Some Awesome Limited Time Only Offers to Help You Get Your Horses All Pulling Together By February 15, 2011

What's on my mind this morning is helping your business "get its horses all pulling together marketing communications-wise using affordable intelligent communications strategies and tools, starting with following awesome limited time only special offers if you act now by February 15, 2011:

• A Written Strategic Communications Plan: This is what's been missing in most small business approaches. Consulting with you and developing a concisely-written strategic communications plan can save you time and money and help you manage your marketing communications sensibly. It also serves as a roadmap and beacon that illuminates the way, informing what and how you communicate. Our approach also uses free social media applications like YouTube, Blogger, Facebook, Twitter and Google Buzz to help you reach your audience. We are also front-runners in the use of newer surprisingly affordable technologies that can provide you with a competitive advantage such as web television, web conferencing and webcasting .
  
  New World Communications is a dynamic front-running company. By working with us, we can help you Walk The The Virtual Door.. for phenomenal advantage, working in a eco-friendly low carbon footprint way - See our NWC Overview on our website for a glimpse of our big-reach, learning-rich approach - http://www.newworldcom.com
  
  
• A Powerful New Web Presence - We help you get started  are working with new Google Apps/Google Sites architecture that is actually a whole new way of doing business "in the cloud". Hosting of your website can even be free if use a gmail e-mail address or only $50 a year with one-time set-up free of $49.95 if you elect to use a domain name e-mail address. We also have an excellent way of managing online inquiries via a customized submit form that submits to a secure data table in Google Docs as well as sends you an e-mail notification of the inquiry. Google wrote the book when it comes to search so their architecture indexes excellently. With the addition of an optional web conferencing service license... we can even having you meeting and training people "inside" your website like we can do in ours - Browse our own Google-powered website and see the possibilities - New World Communications - http://www.newworldcom.com...and we don't pay one penny for website hosting!
  
  * Optionally we can also provide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services working with an international team of SEO/SEM experts if you require this.
  
  
• A Powerful 3-7 Minute Video Promoting Your Offering - Our background is in television and we can tell an excellent story about your business and how people benefit from it. We can also create your own (web) television channel right on your own website and get you started producing video and programming it using radically new low cost.. and no cost video technology. 

This is a $5000 value....Yours for only $2500... if you act now by February 15, 2011. 

Lower Budget Folks...Also talk to us our $750 - Do It Yourself Offer.. (A 5-7 page navigational website structure that you can flesh out yourself.) Yours for only $500 (plus $49.95 one-time set-up fee) if you act now by Feb 15, 2011

Call us today and let's help you get started in Qtr 1, 2011 - 425-780-6872.

Google Apps for Non-Profits: There is a Life Beyond WordPress Webmaster Dependency

This morning, after viewing this web television piece about how this non-profit has benefited by taking a Google Apps direction, I am reflecting about the great conversation I had with a lovely person I met yesterday that I started connecting with over at one of the several espresso cafes where I work.  She overheard my phone conversation raving about the advantages of a Google Apps for Non-profits direction that I was taking with my client, and she got interested herself. 

Hers was a familiar situation that I've seen several non-profits faced with: They get to a certain stage in their development where a new website with additional functionality is in order, but they get stuck because the WordPress site with plugins that has been proposed by the local WordPress "guru"...costs an arm a leg in consulting time and they don't have the money. And so they sit, needing to raise more money to pay for a complicated WordPress implementation...the next year... that th3y belatedly discover they can't easily manage themselves, and this causes them additional organizational and  money headaches. They in effect, become "WordPress guru dependent", wasting more time and money than they need to.

Luckily, I was able to help her by letting her know that there is now a life beyond WordPress webmaster dependency, especially when you see and understand the advantages of what a Google Apps for non-profit direction provides. Here are just a few of them:

The first major benefit is Operational Infrastructure... not just another website with more "bells-and-whistles":

• A robust Google-architecture direction, most of which is free or low cost - It all starts with a Gmail account that you discover is the door way to multiple free applications that you don't have to pay for. Google Docs is wonderful. You can even develop a Google Site that hosted for free if just use a Gmail email address. If however you need to have a domain name e-mail address, then a Google Apps Premier edition account is only $50 a year per domain name e-mail account...and Google then becomes your IT resource...and supplier of robust applications that allow your organization to grow...virtually... as you extend your business reach in ways limited only by your imagination.
  
  
• With your Google Premier edition account you also get your own Google Video account with better control over who views your content, and better control over the kind of content you need to upload.
  
  
• You have no in-house mail server, file service or web server to go down!  Instead you get an elegant virtual file server managed by Google with 99.9% uptime... nothing like the horror that most non-profits that have in-house mail servers and file servers continue to experience...and at the worse time....typically right during the height of a major fund-raising campaign.
  
  
• No Office applications, and firewall gateway software updating costs or upgrading hassles to pay for. Instead you get virtual office applications that are elegantly simpler to use - word processor, drawing application, spreadsheet, forms, and presentation applications... that are automatically updated by Google with new features coming out all the time. Google Voice also has some interesting phone routing applications that distributed workers can take advantage of it. 

Now about a Google Apps website direction itself :

• Google Sites architecture - Compared with the WordPress administrative "back-end" that forces all users to work at the HTML layer, Google Sites architecture is elegantly simpler. With Google Sites architecture, even non-technical, non-HTML saavy folks can create and edit pages, add pictures and even embed advanced functionality... and Google Apps... "talks" to Google Docs documents. You can even give content contributors their own Google Docs "page" that can be embedded on Google Sites page.  You don't have to be "webmaster dependent" because the architecture is so intuitive and easy to work with. Google Sites architecture...designed by Google itself... the king of search...also indexes phenomenally well .
  
