers still have not seized the YouTube web video opportunity to grow their business even as inexpensive and as doable as the new technology is. This how-to video series, Using YouTube Video to Grow Business not only addresses the technical pieces to this opportunity, but as importantly it will also cover the landscape of how to do this right, by focusing on two provocative documents provided by YouTube: Creator's Playbook and the Playbook Guide - YouTube for Good with special information for non-profits.

The landscape of YouTube-based web television is so vast, and the possibilities and the skill sets so new, that people can easily find themselves intimidated and overwhelmed if they don't know how to approach doing television in an enlightened way, aligned with the powers of thought and leveraging the science of mind. To address this challenge and provide much need emotional and spiritual support, we are enlisting the wisdom of two great thinkers and researchers - Napoleon Hill of Think and Grow Rich fame as well as Ernest Holmes and his excellent work in the Science of Mind practically applied to doing  television designed to grow wealth.

We therefore invite you to subscribe to our blog, and channel and we welcome your comments, your "likes", your plus 1's and your response videos even, We'd also greatly appreciate you sharing this information with others you know, on Facebook, Linked In, Google+ and Twitter.  For more information, please contact me personally at 425.780.6872.

Best regards,
Art Johnson
New World Communications
www.newworldcom.com

YouTube's Radical Channel-centric Re-Design: The Time to Seize the Web Television Opportunity is Now

This morning, I am again ecstatic after learning of YouTube's radical redesign of its homepage: Now it has become your own personalized interface to... a whole new world of subscriber-based television channels that individuals, and businesses of all types and sizes can author themselves....like on a smart television console only some of the channels can be the very ones you authored! YouTube's channel-centric re-design of its now personalized homepage means that ...The Time to Seize the Web Television Opportunity is NOW.

This new direction supports what I said in my December 1, 2011 blog  ...gift #2, after planning the whole social media marketing plan and program enchilada, has to do with moving forward of your own web television channel on YouTube and getting some help with that as part of a comprehensive multi-venued social media marketing strategy that leverages now web video, social networks, and mobile platforms.

So what does this mean for you as an individual, as a business or as an organization trying to reach your audience to move business forward? Let me help you "connect the dots":

• Never before in the entire history of the world do you have the potential to do more good than you do today by crafting ...and aggregating some quality television programming that can speak to peoples' needs by serving them well with quality information and how-to expertise and "edu-tainment".
  
  
• Nothing is more powerful then well-crafted television that now has even greater business reach than broadcast or cable television that has been both cost-prohibitive and technology-prohibitive to all but only wealthiest individuals and larger businesses.
  
  
• Nothing is less expensive or easier to use than the low cost ...and some cases even free web technology that you can now use to produce quality web television. See our Web Television Technology page for example on our Amazon-powered New World Virtual Book Store... Ultra compact and easy to use HD cameras are now under $200 and now you have even shoot HD video with your smart phone....and upload it right to YouTube...where you can stabilize, fix and edit content online...using YouTube's online editor... for free!
  
  
• Nothing will do a better job of getting indexed and driving traffic to you website and brick-and-mortar business operation than a series of well-crafted... mega-submitted web television programs that people "like" and +1 and virally share with each other.
  
  
• Nothing better will have your business spring more to life,  become more intentional, create more mind-share and do more good than if you "raise the bar" in your own industry... by creating your own front-running web television channel that serves people and organizations phenomenally well...locally, regionally, nationally and even internationally. 

It can be part of a whole new social media marketing strategy that a television-literate, and learning-literate consulting firm can help you with. For more information about how this can all work for you and your organization, call us today at 425-780-6872 and let's connect ...and start strategizing!

These are Gifts for Your Business That Can Keep On Giving Throughout 2012

In light of the challenges and opportunities ahead in our now 21st century world, these are some great gifts you can give to your business that can keep on giving:

1. Social Media Marketing Plan & Program - Only about 26% of small business owners invest in the development of an integrated online marketing plan and program. The newest and best plans can leverage new video, social media, and mobile tools & strategies to drive traffic, build a supportive community, and grow business both online and in your brick-and-mortar business.
   
   Most small business owners just don't have the time, the in-house resources or the skills to do this themselves, so working with a competent consultant makes a whole lot of good business sense. If your consultant has a training and development background, he or she can also train and work with you and your staff and help you and your entire organization move forward very cost-effectively.
   
   
2. Web Television Channel - Web television is potentially more powerful than broadcast or cable television and way less expensive, with an elegantly simpler production process and viral sharing across social networks. See our Web Television Technology page in our Amazon-powered online store to see how inexpensive the new ultra compact technology actually now is. YouTube, (owned by Google) is the world's second largest search engine with over 300 million people a month accessing over 12 billion videos. A consultant with a strong television background can help develop some powerful programming that speaks to your customers needs and drives traffic to your website and place of business. Web television can be a core component of the plan and program. Web television, done over YouTube is also instantly mobile as well.
   
   
3. Google Apps & Google Sites - Google is the undisputed leader in search, in cloud computing, in web video (via YouTube) and now in web browsing with Chrome, in operating systems for smart mobile phones with Android. and in the development of Google Sites architecture. Google also owns Google Earth and Google Places and is the process of changing the social networking equation with its launch of Google+ that early adopters like us are loving. When you "Go Google", you immediately experience the benefits of lower cost, and less frustration with elegant architecture that scales incredibly well. Google applications are automatically updated, and your core business documents end up being a lot safer. Google Docs can even be used to create print collateral and presentations that can be shared online without printing or mailing costs. A competent consultant working with other strategic Google business partners can help you to take fullest advantage of these resources.
   
   
4. Google+ with HangOuts and Pages - Google+ is Google's elegant new social network that is already delivering significant advantages that early adopters are already loving, like 10-seat video conferencing and having collaborative e-meetings ...for free! Google+'s Circles feature is perfect for communicating with groups of people important to your business without the "noise" of pseudo "friends" posts. Launched only a few months ago, Google+ already boasts a rapid growth trajectory of more than 41 million members with personal accounts and the updates keep coming. Google recently launched Pages that allow businesses to build their brands on Google+. If you realize how many properties Google already owns....and if you work with a consultant to help you "connect the dots"... getting you established and building your community on Google+, this will put you way ahead of people and companies who join later. Google+ is also mobile.
   
   
5. Facebook Marketing & Leads Capture - The best challenge and opportunity of Facebook is its 800 million people who access and socialize on it on a daily basis. The problem is that it can be a real time waster trying to sort through all the clutter and "noise" of who "friended" who. On the other hand, an intelligent marketing strategy for a company or organization that understands its niche and that communicates its compelling offer using video to capture leads and develop business can be very effective.  The plan and program can also include the design and development of this. The great thing about Facebook is that it's also mobile.

Imagine how much better off you and your business will be with more and better business coming through the door, as you move way ahead of competitors by leveraging the power of video, social networks, and mobile like early adopters have already been doing. The key is to realize that you could use some outside consulting help to design, develop and manage all this.

Call us today and we can help develop a intelligent social media marketing communications solutions for you as well as deliver the mission-critical learning that you and members of your staff may need. (425) 780-6872