Thursday, December 27, 2012

Developing Business in a 21st Century World - Part 1


Folks I just had a wonderful exploratory conversation with friends about moving forward with a series of conversations over Google+ and YouTube about Developing Business in a 21st Century World and what that means for multiple stakeholders. Here's what it means for me:

  • Serving small business folks phenomenally well by sharing information about how they can grow their business using cloud applications..including Google+ and YouTube in the Google eco-system in a phenomenally powerful and effective way.
  • Serving nonprofit and NGO folks phenomenally well by sharing information about how they can grow their business using cloud applications..including Google+ and YouTube in the Google eco-system in a phenomenally powerful and effective way....and...
  • Serving folks across the planet phenomenally well by doing a world of good... and attracting even more of it...in a New Thought business development way. 
What can this mean for you? Please weigh in and I welcome your comments. 

Sunday, December 9, 2012

How to Get Rid of Mind Virus



Folks - Here is my most recent initiative - Helping small business owners get rid of "Mind Virus", which in an explosively changing 21st century marketplace, is a HUGE.... "Challenge"...and an even BIGGER OPPORTUNITY. Rich Schefren acknowledged the issue of "Mind Virus" in his ProfitHacks.com webinar pitching his offering, and his candid acknowledgment of even high-rolling Internet marketers "Slamming Up Against a Hidden Wall" (Symptom 3) ... was a Divine Gift. Here are the tell-tale symptoms of "Mind Virus"  that let you know if you've been infected:

  • Symptom 1 -  "Paralysis" - Folks are so overwhelmed and numbed by change, they can't start or finish anything. They're "stuck".  91% of the small business owners I run into!
  • Symptom 2 -  "Burning Out On the Hamster Wheel" - This rare 8% has gotten over their paralysis, and has jumped into take on all the cross-platform marketing, but their lives suck, because they haven't worked out their creative and production processes, so they're experience is like being on a hamster wheel, and they eventually burn out.
  • Symptom 3 - "Slamming Up Against a Hidden Wall" -That even top 1%, who've mastered symptoms 1 and 2 acknowledge... something is hidden... that's still missing, even with all that moola they are making... BINGO!. When they acknowledged that... wow did a whole new door open up for me.
Check out my video and see how I flipped the "challenge" of "Mind Virus" into an even BIGGER OPPORTUNITY.. Enjoy!

Thursday, August 23, 2012

Using YouTube Video to Grow Business - Episode 14




Here is Episode 14 of Using You Tube Video to Grow Business also on our Think Video and Grow Rich Playlist. This episode focuses on the importance of Thumbnail Optimization, traveling across the landscape of YouTube Creators Playbook:

About Thumbnail Optimization ...
  • YouTube Content Creators need to create great, high-quality content for their videos that accurately represent their content.
  • Why It Works - Thumbnails are like mini-marketing posters for you content and are important to attracting clicks on your videos.
  • How to do it - You have three thumbnails to choose from after unloading, unless you have graduated to becoming a "YouTube Partner". The grapevine has it, however, that all YouTube
We then provide you with additional advice via a special "Office Visit" with wealth creation author, consultant and coach, Napoleon Hill through the magic of YouTube:



The series is especially designed for small business owners, non-profit managers, and entrepreneurial-think business managers in government interested in ...  using YouTube video to grow their business, and thinking video and growing rich, and with our help...succeeding with that. See my channel - New World Television on YouTube at http://www.youtube.com/artatnwc for current programs. Also see our Think Video and Grow Rich Series Playlist for current episodes and "Office Visits"  For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com or call 1.425.780.6872.

