Sunday, July 22, 2012

Using YouTube Video to Grow Business - Part 13 - Think Video and Grow Rich


Here is Episode 13 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode focuses on Getting Metadata Right, traveling across the landscape of YouTube Creators Playbook and beginning Section II - Publishing & Optimization:

Getting Metadata Right involves:
  • Strategy One - Optimizing Your Program Title - with your compelling search phrase, then your brand
  • Strategy Two - Optimizing Your Program Description - by doing your compelling search phase and what specifically your video is about in the first two sentences in the "top of the fold"
  • Strategy Three - Optimizing Your Program Tags - by using a standardized approach and format that also uses relevant search terms (that you have research using Ad Words Keyword Tool)
I make the point that although we continue to succeed, "It's not all up" however, but it's actually about learning from your mistakes and learning how to "Overcome Adversity and Defeat", so we provide another great "Office Visit" with wealth-creator mentor Napoleon Hill to help you with that. We invite you to join us on our joyful journey... enjoying the ride... like we are...even the bumps!


The series is especially designed for small business owners, non-profit managers, and business managers in government interested in ...  and needing to useYouTube video to grow their business, thinking video and growing rich, and with our help...succeeding with that. Yesss! See my channel - New World Television on YouTube at http://www.youtube.com/artatnwc for current programs. Also see our Think Video and Grow Rich Series Playlist for current episodes and "Office Visits"  For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com or call 1.425.780.6872.

Tuesday, July 17, 2012

Using YouTube to Grow Business - Part 12 - Think Video and Grow Rich



Here is Episode 12 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and summarizes the list of strategies that we have been focusing on in Section 1 - Programming and Producing:
  • Strategy One - Creating great content that is unique, compelling and entertaining or informative
  • Strategy Two - Optimizing the first "15 seconds" of your video, so they don't just click off.
  • Strategy Three - Including specific Calls-to-Action in your video and/or through annotations
  • Strategy Four - Setting a recurring schedule for your channel to set expectations and optimizing viewing
  • Strategy Five - Identifying channels with similar content and/or relevant audiences and work with them to create meaningful cross-promotion opportunities and collaboration videos.
  • Strategy Six -Using Insight analytics to better understand your audience, improve your content, and help your develop effective programming and production strategies
All we can say is that we've been trying... moving forward in some areas, and further seeking to improve ourselves in others. It's all about feeling good... regardless!.. and we are beginning master that. Nice.
It's all about taking and further developing  "Personal Initiative" and we have another cool "Office Visit" Napoleon Hill to help folks with that. Wow is it great to be able to take advantage of his wisdom and insight.
We can't lose... as long as we keep learning. The series is especially designed for small business owners, for non-profit managers, and for business manager and folks in government. Using YouTube video to grow your business, is a powerful opportunity. For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com 

Saturday, July 7, 2012

Using YouTube Video to Grow Business - Part 11 - Think Video and Grow Rich


Here is Episode 11 of Using You Tube Video to Grow Business - Think Video and Grow Rich. This episode covers part of the landscape of YouTube's Creators Playbook and focuses on "Investigating the Peaks and Valleys" of your programming and learning from it. 

About the "Valleys" - This is about having less audience engagement instead of more and means that you need to understand why, so that you can tweak things a bit to create more engagement.

About the "Peaks" - This is about having more audience engagement instead of less and means that you need to understand what's working and why so that you can do more of that.

About YouTube Insight - This is the suite of tools that you can use to investigate your Peaks and Valleys and make the necessary correlations.

This is also about maintaining and developing enthusiasm which attracts even more, and to help you with that we send you to another special personal "office visit" with Napoleon Hill focusing on enthusiasm and how to fuel it.



The series is especially designed for small business owners, for non-profit managers, and for business manager and folks in government. Using YouTube video to grow your business, is a powerful opportunity. For more information, contact me, Art Johnson at New World Communications - www.newworldcom.com