  
• Google Apps Marketplace - In addition to all the free applications, Google has been working with hundreds of third-party developers who have been writing apps that integrate with Google Apps/Google Sites architecture if you need to further extend the functional of your non-profit Google Sites-based website. See how many third-party applications there are.
  
  
• It's the entire systems integration piece that makes the most sense - For me personally, and as a television person, the entire Google Apps for Non-profits direction makes powerful good sense to me. Google's Chrome web browser is marvelous as is having more choice over where you upload your videos and Google Android operating system on smart phones and on Google TV potentially provides non-profits with a lot more power than merely taking a WordPress direction does. I could go on and on... about all the great Google applications most of which are free.

Therefore, before biting the bullet and going down a surprisingly expensive WordPress road and discovering it's many hidden minefields of WordPress webmaster dependency... at least learn more about the advantages of  Google Apps for Non-Profit direction first, because it will deliver for more power for the money invested. This is what I was able to share with her. Call me if you have similar challenges - 425-780-6872.

Google Apps Marketplace Is Excellent Way to Scale Businesses...of Any Size

This morning I was thinking about how I can add even more value to a Google Sites direction to business owners having to deal with multiple business issues....and BINGO...two major ways to add additional value come to mind. Let's start with the first way:

Adding Value the First Way: The first way is by using and leveraging some great resources that come free of charge... just by getting a "Gmail Account". Actually a Gmail account...is a Google Account...which is the door way to a whole suite of free mature applications and even some experimental or "Labs" ones. Here are some of my favorites:

• Gmail - Wow... Gmail keeps getting better and better especially the way "Groups" works to automatically organize my contacts and e-mails and documents associated with them. I use it like a mini-CRM system and have recently added the third-party Etacts.com plugin which also has social media connectivity and let's me know if my contact is also on Facebook, Twitter or LinkedIn.  A friend and colleague also recently introduced me to the :"Labs" icon and there some really cool mini-apps that even add additional functionality. One Lab application I really like is one that can immediately turn an e-mail into a Google document...Nice!!
  
  
• Google Docs - This provides even the smallest micro-business with a virtual file service and free applications to do word processing (Documents), spreadsheet number crunching (Spreadsheet) and even input forms (Forms) that you can embed in your website that post to your spreadsheets. There is even a slide-making application (Presentations) that has a web conferencing capability that allows the presenter to push slides that other remote session attends can see while on a telephone conference call with them. If your computer or local files server's hard drive fails... with both your apps and your documents secure in the cloud uisng Google Docs you won't miss a beat.
  
  
• Picasa - This is a powerful digital image file organization system that consists of both a local application that finds all your images on your computer as an online web album that allows you to easily share images and collaborate with others. You can even make a self-running slide show that you can embed right on your website.
  
  
• YouTube  - YouTube is a revolutionary television phenomenon ...that is changing the entire television landscape. The biggie is that it allows any one to create... and program.. their own web television "channel" and embed it right on their website.  See my own New World Television Channel page.
  
  
• Google Sites - This is still a well-kept secret that most people who have Gmail account don't even know about or take advantage of. For many small businesses... and even some larger businesses its all that we need. See my my own web site built with Google Sites architecture - www.newworldcom.com
  
  
• Blogger - This is the blogging resource that I doing this blog with and how elegant and powerful it is. I can even put my post on Facebook, and Twitter in just a few clicks.. Nice!
  
  
• ...and countless other free Google applications - See this page  ... Every time I go the More link...Google has added even more free apps! Most (except Picasa) are all virtual too with updating done by Google... not you. This saves both time and money. 

Adding value the Google Apps and Google Apps Marketplace Way - Businesses who have multiple employees and who need to scale without an expensive in house IT operation will love Google's Google Apps and Google Appls Marketplace direction. The cost is only $50 per year per employee to access a domain name based "Google Apps" offering, where contacts can be shared and where you can upload to your own more private Google Video account. (See my blog about the Google Video corporate television opportunity)  Google has also established strategic business relations with third party applications developers as well as well as with service providers that can deliver phenomenal additional power in key areas of business. There are "free" and trial editions of applications that are also modestly priced.

Products - Just look at all these third party products - Browse them yourself.

• Accounting & Finance
• Admin Tools
• Calendar & Scheduling
• Customer Management
• Document Management
• Productivity
• Project Management
• Sales & Marketing
• Security & Compliance
• Workflow

Professional Services - And look at all the professional services providers - Browse them yourself.

• Archiving & Discovery Implementation
• Custom Application Development
• EDU Specialists
• Google Analytics
• Medium-Large Business Implementation
• Small Business Implementation
• Support & Managed Services
• Training & Change Management

So what's the smart way to go down the Google path? My answer to that has to good strategic planning with a sensible developmental, training, and change management path that can deliver value over time as we go as part of a longer-term relationship that can be way better than just working with a lone cowboy...or lone cowgirrl "web developer" not versed in doing much more than that. Today's demanding marketplace demands new project management skills and teamwork working with multiple experts.. which is where New World Communications is going with this stuff. Call me and let's connect and explore how we can all work together - 425-780-6872...for phenomenal advantage. Also please make sure you don't miss our limited time only December 2010 special offer on our own services.