Sunday, July 22, 2012

Using YouTube Video to Grow Business - Part 13 - Think Video and Grow Rich


Here is Episode 13 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode focuses on Getting Metadata Right, traveling across the landscape of YouTube Creators Playbook and beginning Section II - Publishing & Optimization:

Getting Metadata Right involves:
  • Strategy One - Optimizing Your Program Title - with your compelling search phrase, then your brand
  • Strategy Two - Optimizing Your Program Description - by doing your compelling search phase and what specifically your video is about in the first two sentences in the "top of the fold"
  • Strategy Three - Optimizing Your Program Tags - by using a standardized approach and format that also uses relevant search terms (that you have research using Ad Words Keyword Tool)
I make the point that although we continue to succeed, "It's not all up" however, but it's actually about learning from your mistakes and learning how to "Overcome Adversity and Defeat", so we provide another great "Office Visit" with wealth-creator mentor Napoleon Hill to help you with that. We invite you to join us on our joyful journey... enjoying the ride... like we are...even the bumps!


The series is especially designed for small business owners, non-profit managers, and business managers in government interested in ...  and needing to useYouTube video to grow their business, thinking video and growing rich, and with our help...succeeding with that. Yesss! See my channel - New World Television on YouTube at http://www.youtube.com/artatnwc for current programs. Also see our Think Video and Grow Rich Series Playlist for current episodes and "Office Visits"  For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com or call 1.425.780.6872.

Tuesday, July 17, 2012

Using YouTube to Grow Business - Part 12 - Think Video and Grow Rich



Here is Episode 12 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and summarizes the list of strategies that we have been focusing on in Section 1 - Programming and Producing:
  • Strategy One - Creating great content that is unique, compelling and entertaining or informative
  • Strategy Two - Optimizing the first "15 seconds" of your video, so they don't just click off.
  • Strategy Three - Including specific Calls-to-Action in your video and/or through annotations
  • Strategy Four - Setting a recurring schedule for your channel to set expectations and optimizing viewing
  • Strategy Five - Identifying channels with similar content and/or relevant audiences and work with them to create meaningful cross-promotion opportunities and collaboration videos.
  • Strategy Six -Using Insight analytics to better understand your audience, improve your content, and help your develop effective programming and production strategies
All we can say is that we've been trying... moving forward in some areas, and further seeking to improve ourselves in others. It's all about feeling good... regardless!.. and we are beginning master that. Nice.
It's all about taking and further developing  "Personal Initiative" and we have another cool "Office Visit" Napoleon Hill to help folks with that. Wow is it great to be able to take advantage of his wisdom and insight.
We can't lose... as long as we keep learning. The series is especially designed for small business owners, for non-profit managers, and for business manager and folks in government. Using YouTube video to grow your business, is a powerful opportunity. For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com 

Saturday, July 7, 2012

Using YouTube Video to Grow Business - Part 11 - Think Video and Grow Rich


Here is Episode 11 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and focuses on "Investigating the Peaks and Valleys" of your programming and learning from it. 

About the "Valleys" - This is about having less audience engagement instead of more and means that you need to understand why, so that you can tweak things a bit to create more engagement.

About the "Peaks" - This is about having more audience engagement instead of less and means that you need to understand what's working and why so that you can do more of that.

About YouTube Insight - This is the suite of tools that you can use to investigate your Peaks and Valleys and make the necessary correlations.

This is also about maintaining and developing enthusiasm which attracts even more, and to help you with that we send you to another special personal "office visit" with Napoleon Hill focusing on enthusiasm and how to fuel it.



The series is especially designed for small business owners, for non-profit managers, and for business manager and folks in government. Using YouTube video to grow your business, is a powerful opportunity. For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com 

Saturday, June 30, 2012

Using YouTube Video to Grow Business - Part 10 - Think Video and Grow Rich



Here is Episode 10 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and focuses on Cross-promotion and Collaborat and how to do it with three strategies:

Strategy One - Build Playlists with Strategic Partner content and have them include your content in their playlists

Strategy Two - Add Other Channels to your Channel Page to build audience with others interested in your subject

Strategy Three - Promote using blog outreach and post information about your video social networks, with links to it, especially Google+ which allows you to even HangOut with your videos.

All of this takes keeping a positive mental attitude, and to help you with that we send you to another special personal "office visit" with Napoleon Hill focusing on developing and maintaining a positive mental attitude



The series is especially designed for small business owners, for non-profit managers, and for business manager and folks in government. Using YouTube video to grow your business, is a powerful opportunity. For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com